John Battelle's Search Blog Thoughts on the intersection of tech, business, and society.

The Data Center Debate Rages. Will It Change the Course of History?

Even though I ran a political media company for four years, I’ve largely avoided writing about politics, and I’m not about to make a habit of it now. But the politics around data centers has come to dominate coverage of AI, and how those politics play out over the next few months will likely determine not only the course of Trump’s final two years in office, but who inherits the Presidency in 2028.

Until we can see the monster, we tend to ignore the monster. With their massive appetites for energy, land, capital, and water, data centers have become tangible manifestations of Big Tech’s otherwise incorporeal impact on society. Data centers give the monster a body, a tractable container through which to air out a dog’s breakfast of grievances against not only the tech industry, but also the corporations, politicians, and financiers profiting from its concentrated power.

Five Stories To Watch

My posts here often stem from my morning ritual of reading the news – which despite the rise of AI agents still revolves around roughly three dozen email newsletters of one kind or another. Sometimes a particular story will spark an urge to “think out loud” about the subject. 500-2500 words later, I’ll hit publish and move on with my day.

But this morning proved a particularly chewy mix of stories, each of which felt noteworthy in their own right. So today I’m giving up on the idea of writing just one post on just one topic. Instead, here’s a rundown of five I think worthy of consideration:

The lead story for most of my tech-related newsletters was Anthropic’s somewhat thirsty announcement that, just like OpenAI earlier this week, its models have also broke containment and hacked several unnamed companies (WSJ coverage here). My favorite response to this news comes from Reddit:

The Valley Is Terrified of AI

Today Meta CEO Mark Zuckerberg joined the chorus of multi-billionaires who feel compelled to issue periodic manifestos about the impact of AI on society. Unlike Anthropic’s Dario Amodei, who posts on his own site, or Microsoft CEO Satya Nadella, who recently posted a long form manifesto on X, Zuckerberg took a page from his board … Continue reading “The Valley Is Terrified of AI”

Today Meta CEO Mark Zuckerberg joined the chorus of multi-billionaires who feel compelled to issue periodic manifestos about the impact of AI on society. Unlike Anthropic’s Dario Amodei, who posts on his own site, or Microsoft CEO Satya Nadella, who recently posted a long form manifesto on X, Zuckerberg took a page from his board colleague Marc Andreessen and issued his proclamation in the opinion pages of The Wall Street Journal.

In “The AI Future Is for Everyone,” Zuckerberg broadly aligns himself with Nadella (and by extension, Palantir CEO Alex Karp), both of whom have recently warned that the frontier labs (Google, OpenAI, and Anthropic) can not be trusted with the power they seem to be accruing.

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What’s up: DOC!

Back in 2024 I helped to launch a new events and media series focused on the science of longevity. We called it DOC. Over the past two years, DOC has thrived, and a fascinating community of leaders in medicine, finance, policy, and entrepreneurship has flourished. This year we’re hosting our third annual DOC October 21–23 at the Fairmont Sonoma Mission Inn, with a focus on the intersection of medicine and AI.

At the time we launched DOC, many of you asked me why I was involved – I’ll admit it seemed like a bit of a curveball. But beginning with the Internet Summit back in 1998 and continuing through The Standard’s rooftops, Web 2, Foursquare, Signal, and NewCo Shift, I’ve always loved curating an influential group of people in the context of a larger, high-impact narrative. It’s journalism in a live setting, and if you get it right, it can catalyze a nascent industry and drive it forward.

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Who Owns Search Results?

Earlier this week I posted something of a coda for the open web, but today news broke of a small victory for “how things used to be.”

The backstory: For decades, Google has been the beating heart of the Internet’s ecosystem, pumping the oxygenated lifeblood of traffic across tens of millions of revenue-starved websites. That’s all changed over the past few years as Google has erected a massive set of AI-driven walls around its core search service. As I said in “Google Encloses the Web,” Google no longer views the web as a destination, but rather as “raw material” for the company’s core product, which, like so many of its peers, is attracting and retaining human attention it can sell to advertisers and, via Gemini subscriptions, to businesses and consumers.

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Who Controls the Tokens?

Every so often the tech world appropriates a perfectly pedestrian word and imbues it with meaning well beyond its settled definition. For centuries “computer” was an obscure term referencing an obscure craft: people who performed mathematical calculations. And prior to the mid 1990s, anyone talking about a “web” was probably discussing spiders.

“Token” has broken out as technology’s latest etymological adaptation. The word has a long history in the tech world, and even richer origins in early English and Germanic languages. But as AI has ascended to primacy in tech, “token” has become a way for executives, financiers, and journalists to grasp the maddeningly opaque workings of an industry that seems to be swallowing our economy whole.

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Again, What About the AI Ads?

Last month the FT reported that OpenAI was going all in on a “super app” that combines agents and coding, a move clearly designed to compete with Anthropic, which dominates the “get work done” market with Claude CoWork. “Chat is dead” as the principle interface for ChatGPT, according to OpenAI execs quoted in the FT piece.

At the time, I wondered out loud: If “chat is dead,” what happens to OpenAI’s promises of $100 billion in advertising revenue by 2030? Given the “surface” for that revenue was supposed to be chat, it seems contradictory to fold it into a paid subscription product focused on white collar workers.

A version of the super app (called “ChatGPT Work”) launched this week and early reviews are mixed: chat has been demoted, the UI is messy and confusing, but the “work” portion of the app is cheaper than Claude and quite good overall. I’m sure the app will quickly address those UI issues, but I’m still left scratching my head: What about the ads? If I were considering investing in OpenAI’s ads, I’d certainly want an answer to that question.

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Who Stole My Alpha?

Have you seen Alex Karp’s rant on CNBC? I fielded this question about a dozen times over the past week. If you’ve not yet watched, it’s well worth your time. In a conspiratorial diatribe against the evils of monopoly-crazed frontier labs, the founder of defense-tech giant Palantir asserts that OpenAI, Anthropic, and Google are ruining our economy by “stealing our alpha” (more on that in a second). And because he’s a founding member of the Valley’s newly emboldened MAGA elite, Karp manages to toss in a few unhinged political dog whistles, implicating both UC Berkeley and “wealth taxes” as complicit in the downfall of civilization as we know it.

Despite obviously talking his own book – Palantir sells an application layer that sits above frontier models and ensures clients will not have their “alpha” stolen – Karp makes a point that has resonated deeply across not only tech, but the entire economy. “He’s not wrong…” is how several of the emails I’ve received have begun. “He’s got a point,” they continue, “even if he is kind of toxic.”

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