I’ve added this new address to my long list of offices for one reason: To complete the book I’ve been talking about for nearly half a decade. That book began as an idea I called “The Conversation Economy,” but grew in both scope and ambition to encompass a much larger idea: an archaeology of the future, as seen through the digital artifacts of the present. Along the way, it’s changed a lot – 18 months ago, its title was “What We Hath Wrought.” Now, I’m thinking it’ll be called “If/Then.” I may yet call it “If/Then…Else” – or, as I wander through this journey, it might end up as something entirely different.
At this moment, I’m not certain. And that’s a bit scary.Read More