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These Companies Are Denting the Universe In NY

By - May 10, 2013

OpenCo NY is just ten or so days away – the opening plenary (for Backstage pass holders and VIPs) is Weds evening, May 22, and the full day of open sessions inside 130+ innovative NY-based companies is the following day, May 23. Consider this post a “curtain raiser” of sorts, with all the information you might need to grok the event and, I hope, participate if you happen to find yourself in NYC for InternetWeek.

General admission registration is still open, and I plan to keep it open until at least 2000 folks register. As of today, we’re past 1500, and with ten days left and pacing of about 100 a day, I expect that to happen sometime next week. VIP access to our schedule picker, which works just like a music festival app but you pick the companies you want to visit (as opposed to the bands you want to see) is already open. If you want to register, either for the free admission or VIP, go here. I humbly suggest you upgrade to a VIP level (it’s just $100) which makes sure you get immediate access to picking the companies you want to visit – once we open General Admission later next week, most of the companies listed below will fill up quickly.

A VERY special thanks to founding Tour Partner American Express OPEN Forum (you’re amazing!) and to IPG and Yahoo!, who are both major supporters and sponsors as well.

So here are the amazing companies that are opening their doors to the public for this festival, and telling the world their story and their mission. Here they are:

(RED), About.com, Adobe/Behance, AppNexus, appssavvy, Artspace, Artsy, Aviary, BazzarVoice, Betaworks, Birchbox, bitly, Blue Ridge Foundation New York, BlueKai, Bonobos, BrightFarms, Business Insider, BuzzFeed, Centre for Social Innovation, ChallengePost, Charity: Water, Chartbeat, Complex Media, Crowdtap, Curbed Network, Dashlane, Deep Focus, Delaney Barbecue, DonorsChoose.org, DoSomething.org, Dress Code, Droga5, Echoing Green, Echolocation, Edelman, Etsy, Evidon, eXelate, Fab.com, Farmigo, Federated Media Publishing, Forbes Media, Foursquare, Free The Children, Friends of the High Line, General Assembly, Gilt, Gojee, Google, Greatist, Hill Country Hospitality, Hot Bread Kitchen, Huge, IDEO, INDMUSIC, IPG Media Lab, isocket, JaegerSloan, Kensington & Sons, Kickstarter, Kiip, KMco, Lerer Ventures, Leske’s Bakery, LiveIntent, LocalResponse, Locket, LUMA Partners, Luminary Labs, Major Food Group, MakerBot, Maker’s Row, Mashable, Meals to Heal, MediaMath, Meetup, Mexicue, MOUSE, National Museum of Mathematics, Next Jump, NowThis News, NSG/SWAT, OneBeat, ooVoo, Outbrain, Pave, Percolate, Plyfe, PolicyMic, PublicStuff, PureWow, Qnary, Quantcast, Quirky, R/GA, RebelMouse, Regus, Rent the Runway, Sailthru, Salesforce.com, SeatGeek, Simulmedia, Skillshare, Snaps!, SocialFlow, Someecards, Stack Exchange, STORY, StyleCaster Media Group, Sumpto, Tablet, Tapad, TechStars, TED, The Guardian, The YARD, Thrillist Media Group, Trigger Media Group, Tutorspree, Undertone,Vaynermedia, Warby Parker, WeWork Labs, Work Market, Yahoo!, Yext, Yieldbot, Yodle, YouNow, Zeel and ZocDoc

Speakers at the plenary (you have to buy a Backstage pass to come to that!) include

June Cohen, Executive Producer of TED Media
Chad Dickerson, CEO, Etsy
Eric Hippeau, Partner, Lerer Ventures
Bob Pittman, CEO, Clear Channel
Rachel Sterne Hoat, Chief Digital Officer for the City of New York
Matt Seiler, Global CEO, IPG Mediabrands
Robert K. Steel, Deputy Mayor for Economic Development, Office of the City of New York
Joanne Wilson, Gotham Gal

Next are the amazing advisors who have helped bring this to life in NYC:

Advertising Age & Internet Week Allison Arden VP/Publisher, Advertising Age and Managing Director, Internet Week.
Alison Brod Public Relations Alison Brod Founder & CEO
Angel Investors Ron Conway Founder & Managing Partner
Bain Capital Matt Freeman Partner
BAV Consulting John Gerzema Executive Chairman
Betaworks John Borthwick CEO
Brew Media Relations Brooke Hammerling Founder
Brien Enterprise LLC Nick Brien Founder
Business Insider Henry Blodget Editor-In-Chief
Deep Focus Ian Schafer Founder & CEO
evidon Scott Meyer CEO
Foundry Group Brad Feld Managing Director
General Assembly Adam Pritzker Cofounder I Chairman & Chief Creative Officer
GetTheJuice Joe Jaffe President & Founder
Harvard University Martin Neisenholtz Fellow
Hearst Digital Media & 212 Geoff Schiller Chief Sales Officer, Hearst Digital Media and President: 212 NYC Board of Directors
Huffington Post Media Group Arianna Huffington President & Editor in Chief
IPG Mediabrands Matt Seiler Global CEO
Lerer Ventures Eric Hippeau Partner
Lowenstein Sandler LLP Ed Zimmerman Chair, Tech Group
LUMA Partners Terry Kawaja Founder and CEO
Morris + King Company Andy Morris Founding Partner & Co-Principle
NA Joanne Wilson Gotham Gal
NBCUniversal Peter Naylor EVP Digital Media Advertising
NY Times Michael Zimbalist Vice President Research & Development Operations
Qnary Bant Breen Founder
RebelMouse Paul Berry CEO & Founder
Ryse Co Mark Silva Founder, CEO
Simulmedia Dave Morgan CEO & Founder
The ReDEF Group Jason Hirschhorn CEO and Chief Curator
Union Square Ventures Fred Wilson Co-Founder
Vast Ventures Doug Chertok CEO
VaynerMedia Gary Vaynerchuk CEO & Founder
Warrior-Poets Morgan Spurlock Filmmaker

I’ve just learned that Kim Kadlec, Chief Media Officer for Johnson & Johnson, has also joined this illustrious group. Thanks to all of you, you’ve made this a raging success!

 

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On Google Glass and OpenCo NYC

By - May 09, 2013

In case you have any interest, here’s a short clip of me opining on Google Glass and the upcoming OpenCoNYC, which is going to be HOT. More on that soon.

Hold Hands or Die Apart

By - May 05, 2013

I’ve been a bit slow to update this site lately, as my return to Federated Media, and preparation for the CM Summit and OpenCo NYC, have pretty much eaten up all my time lately. But I did want to repost a few things I have written elsewhere, starting with this article in Ad Age, written two weeks ago.

Titled Publishers, Ad-Tech Firms, Marketers Need to Connect, Build Trust (no, I didn’t write that headline, if I was in charge, it might have been “Hold Hands or Die Apart” – pageviews, ya know?), the article argues that our industry is not yet prepared for what the market is going to demand – solutions that integration adtech and brand marketing. Here’s a sampling:

Something troubling has jumped out at me. There’s an extraordinary asymmetry of information among these three important players in our industry, and a disturbing sense of distrust. Brand marketers don’t believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.

Here’s a representative sample of things I’ve heard:

“If I had it to do over again, I am not sure I’d be in publishing. You can’t win over the machines.”
“Brand marketers are wasting their money. If they’d just get smarter about data, they’d realize content doesn’t matter — what matters is leveraging what you know about a customer. They’ll never get it. “

“The Lumascape has devolved into a pay-per-click machine. Tech companies are too full of themselves. I don’t trust them. It’s a “black box.’ “

“Agencies and technology companies are leveraging their data advantage to arbitrage publishers’ inventory — and even their marketing clients’ spend — so as to pad their bottom lines.”

“I won’t put any of my inventories on exchanges — the last time I did, CPMs were so low it was embarrassing.”

This isn’t a pretty picture. But even as I hear statements like these, I also hear story after story about how data-driven marketing practices are working. Publishers like Forbes, Ziff Davis and Weather.com have seen revenue from “programmatic premium” rise to as much as 20% of total top line, up from 5% or so just a year ago. (Programmatic premium is the practice of running premium inventory through programmatic channels in ways that “protect” that inventory, such as building private marketplaces or adding publisher first-party data.)

Smart marketers are leveraging ad tech to drive real brand lift, conversion and sales. And a platoon of top ad-tech companies are preparing to go public in the next 12 months, hardly a sign that they have business models built on shady business practices. (We’d do well to recall that Google went public one year after “click fraud” was considered pervasive in the search marketplace.)

What we have here is a failure of communication and shared values. The brand marketers I speak with acknowledge that they don’t understand how to map their brand-building skills to the offerings of ad-tech companies. The ad-tech companies confide that they don’t understand the motivations of brand marketers (nor do they believe it would be profitable to try).

For more, head to Ad Age. 

 

We’ve Seen This Movie Before…On Traffic of Good Intent

By - April 26, 2013

(image) Back in 2005 I whipped off a post with a title that has recently become relevant again – “Traffic of Good Intent.” That post keyed off  a major issue in the burgeoning search industry – click fraud. In the early days of search, click fraud was a huge problem (that link is from 2002!). Pundits (like me) claimed that because everyone was getting paid from fraud, it was “something of a whistling-past-the-graveyard issue for the entire (industry).” Cnet ran a story in 2004 identifying bad actors who created fake content, then ran robots over AdSense links on those pages. It blamed the open nature of the Web as fueling the fraudsters, and it noted that Google could not comment, because  it was in its quiet period before an IPO.

But once public, Google did respond, suing bad actors and posting extensive explanations of its anti-fraud practices. Conversely, a major fraud-based class action lawsuit was filed against all of the major search engines. Subsequent research suggested that as much as 30% of commercial clicks were fraudulent  – remember, this was after Google had gone public, and after the issue had been well-documented and endlessly discussed in the business and industry press. The major players in search finally banded together to fight the problem – understanding full well that without a united front and open communication, trust would never be established.

Think about that little history lesson – a massive, emerging new industry, one that was upending the entire marketing ecosystem, was operating under a constant cloud of “fraud” which may have been poisoning nearly a third of the revenues in the space. Yet billions in revenue and hundreds of billions in market value was still created. And after several years of lawsuits, negative press, and lord-knows-how-much-fraud, the clickfraud story has pretty much been forgotten.

Sound familiar?

It should. Because the same movie is once again playing, but this time the problem has migrated to the open ecosystem of programmatic display. As anyone who’s studied the LUMAscape knows, we now have a VC-fueled industry worth billions, with many players primed to go public in the coming year or so. And the original search players – Google in particular, but also Microsoft and Yahoo! – are also major actors in this new industry.

My post from January of this year – It’s Time To Call Out Fraud In The Adtech Ecosystem – summarized the new breed of fraud in our industry, and recently, many publications  have intensified their coverage of the topic. In late February, I invited a handful of adtech CEOs to a lunch where we discussed the issue, and everyone at the table – from AppNexus to Google, OpenX to MediaOcean – agreed that it was time to address the problem head on.

And that’s how we got to the news  this past week that the IAB is standing up a task force on “Traffic of Good Intent.” I’m proud to be a co-chair of the group (and yes, the name does come from that 2005 post in these pages). This time around, there are many more players, a much larger industry, and a far more complicated ecosystem. But it’s worth remembering that bad actors always take advantage of open systems. It’s up to us to unite and drive them back. We should all be trading in traffic of good intent – real human beings, engaged with real content and services across the Internet. Our customers, partners, investors, and our good company names depend on it.

I look forward to the work.

The First 60 OpenCos in NYC, Visualized

By - April 22, 2013

Just got this up on our site, which is close to opening general admission (free to the public). So proud. Many more to come, but the deadline to sign up is soon, so if you want to be part of the movement, head here. More on OpenCo NY here.


OpenCo Is Coming To NYC, But Only If You Support It: Please Help Us!

By - April 09, 2013

A year or so ago a friend and colleague approached me with a crazy idea – what if we tried to re-invent the tech conference, expanding it to become a celebration of all innovative companies that are inspired by the values of the open Internet? And further, what if it wasn’t a conference at all, in the normal sense, but more of a festival, a combination of an artist’s open studio, a music festival, and a business event?

That’s what became OpenCo, an “inside out” conference where instead of sitting in a stuffy hotel ballroom, you go our into the modern working city, to see founders talk about their companies in their native environment.

Last Fall in San Francisco, we tested the idea with a pilot, and more than 2000 folks registered to go visit companies like Twitter, airbnb, Google, The Melt, and scores more (85 in all).

Today, we’re announcing that thanks in large part to our Tour Sponsor American Express OPEN Forum, the OpenCo platform is coming to four cities this year – starting this coming May 22-24 in New York.

But to get there we need your support too. I don’t directly ask for help from all of you, but this time I am. I believe in OpenCo as a movement – the kinds of businesses we curate into the festival are literally changing the world, and this festival lets them open their doors to the public and share their knowledge with the community. We keep at least a third of the tickets for to the public, but we also sell tickets at various levels for those who want to ensure they get access to the companies they really want to see. We’ve raised an IndieGoGo campaign to cover our hard costs. That’s all I want to do – see this idea spread.

So please go to the campaign and support OpenCo at any level you can.

Companies in New York that will be opening their doors include Warby Parker, Etsy, Foursquare, Kickstarter, Buzzfeed, Business Insider, Lerer Ventures, General Assembly, Rebelmouse, RapGenius, and many, many more. If you have a New York business, you can apply to be an OpenCo here.

More on OpenCo can be found at the main site, by reading the coverage of our announcement here, or reading the release, pasted below.

THANK YOU FOR SUPPORTING US!

———–

OpenCo Innovation Festival Expands To New York City, London, Detroit and San Francisco for 2013

 

Indiegogo Funding Campaign, Host Company Application Process and Early Attendee Registration Open Today

 

SAN FRANCISCO, April 9, 2013 – Today OpenCo, a new kind of conference-as-festival where a city’s most innovative companies open their doors to the general public, announced the expansion of the event series for 2013. On the heels of a very successful inaugural San Francisco event last Fall, OpenCo is expanding to highlight innovation on the East Coast via an event in New York City from May 22-24, 2013 as part of Internet Week New York.

To support the overall OpenCo initiative, an Indiegogo campaign launches today to help cover fixed costs related to event logistics. There are currently four pledge levels, each offering a selection of value-added benefits. Please visit the OpenCo Indiegogo page to pledge your support of innovation in New York and to get first dibs on visiting exciting companies like Buzzfeed, Etsy, Foursquare, Thrillist, Warby Parker and many more!

Additional dates and details for the OpenCo events launching in London, Detroit and San Francisco will also be available shortly via the OpenCo website.

How OpenCo Works for Attendees

  • On May 23-24, OpenCoNY participants will be able to attend hourly, citywide “open studio” sessions led by participating host companies (HostCos).
  • Just as with bands and stages at a multi-day music festival, attendees go to the OpenCo website to customize an event schedule from “tracks” that are curated according to industry and neighborhood.
  • Individuals who make a pledge to support OpenCo via Indiegogo will receive early access to the schedule picker site and will be able to build their personal schedule according to the following tiers:
    • $500 Backstage pledges gain access on Monday, April 29th.
    • $100 Reserved pledges gain access on Monday, May 6th.
    • $25 Fan pledges and the general public gains access on Monday, May 13th.
    • The event is free for anyone who wants to attend, so sign up now by visiting openco.us.
    • Space is limited and we expect the event to reach capacity very quickly. In fact, more than 2,000 people registered for the San Francisco event during the three-week window.

How OpenCo Works for HostCos

  • The HostCo application process officially opens today, but scores of companies have already expressed their support and interest in participating including: AOL, AppNexus, Betaworks, Bloomberg, Business Insider, Buzzfeed, Estee Lauder Online, Etsy, Fab.com, Foursquare, General Assembly, Kickstarter, Lerer Ventures, Local Response, Pave, PolicyMic, Rap Genius, Rebelmouse, Thrillist, Warby Parker, ZocDoc.
  • These participating host companies will share their business vision, outline their founding principles and values, and discuss what it means to be part of NY’s collaborative ecosystem.
  • Each HostCo is required to host at least 20 attendees – but the more the better.
  • The event is free for HostCos, so feel free to suggest an innovative company as a potential HostCo by visiting openco.us.

Backstage Access Kick off Event with Special Guests

OpenCoNY will launch the evening of May 22 with an invitation-only, VIP event at The Altman Building that will feature intimate discussions with Chad Dickerson, CEO at Etsy, Bob Pittman, CEO at Clear Channel Communications, Matt Seiler, Global CEO at IPG Mediabrands and Eric Hippeau, partner at Lerer Ventures. Interested attendees who submit an Indiegogo pledge for $500 or more will receive coveted back-stage access to this event in addition to other great perks.

Those Who Make OpenCo Possible

OpenCo is made possible by a list of impressive organizations that have pledged their support as partners. Founding partner is American Express OPEN. The OpenCo event series is produced by BattelleMedia.

Quotes

“Innovation is everywhere and by opening up the doors to these openly collaborative companies, OpenCo gives investors, job seekers and curious neighbors the chance to hear these inspiring stories firsthand,” said John Battelle, OpenCo co-founder and CEO at Federated Media Publishing.

“The best way to experience and learn about the innovation economy isn’t in a stuffy conference room – it is up close and personal and on their turf,” said Brian Monahan, OpenCo co-founder and managing partner at MAGNA GLOBAL, part of IPG Mediabrands. “All participating companies share a commitment to open communication and open collaboration that is the hallmark of modern, innovative businesses. We are thrilled to bring the OpenCo philosophy to New York for Internet Week this year.”

Videos

OpenCoSF Highlights 2012

OpenCo business case

About OpenCo

OpenCo is a mix between a business conference and artist’s open studio with the vibe of a music festival. The events offer job seekers, investors, marketers and curious neighbors direct access to the leaders of the most innovative companies across the globe and in their natural habitat.

Visit openco.us for more information.

Press Contact

Clint Bagley

415-699-8280

clintbagley@gmail.com

 

 

 

 

 

Can We Bridge Data to Humanity? We Best Talk About It.

By - March 25, 2013

The agenda for our seventh annual CM Summit is live. And it rocks. You can read all about it here. I am really looking forward to this conversation, mainly due to the quality of the folks who are coming. Oh, and the theme, of course.

I won’t beat around the bush. I want you all to come. I’ve lowered the price, because I heard from many of you last year that the ticket was too high (it sold out anyway). But this year, the conversation is too rich for anyone to cry poor over. Come and join us.

Speakers include Pinterest founder Ben Silbermann, Yahoo CMO Kathy Savitt, USV partner Fred Wilson, Aereo CEO Chet KanojiaJacki Kelley, CEO North American of IPG Mediabrands, Amanda Richman, President of Starcom MediaVest Group, AOL Networks CEO Ned Brody, GoDaddy CEO Blake Irving, AppNexus CEO Brian O’Kelley, Buzzfeed CEO Jonah Perretti, and many, many more.

Register here! Early registration ends in two weeks.

How I “Crack” My Inbox

By - March 24, 2013

Over on the LinkedIn Influencer network, I’ve revealed how I manage my often-overflowing inbox. It’s not exactly rocket science, but enough people have found it interesting that I thought I’d share it in a professional context. If you’re interested in stuff like this, give it a read and let me know what you think. From the post:

—-

Whenever I hear a friend or colleague complain about how their email inbox is “out of control” I take the opportunity to toss out a humblebrag: I never go to sleep before getting my inbox down to ten or fewer messages. Every so often, I even get it to zero.

Like many of you, I use my inbox as something of a To Do list. If something is lurking in there for more than a day or two, it usually represents something I have to get around to doing. Right now, for example, there are 15 or so messages awaiting my response. (Only 15? Yes, that’s the beauty of keeping it under 10 before bed, then culling again right before breakfast).

Of those messages, one is a memo written by a colleague I need to read, respond to, and distribute to others. Another is a suggestion of a book I should read. There’s a reminder that a draft of a blog post is ready for my review, a request for a guest column in Ad Age (that’s a big commitment of time, I’m letting it percolate), three meeting requests, and two requests for me to review new businesses for purposes of investment or advice. There’s also a couple email news summaries (from News.me or Media Redefined) – these are sources for posts I write each Sunday night called Signal.

That’s a pretty typical looking inbox for me, and about five more such emails come in every ten or so minutes. Each is a marker asking for my time. …..By the end of a typical workday, I’ll have about 70-90 pre-screened emails sitting patiently in my inbox, all of which I’ve determined demand some kind of response. This is when things can get hairy. After all, each mail probably equates to at least two or three minutes of focused time, often more. That’s at least three hours of email to get through each night!

This is where my “Crack” folder comes to the rescue….

More here!

I’ve Turned Full Feeds Back On

By - March 09, 2013

I heard you all, and I just made my RSS feed full text and images again. Thanks for all your feedback, and we’ll just have to live with the fraudsters. Till we don’t. Which will probably be never!

Who Owns The Right to Filter Your Feed?

By -

The old Tweetdeck interface.

(image) Last week I was in Salt Lake City for the Adobe Summit, on a stage the size of a parking lot. After some opening remarks about how the world is increasingly lit with data, I brought out Adam Bain, President of Global Revenue for Twitter. (He Vined it, natch.) Five thousand or so folks in the Internet marketing and media business were in attendance, behind us was a 7,000 square foot HD screen (I kid you not). I’ve been in front of a few big crowds, but this one was enormous. You could have parked a few 787s in the space.

My point is this: Bain knew he was in front of a lot of people, including nearly 200 journalists. As we worked our way through any number of predictable but important topics – Twitter’s revenue (growing but no numbers), the acquisition of BlueFin (TV analytics and more), etc. – I asked Bain to distinguish between Twitter and its competitive set. This was a relatively politic way of asking the inevitable “What about Facebook” question. It was then that Bain uttered what I thought was the most interesting comment of the day: “[With Twitter,] there’s no algorithm between you and your feed.”

Oh snap!

Facebook’s “Edge” rank has once again been in the news, as one writer or journalist after another discovers what most of us already knew: Facebook filters what you see in the Newsfeed, and the algorithm that determines that filter is a black box (one that you can influence with money, of course).

On Twitter, there’s no filter between you and your feed. If, like me, you follow 1,200 or more people, your feed is a hopeless firehose, and that’s just the way it is, Bub.

My Twitter feed is a blur to me, I dip in and out, but I never consistently gain value from it. I know there’s so much more I could be learning from it, but so far, no dice. (Four or so years ago I even asked our tech team at FMP to build a Twitter parser, we used it for a while…that’s another story…)

I’ve always been on the lookout for tools to surface the best stuff shared on the service – and I’m still looking. Summary services like Percolate are too high level (only five or so stories), and curation through tools like Tweetdeck work to a point, but require too much input and are not dynamic enough. I recently tweeted out a request for new filtering tools, and got back this list:

– Twitter’s daily email digest (which I’m not getting for some reason, so I’ll turn that on)

Tweetdeck (which I have used a lot, but stopped using when Twitter bought it, more on that below)

Cronycle (still in private beta)

– The Tweeted Times

ManageFlitter

Prismatic

– And of course Flipboard.

From a quick look at these services (some of which I’ve tried), I don’t think any of them do quite what I want them to. And that’s kind of my point. It’s great that Twitter doesn’t filter my feed, but it’s a bummer that third parties haven’t been able to solve for my problem. And of course, there’s a reason for this. Developers have left the consumer space mostly alone – Twitter has made it very clear that they don’t want anyone creating new interfaces for the consumption of your feed, and filtering services – in particular ones like Flipboard – come dangerously close to that line. 

The enterprise, on the other hand, has benefitted from the unfiltered feed – that’s where Percolate is focused, as well as Salesforce, Adobe, and many others.  Gnip has a good business selling access to Twitter’s firehose, but overall, as one might expect, the use case is more aggregate and less individual in nature.
That’s a dilemma. One the one hand there’s Facebook, which has “placed an algorithm in between” us and our feed. Facebook is controlling our experience on our behalf – and it’s questionable whether that really scales. Then there’s the noisy mess of Twitter, where I could imagine any number of super-wonderful third-party apps, yet so far Twitter has kept that ecosystem at bay. 

It’s clear that Twitter will soon offer more controls to its users – giving us various ways to filter our feed. The company recently dropped support for its recently acquired Tweetdeck apps – clearly it plans on folding that kind of functionality into its core services. Once it does, I hope the company will relax a bit and give developers the go ahead to create real value on top of an individual’s raw feed. No one company can boil the ocean, but together an ecosystem can certainly simmer the sea.