The Recount Joins The News Movement

Four years ago this past summer my family and I decided to move to New York, and as I prepared, I called my best friend in Manhattan, the journalist John Heilemann. If anyone could present me with the key to our new city, it was John – he was connected to everything and everyone worth knowing in New York.

But much to my surprise John had something different in mind when I rang to pick his brain. In short, he had an idea for a new kind of company, one he’d been bouncing off of our mutual friend Fred Wilson. John wanted to totally rethink video-based news for what we came to call the “post-linear” information ecosystem – in other words, for a world dominated by Twitter, TikTok, Instagram, and of course the emerging world of streaming.

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Marketers Have Given Up on Context, And Our National Discourse Is Suffering

It’s getting complicated out there.

(First in a series. Post two, on Twitter’s solution, is here).

Marketers – especially brand marketers: Too many of you have lost the script regarding the critical role you play in society. And while well-intentioned TV spots about “getting through this together” are nice, they aren’t a structural solution. It’s time to rethink the relationship between marketers, media companies (not “content creators,” ick), and the audience.

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