Buzzfeed “failed to go public well,” it “didn’t focus on profitability” soon enough, it “depended on social networks too much.” That’s like analyzing an open wound by stating “it’s bleeding too much” and “the skin was too ruptured” and “the band aid failed to stay on.” True, but wrong.
Only when we are willing to acknowledge the cause of the wounds will we start to address them. And right now, it’s as if the very same journalists whose professions are imperiled can’t see the damn forest for the trees.
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