I’ll see if, in a few minutes, I can get at least the outlines of a rant out. I’ve got to get to an appointment in half an hour, but I just saw today’s Dealbook newsletter
, which focuses on the demise of BuzzFeed News. “Why BuzzFeed News folded” it promises, then goes on to willfully fail to answer the question – in much the same fashion every other story has noted the latest catastrophe in what used to be called “the news business” these days.
Buzzfeed “failed to go public well,” it “didn’t focus on profitability” soon enough, it “depended on social networks too much.” That’s like analyzing an open wound by stating “it’s bleeding too much” and “the skin was too ruptured” and “the band aid failed to stay on.” True, but wrong.
Only when we are willing to acknowledge the cause of the wounds will we start to address them. And right now, it’s as if the very same journalists whose professions are imperiled can’t see the damn forest for the trees.