
You’ve noticed it, but maybe you’ve not thought too hard about it. Over the past few months, your Google search habits have changed. What was once mostly call and response – query, results, click, repeat – is now more of a conversation. If you’re anything like me, you’ve started typing longer and sometimes less precise questions into Google, because you know they’ll get picked up in “AI Mode.” Once you’re in that chatbot interface, you’ve probably found Google’s gotten pretty good at answering your questions and helping you accomplish your goals.*
You’re not alone. Google integrated AI Mode into search less than four months ago. Almost overnight, more than a billion people started using the new service. Put another way, with one update to its core search service, Google lapped OpenAI and instantly became the largest consumer AI application in the world. According to it own estimates, Google’s AI Mode queries are now doubling each quarter.
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