TikTok Promises to Fix TikTok With…What Exactly?

Today let’s think out loud about TikTok, perhaps the most vexing and fascinating expression of Big Tech power since Google in the early 2000s. I’ve written about TikTok several times, and today’s news, from the Wall Street Journal, raises fresh questions that feel under-appreciated.

First, the background. As most of you likely know, TikTok is owned by a large Chinese company called ByteDance. In less than five years, TikTok has hijacked the very heart of Big Tech’s consumer business in the United States – our attention. Nearly 100 million US consumers will spend an average of more than 90 mins a day watching TikTok this year. That’s time that Google, Facebook, Instagram, Twitter, and every other consumer tech and media company can’t get back. Here’s Scott Galloway’s visualization of the trend, from a piece last Fall:

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Has Innovation Died in Marketing?

 

Caveat: This will likely be one of my longish, link-heavy Thinking Out Loud pieces, so I invite you all to pour yourselves a glass of your favorite adult beverage or rustle up a fine cannabis pairing, should you care to indulge…

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An Open Letter To American Corporations: It’s Good Business (and Smart Marketing) To Support Quality Journalism

Brands and journalism need each other.

“Outbreaks have sparked riots and propelled public-health innovations, prefigured revolutions and redrawn maps.” The New Yorker, April 2020

“Nothing will be the same.” 

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Else 3.10.13: Satoshi, Snowden, Google, And The Meaning of it All

nweekbitcoincover

The past week spun with controversy and breaking news around many of our society’s most interesting conversations: The elusive founder of bitcoin was identified, or perhaps not, Edward Snowden popped up at SXSW (by video, of course) and submitted testimony to the EU, the Aereo case is on its way to the Supreme Court (and launched in Austin at SXSW, of course), and in the end, we all long for something more. To the links….

The Face Behind Bitcoin – Newsweek The week’s most sensational story, which created a backlash worthy of the story’s claim.

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