(image) Today I had a chance to testify to the US Senate on the subject of Facebook, Cambridge Analytica, and data privacy. It was an honor, and a bit scary, but overall an experience I’ll never forget. Below is the written testimony I delivered to the Commerce committee on Sunday, released on its site today. If you’d like to watch, head right here, I think it’ll be up soon. Forgive the way the links work, I had to consider that this would be printed and bound in the Congressional Record. I might post a shorter version that I read in as my verbal remarks next…we’ll see.
God, “innovation.” First banalized by undereducated entrepreneurs in the oughts, then ground to pablum by corporate grammarians over the past decade, “innovation” – at least when applied to business – deserves an unheralded etymological death.
It’s somehow fitting that today, May 25th, marks my return to writing here on Searchblog, after a long absence driven in large part by the launch of NewCo Shift as a publication on Medium more than two years ago. Since then Medium has deprecated its support for publications (and abandoned its original advertising model), and I’ve soured even more than usual on “platforms,” whether they be well intentioned (as I believe Medium is) or indifferent and fundamentally bad for publishing (as I believe Facebook to be).
So when I finally sat down to write something today, an ingrained but rusty habit re-emerged. For the past two years I’ve opened a clean, white page in Medium to write an essay, but today I find myself once again coding sentences into the backend of my WordPress site.
Searchblog has been active for 15 years – nearly forever in Internet time. It looks weary and crusty and overgrown, but it still stands upright, and soon it’ll be getting a total rebuild, thanks to the folks at WordPress. I’ll also be moving NewCo Shift to a WordPress site – we’ll keep our presence on Medium mainly as a distribution point, which is pretty much all “platforms” are good for as it relates to publishers, in my opinion.
So many predictions from so many smart people these days. When I started doing these posts fifteen years ago, prognostication wasn’t much in the air. But a host of way-smarter-than-me folks are doing it now, and I have to admit I read them all before I sat down to do my own. So in advance, thanks to Fred, to Azeem, to Scott, and Alexis, among many others.
So let’s get into it. Regular readers know that while I think about these predictions in the back of my mind for months, I usually just sit down and write them at one sitting. That’s what happened a year ago, when I predicted that 2017 would see the tech industry lose its charmed status. It certainly did, and nearly everyone is predicting more of the same for 2018. So I won’t focus on the entire industry this year, as much as on specific companies and trends. Here we go….
Every year, I make predictions, and every year, I score myself. As I wrote nearly 12 months ago, 2017 felt particularly unpredictable. As it turns out, my musings were often on target. Except when they weren’t…
I’ve played with all manners of scoring over the years, but this year I’m going with a straight zero to ten rating. Zero if I whiffed entirely, ten if I hit it out of the park, and some kind of partial credit in between. Then add ‘em up, divide by the number of predictions, and that’ll be my overall batting average.
So let’s see how I did. I made ten predictions, so to each in turn….
(I’ve been writing on NewCo Shift for the most part, but I wanted my Searchblog readers to know two things: One, I’m working on getting this site totally redone, and will be posting here in the New Year. And two, I really feel awful about how I’ve neglected this site. All of that will change next year.)
Over the past few years I’ve been looking for a grand unifying theory that explains my growing discomfort with technology, an industry for which I’ve been a mostly unabashed cheerleader these past three decades.
I think it all comes down to how our society manages its most crucial new resource: Data.
Facebook and Google’s advertising infrastructure is one of humanity’s most marvelous creations. It’s also one of its most terrifying, because, in truth, pretty much no one really understands how it works. Not Mark Zuckerberg, not Larry Page, and certainly not Russian investigator Robert Mueller, although of the bunch, it seems Mueller is the most interested in that fact.
Hi Searchblog readers. I know it’s been a while. But I’m writing a new column over at NewCo Shift, and instead of posting it verbatim here every other day (it comes out three times a week), I figured I’d let you know, and if you’d like to read it (my musings are pretty Searchbloggy, to be honest), you can get it right in your inbox by signing up for the NewCo Daily newsletter right here.
Now that the other shoe has dropped, and Uber’s CEO has been (somewhat) restrained, it’s time for the schadenfreude. Given Uber’s remarkable string of screwups and controversies, it’s cominginthick, in particular from the East coast. And while I believe Uber deserves the scrutiny — there are certainly critical lessons to be learned — the hot takes from many media outlets are starting to get lazy.
Here’s why. Uber does not reflect the entirety of the Valley, particularly when it comes to how companies are run. As I wrote in The Myth of the Valley Douchebag, there are far more companies here run by decent, earnest, well meaning people than there are Ubers. But of course, the Ubers get most of the attention, because they confirm an easy bias that all of tech is off the rails, and deserves to be taken down a notch.