Today I’d like to ponder something Kevin Kelly – a fellow co-founding editor of Wired – said to me roughly 30 years ago. During one editorial conversation or another, Kevin said – and I’m paraphrasing here – “The most creative act a human can engage in is forming a good question.”
That idea has stuck with me ever since, and informed a lot of my career. I’m likely guilty of turning Kevin into a Yoda-like figure – he was a mentor to me in the early years of the digital revolution. But the idea rings true – and it lies at the heart of the debate around artificial intelligence and its purported impact on our commonly held beliefs around literacy.
Just last week I predicted that Google would leverage ChatGPT to create a conversational interface to its search business, and that Microsoft would do the same in the enterprise data market. I briefly considered that I might have gotten it exactly backwards – Google has a robust enterprise data business in its cloud business (known as GCP), and of course Microsoft has Bing. But I quickly dismissed that notion – figuring that each behemoth would play the GPT card toward their strengths.
While I may have been right about ChatGPT getting a business model this year, it looks like I could be wrong on the details. Here’s The Information with a scoop:
Let’s start our 2023 predictions off with some thoughts on artificial intelligence. With ChatGPT, Silicon Valley seems to have gotten a bit of its mojo back. After two decades spent simmering the magic of Apple, Google, Amazon and Facebook into a sticky lucre of corporate profit, here was the kind of technological marvel the industry seemed to have forgotten how to make – a magical tour de force that surprised, mystified, and delighted millions.
Even better, ChatGPT didn’t come from any of those corporate titans – not directly, anyway. Instead it came from a non-profit artificial intelligence research laboratory called OpenAI. Founded in 2015 with a mission of furthering “responsible AI,” OpenAI is backed by some of the most celebrated names in Valley technology – LinkedIn’s Reid Hoffman, PayPal’s Peter Theil, Tesla’s Elon Musk among them. Now this was more like it!
I’ve been covering Google’s rather tortured relationship with China for more than 15 years now. The company’s off again, on again approach to the Internet’s largest “untapped” market has proven vexing, but as today’s Intercept scoop informs us, it looks like Google has yielded to its own growth imperative, and will once again stand up its search services for the Chinese market. To wit:
GOOGLE IS PLANNING to launch a censored version of its search engine in China that will blacklist websites and search terms about human rights, democracy, religion, and peaceful protest, The Intercept can reveal.
I’ve come across any number of interesting startups in my ongoing grok of the mobile world (related posts: 1, 2, 3). And the pace has quickened as founders have begun to reach out to me to share their work. As you might expect, there’s a large group of folks building ambitious stuff – services that assume the current hegemony in mobile won’t stand for much longer. These I find fascinating – and worthy of deeper dives.
First up is Jack Mobile, a stealthy search startup founded a year or so ago by Charles Jolley, previously at Facebook and Apple, and Mike Hanson, a senior engineer at Mozilla and Cisco who early in his career wrote version 1.0 of the Sherlock search app for Apple. Jack was funded early this year by Greylock, where Mike was an EIR.
I’d link to something about Jack – but there’s pretty much nothing save a single page asking “What Is Jack?” Now that Charles and Mike have given me a peek into what Jack is in fact all about, I can report that it’s fascinating stuff, and at its heart is the problem of search in a post web world, followed quite directly by the problem of search’s UI overall. Whn you break free from the assumptions of sitting at a desk in front of a PC, what might search look like? What is search when your device is a phone, or a watch, or embedded in your clothing or the air around you?
Since the news that Google+ chief Vic Gundotra has abruptly left the company, the common wisdom holds that Google’s oft-derided Facebook clone will not be long for this world. But whether or not Google+ continues as a standalone product isn’t the question. Google likely never cared if Google+ “won” as a competitor to Facebook (though if it did, that would have been a nice bonus). All that mattered, in the end, was whether Plus became the connective tissue between all of Google’s formerly scattered services. And in a few short years, it’s fair to say it has.
As I wrote three years ago , the rise of social and mobile created a major problem for Google – all of a sudden, people were not navigating their digital lives through web-based search alone, they were also using social services like Facebook – gifting that company a honeypot of personal information along the way – as well as mobile platforms and apps, which existed mainly outside the reach of web-based search.
If Google was going to compete, it had to find a way to tie the identity of its users across all of its major platforms, building robust profiles of their usage habits and the like along the way. Google countered with Android and Google+, but of the two, only Android really had to win. Google+ was, to my mind, all about creating a first-party data connection between Google most important services – search, mail, YouTube, Android/Play, and apps.
At least this year Google did a good job of turning its data into a pretty media experience. There are endless scrolling visual charts, there’s a emotional, highly produced video, and there’s a ton of lists to explore once you drill down. But there’s also a Google+ integration that frankly, was utterly confusing. Called #my2013 Gallery (sorry, there’s no link for it), it showed photos from a bunch of people I didn’t know, then invited me to add my own. Not sure what that was about. The “Search Trends Globe” shows top search terms by location, but you can’t click through to see results. Odd.
I’m going out on a limb, but a fairly stout one: Like Azeem, I think Apple bought Topsy for its search chops. But Azeem, who I admire greatly, says Topsy could become the search engine “for iOS… to index both the social Web, but also the best bits of the Web that power Siri and Apple Maps, [and] reduce the reliance on Google and reduce the flow of advertising dollars to the big G.” Certainly possible, but I don’t think Apple bought Topsy for its ability to search the web, or even for its trove of Twitter data. That might be a nice bonus, but I don’t think it’s the bogey.* Others have written that Topsy might be used to improve Apple’s iTunes/app search, but again, I think that’s not thinking big enough.
No, Apple most likely bought Topsy because Topsy has the infrastructure to address one of Apple’s biggest problems: the iOS interface. Let’s face it, iOS (and the app-based interface in general) is slowly becoming awful. It’s like the web before good search showed up. To move to the next level, Apple needs a way to improve how its customers interact with iOS. Topsy will help them get there. Also, I think Twitter is happy that Apple bought Topsy – but more on that later.
This week, the blind see with data, algorithms are uncovered, networks are analyzed, and data remains siloed. As always, if you want to keep up with what we’re reading/thinking about on a weekly basis the best way is to subscribe to the “else” feed either as an email newsletter or through RSS.
Eulogy for a Horse – Dan Sinker Susan Orlean broke that the @horse_ebooks twitter account that tweeted seemingly random selections from books is not a bot, but performance art. The internet got up in arms about the revelation, mostly because it disrupted our desire to believe that there was beauty in algorithms and randomness. Dan Sinker (of @MayorEmanuel parody twitter account fame) offers some final thoughts for his “monkey Shakespeare.”
I just saw the news that Yahoo! is “sunsetting” Alta Vista, one of the first “good” search engines. This makes me a little misty, as Alta Vista was the search engine I used BG – Before Google – and it had a real shot at *being* Google, had its various owners not utterly screwed it up over the years. Did you know, for example, that at one point Alta Vista was the largest and most widely used search tool on the web? Its driving force, Lois Monier, once told me “search should be a pencil” – he was adamant that Alta Vista not become a portal.
But Alta Vista was owned by DEC, a now dead computer company, which was bought by Compaq, another now dead computer company. And they made it a portal. And through the now defunct Overture, the assets of Alta Vista made their way to Yahoo!, a still alive portal. But now, Alta Vista is going to truly be dead.