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Video as Grammar: The Supercut

By - November 07, 2011

As early as 2003, which was the first year I began writing this site, I wrote about the idea of “video as grammar.” By this I meant (and mean) that I foresaw a day when our culture communicated with itself using video much as we currently use text.

In order for this to happen, a number of things had to fall in place. First, we needed tools that allow for quick and easy “video processing” – we need the Microsoft Word for video.

Second, we need access to a large “vocabulary” of video that we could annotate, cite, cut, paste, and repurpose.

Third, we needed what might be called cultural resonance – a reason for folks to want to communicate using video.  We have a remix culture, but it’s still pretty much the domain of obsessives and professionals. For now.

And fourth, we needed a legal framework that didn’t sue everyone into oblivion for simply expressing themselves.

It’s clear we’ve passed the first two hurdles – there are tons of great video editing suites, and YouTube et al pretty much took care of the second issue.

In the past week or so, Andy Baio and Kevin Kelly have pointed out what might just be the glimmerings of how we are going to address the third: The Supercut. From Andy’s post announcing his new site, supercut.org:

For the last few years, I’ve tracked a particular flavor of remix culture that I called “supercuts” — fast-paced video montages that assemble dozens or hundreds of short clips on a common theme.

Many supercuts isolate a word or phrase from a film or TV series — think every “dude” in The Big Lebowski or every profanity from The Sopranos — while others point out tired cliches, like those ridiculous zoom-and-enhance scenes from crime shows.

Since 2008, I’ve added every supercut I could find to a sprawling blog post. With nearly 150 of these videos, and more being added weekly, it’s turned from a blog post into a minor obsession.

Thank God for Andy Baio’s obsessions, is all I can say. The Supercut is an extremely powerful form of speech, and I can imagine it evolving into our cultural vocabulary in any number of ways. One to watch.

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A Big Issue: Taking Control of Your Own Identity and Data – Singly Founder Responds

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If there was a theme to Day One at Web 2 Summit, it was this: We have to start taking control of our own identity and data. And this is not just because we might be worried about how the government or large platforms might use our data (though both issues certainly came up in talks with Chris Poole, Senator Ron Wyden, Genevieve Bell, and Sean Parker, among others). But also because of the value and benefits that will accrue to us and to society in a culture that values individual control of data. Problem is, it’s not simple or natural to do so….yet.

This reminded me of a post I did a couple of weeks ago, called I Wish “Tapestry” Existed. It elicited a very thoughtful response from Jason Cavnar, co-founder of the important Lockers Project and Singly, the startup which hopes to drive this trend forward. So for a bit of light reading, go back to that link and peruse my musings, then read this, which Jason was kind enough to write up based on the points I made (in bold) and agree to let me post:

JB: Services don’t communicate with each other; and # of services (apps) we use is skyrocketing
Cavnar: they don’t talk to each other, but what all apps do talk to, is you. You should be the protocol around which those things are built and data flows.

Also important: data doesn’t do us justice. This is about LIFE. Our lives. Or as our colleague Lindsay (@lschutte) says — “your story”. Not data. Data is just a manifestation of the actual life we are leading. Our data (story) should be ours to own, remember, re-use, discover with and share.

JB: Cool idea…but Tapestry would be hard to do b/c of policy, not tech
Cavnar: the technology actually isn’t trivial – most startups are spending 3-6+ months just doing data aggregation and cleaning — creating common reference points between data sets; (we have talked to 3 dozen + startups about this including sophisticated folks like the people down at SRI). More important than data reclamation and organization would be: how it gets stored; where it gets stored; who do you trust to hold onto it; ensuring the format “operable” (can developers do things with that data?) no matter where it lives; etc. The Locker Project (a placeholder name) is a community that will make sure the data structure gets figured out — the standards for “me” data. Singly is going to be the storage and access brand that you trust to store and empower you with your digital life.

JB: Tapestry = snapshot of what Dr. J is up to; Dr. J doesn’t use social services b/c value doesn’t exceed time invested
Cavnar: the point about Dr. J using those services more if Tapesty existed is very true and interesting — I wish more people recognized that; Also cool: if Dr. J were assured permanence of the data he is creating, he would likely create more liberally.

JB: I have only 5 social platforms
Cavnar: a ton of the data we create as individuals doesn’t take place on those 5 platforms first. The growth of apps is outpacing the growth of those platforms. Ex: most of my photos on Facebook are now originating from Instagram. My listening on Rdio/Spotify. My location data takes place at the service provider level (ATT, Verizon) first. Health Data…Car data…purchase data, etc.

What I really hear you asking are these questions:

Where do we combine and take with us all of our data?
Where is our data home? (a phrase coined by @mdzimm)
What will be our data address?
Shouldn’t that address be mine?
How is that related to our identity?
Shouldn’t the life I lead wind up with all of it’s memories stored in my home?
Shouldn’t someone provide me with home security?
Who is watching the kids when they are home alone and someone (app) wants to borrow milk (data)?
Does the proverbial USPS decide who I am? Or do they just ensure I can be found and send/receive?

JB: An option = pour all of this into Facebook
Cavnar: the problem is not just that it isn’t under your control, but that a 3rd party with interests other than solely and objectively empowering us then dictates how that data is structured and re-used, if at all. Should we, as a society, around such an important issue (our lives), trust a single company to decide / perform those functions? We haven’t, as a society, decided to all live within the same planned communities, home models and use the same interior decorators.

Tapestry can only be built if Facebook decides to enable them to develop it’s own feel/look/value. And you’d only be able to instrument Tapestry to you to the degree that Facebook decided. IE: not developers and not the end user. No home remodeling allowed. Facebook wants to empower developers and is grappling with how to create a win-win for developers and FB. As an industry, we’re at a point where we need to start thinking about win-win-wins (companies with data, developers and you/me/us). Your Tapestry example is one of thousands.

JB: If Tapestry gains traction, I’m worried Facebook would ban it
Cavnar: A few thoughts:

1) Facebook has actually expressed (including this year at f8) their conviction that people own their data. (Mark Zuckerberg’s blog post). John Doerr at KPCB (a Facebook investor) reiterates this belief (37:20) Facebook allows people to download their data from them because of this belief, and their TOS is a license of your data. And there will be more solutions they can offer people coming into play that will let them live out this belief even more elegantly.

2) Ecosystems win: Given that Dr. J, and a lot of other people don’t use Facebook zealously, would Tapestry suffer without Facebook as an experience? And if Tapestry took off, or Dr. J uses Facebook more because of Tapestry, won’t it behoove Facebook to be a part of that experience rather than absent from it?

3) Empowerment wins: once each of us have a digital home, and Tapestry is built on top of that data, along with a whole world of useful, personalized apps, this worry fades. What Jeremie experienced with Jabber is not dissimilar. Utility and empowering people to do more, connect more, etc will win the day and I don’t see Facebook ignoring the AOL history lesson, especially after they go public. Their leadership is sharp.

4) Inalienable rights win: I refuse to believe we are at a point in history where it is a forgone conclusion that people aren’t fundamentally entitled to the data they create. At the foundation of our country’s heritage is the Lockean notion of “Lives, Liberties and Property which Men have in their Persons as well as Goods”. In a worse case scenario, this issue goes to Washington. The folks there are deeply aware of people’s rights in this space. Look no further than Aneesh Chopra and Danny Weitzner and you find people who truly “get it”. Not just on a policy level but an innovation/economic opportunity/systemic problem-solution level.

5) We’re in this together: the leaders of our industry are decent people. We innovate because we care about people’s stories. And making the world better through technology. We are all part of a narrative far greater than those spelled out in Terms of Service. Not only has Facebook said people own their data, but of course Google is starting to make that easier (Takeout) and Dick Costolo tonight reaffirmed Twitter’s core belief that people should have a copy of their Tweets and it’s simply a matter of time to get the history off disk.

6) Innovation wins: Nobody in the business of innovation and human advancement/potential would argue that innovation takes place at the edge of the network. Closest to people. From mainframes to PCs. From landlines to smartphones. The closer to people that you put information, processes (apps), and power (tech), the more creative and economically productive we get. It’s that simple. We need our data. Closest to us. Apps, running on that data. Building Tapestry shouldn’t be hard. Tapestry existing makes the world a better place. Again, Terms of Service cannot argue with that narrative.

What’s Next:
Let’s suspend belief for a minute that we all got a digital home. What we then need is:

– a standard way to organize our data (this is why Singly is open source – so structure isn’t a point of control)

– a place to store all of our data (a home) that we trust and who is aligned to protect us, not use our data for other means. This doesnt have to be a single company, by any means.

– a medium you trust through which you can transmit the data

– a platform that can “address” your data home and mine all the same no matter where we choose to host it, so that Tapestry can have both of us as users and neither of us have to be locked into a single storage choice. Don’t trust Apple anymore? Cool, go to Singly. Don’t trust Singly? Go host your Data on your home server. Etc.

– a rich developer ecosystem adding value time and time again both to the underlying core software, as well as at the application layer.

Web 2: But Wait, There's More (And More….) – Best Program Ever. Period.

By - October 13, 2011

I appreciate all you Searchblog readers out there who are getting tired of my relentless Web 2 Summit postings. And I know I said my post about Reid Hoffman was the last of its kind. And it was, sort of. Truth is, there are a number of other interviews happening as well, ones that I am not personally doing. And I wanted to post a last chance for any of you to ask any of these folks questions as well. I’ll be in touch with the winners of the contest (details below) soon, but here are some other interviews of note:web2.png

U.S. Senator Ron Wyden, Oregon Interviewed by best-selling author of Game Change, John Heilemann.

Paul Otellini, CEO, Intel I am doing this one, but it’s quite short as Paul is also doing a short presentation, so I figured a call for questions might not be needed.

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Help Me Interview Reid Hoffman, Founder, LinkedIn (And Win Free Tix to Web 2)

By - October 12, 2011

hoffman.jpegOur final interview at Web 2 is Reid Hoffman, co-founder of LinkedIn and legendary Valley investor. Hoffman is now at Greylock Partners, but his investment roots go way back. A founding board member of PayPal, Hoffman has invested in Facebook, Flickr, Ning, Zynga, and many more.

As he wears (at least) two hats, I’ll be asking Reid to not only discuss LinkedIn’s business and industry (think jobs), but also ask him to ponder the culture of our industry, and the current economic and investment client.

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Help Me Interview the Founders of Quora (And Win Free Tix to Web 2)

By - October 11, 2011

cheever.jpegNext up on the list of interesting folks I’m speaking with at Web 2 are Charlie Cheever and Adam D’Angelo, the founders of Quora. Cheever and D’Angelo enjoy (or suffer from) Facebook alumni pixie dust – they left the social giant to create Quora in 2009. It grew quickly after its public launch in 2010, inspiring some to claim it was the best structured Q&A site ever. They’ve also snagged funding led by Benchmark. As far as I know, this is the duo’s first major on stage interview together.

I’ve used Quora, a bit, and probably will be using it a lot as I start researching my book in earnest. But I’m curious as to how the service scales beyond its current place as a repository of quality – yet incomplete – knowledge. I’m also curious about its business model.

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Help Me Interview Ross Levinsohn, EVP, Yahoo (And Win Free Tix to Web 2)

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rossl.jpegPerhaps no man is braver than Ross Levinsohn, at least at Web 2. First of all, he’s the top North American executive at a long-besieged and currently leaderless company, and second because he has not backed out of our conversation on Day One (this coming Monday). I spoke to Ross yesterday, and wanted to wait on asking your input on what I should ask him till we had spoken.

On stage next week, Ross and I will have to discuss Yahoo’s top leadership, or lack thereof, save Ross and his interim-CEO boss Tim Morse, who was Yahoo’s CFO up until the abrupt firing of Carol Bartz late this summer.

Since that time, the daily rumor mill has swirled around the company (it was only weekly before that). Today’s news, for example, was that Yahoo stock is up, because potential buyers are “circling” the Internet giant. One of those buyers is Alibaba, the Chinese giant, another is Newscorp, where Ross worked in another life. A third is private equity, which would mean Yahoo ceases to be a public company, at least for a period of time. A long shot fourth is Microsoft, but we’ll get a chance to ask Steve Ballmer about the on Day Two….

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Help Me Interview Vic Gundotra, SVP, Google (And Win Free Tix to Web 2)

By - October 10, 2011

gundotra.jpegNext up on Day 3 of Web 2 is Vic Gundotra, the man responsible for what Google CEO Larry Page calls the most exciting and important project at this company: Google+. It’s been a long, long time since I’ve heard as varied a set of responses to any Google project as I have for Google+. Traffic is up in a huge way, state many reports, then, no, it’s down as much as 60%. Google + is the best thing since the slicing of bread, Google+ is a waste of time.

I honestly don’t think the folks at Google care about week to week traffic fluctuations, or initial reviews by the blogerati. The company is in it for the long haul this time. And Google+ marks a shift in how the Google brand is expressed, what it actually means in the minds of its customers. (Here’s my post on that idea).

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Help Me Interview James Gleick, Author, The Information (And Win Free Tix to Web 2)

By - October 08, 2011

Gleick.jpegDay Three kicks off with James Gleick, the man who has written the book of the year, at least if you are a fan of our conference theme. As I wrote in my review of “The Information,”

Gleick’s book tells the story of how, over the past five thousand or so years, mankind has managed to create symbols which abstract meaning and intent into forms that are communicable beyond time and space….The work really picks up speed as it describes the rise of early telecommunications, the role of information in mid century warfare, and the birth of both genetic sciences and the computing industry. In the end, Gleick seems to be arguing, it’s all bits – and I think most of us in this industry would agree. But I think Gleick’s definition of “bit” may differ from ours, and while it may be esoteric, it’s there I want to really focus when he visits Web 2 in October.

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Help Me Interview Steve Ballmer, CEO of Microsoft (And Win Free Tix to Web 2)

By - October 07, 2011


Day Two at Web 2 Summit ends with my interview of Steve Ballmer. Now, the last one, some four years ago, had quite a funny moment. I asked Steve about how he intends to compete with Google on search. It’s worth watching. He kind of turns purple. And not Yahoo purple.
So sure, I’m hoping for more classic Ballmerisms this time around, and there’s plenty to talk about. From investors calling for his head (Microsoft generates impressive cash and dividends, but could hardly be called a growth stock), to the future of Windows, my only concern is we’ll run out of time.
Because I want to talk about the Xbox SDK, Microsoft’s cloud strategy, Bing, Windows 8, the Facebook and Twitter partnerships, the Skype purchase, Yahoo (again), tablets, the Nokia deal…

But enough of my questions. What do you want to ask one of the most important CEOs in the world?

As an extra incentive, I’ll be picking the best three questions from these series of posts (see below and watch for more). The authors of those questions will get complimentary passes to Web 2 – a more than $4000 value. So get to commenting, and thank you!

Previously: Mark Pincus, John Donahoe, Marc Benioff, Dick Costolo, Michael Dell, Mary Meeker, Michael Roth. Next up: James Gleick.