John Battelle's Search Blog climate change

The Planet Is Warming, But Our Speech Has Chilled

More than a decade ago I was working on a book about the impact of data on society. I was obsessed with a maddening and seemingly impossible idea: What if we could track every single piece of data that mattered in the world, and from that data, gain unimaginable insights that would shake us into an entirely new age – the equivalent of moving from Medieval times to the Renaissance?

Of course, I was struggling with this thesis well before AI became mainstream. I knew that the compute and algorithms needed to turn my musings into reality were on the horizon, but I simply could not find a way to realize the concepts I sensed were playing out all around me. I felt like Captain Ahab, madly chasing a spectral leviathan of data. I spent days staring out at the ocean from a rented cottage on the beach, imagining every molecule of water as information dancing across sentient processors. It was about this time that I made an uneasy peace with my ambitions to be the next Gleick or McPhee. Rather than submit to the insanity of the matrix, I abandoned the project, and it has haunted me ever since.

Wrestling With The Gray Lady

The other day my wife and I heard a report on our local public radio station that mentioned the Biden Administration’s American Climate Corps (ACC) initiative, a new program seeking to recruit 20,000 young people into jobs on the front line of the climate crisis. Modeled on Franklin Roosevelt’s Depression-Era Civilian Conservation Corps (CCC), the program is a signature element of Biden’s response to what anyone with a pulse knows is the most pressing issue of our day: we’re destroying the planet through misguided economic incentives.

But despite the fact that the ACC was launched with much fanfare last Fall, my wife and I had never heard of it. We have three young adult children whose future feels in doubt because of climate change, and they’d never heard of it either – not a good sign for a program that hopes to recruit tens of thousands of people just like them. All five of us feel like we’re reasonably well informed. I mean, we read The New York Times, don’t we?

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Do We Even Have The Spine To Sacrifice, Just A Little Bit?

Old people are always complaining about how things were harder when they were young. Walking to school in the snow, uphill both ways, that whole thing. So forgive me as I embark on what initially might feel like that old man trope, but stay with me. I’m trying to make a larger point, and I have to start with a few stories of how things were in the Before Times.

So. Back when I was a kid, Big Things That Were Not Entirely In Our Control would happen. Presidents and Governors would get on the (usually black-and-white) TV, imploring us – all of us, mind you, every single citizen of these United States – to do something that would help alleviate the situation. The actions we were asked to take weren’t particularly terrifying – it’s not like we were getting called up to war (though the last-ever draft, for Vietnam, was still fresh in everyone’s mind.)

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Predictions 2021: How’d I Do? Pretty Damn Well.

As has been my practice for nearly two decades, I penned a post full of prognostications at the end of last year. As 2021 subsequently rolled by, I stashed away news items that might prove (or disprove) those predictions – knowing that this week, I’d take a look at how I did. How’d things turn out? Let’s roll the tape…

My first prediction: Disinformation becomes the most important story of the year. At the time I wrote those words, Trump’s Big Lie was only two months old, and January 6th was just another day on the calendar. A year later, that Big Lie has spawned countless others, culminating in one of the most damaging shifts in our nation’s politics since the Civil War. The Republican party is now fully captured by bullshit, and countless numbers of local, state, and national politicians are busy undermining democracy thanks to the Big Lie’s power. A significant percentage of the US population has become unmoored from truth – and an equally significant group of us have simply thrown our hands up about it. Trust is at an all time low. This Barton Gellman piece in The Atlantic served as a wake up call late in the year – and its conclusions are terrifying: “We face a serious risk that American democracy as we know it will come to an end in 2024,” Gellman quotes an observer stating. “But urgent action is not happening.” I’m not happy about getting this one right, but as far as I’m concerned, this is still the most important story of the year – and the most terrifying.

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Predictions 2019: Stay Stoney, My Friends.

If predictions are like baseball, I’m bound to have a bad year in 2019, given how well things went the last time around. And given how my own interests, work life, and physical location have changed of late, I’m not entirely sure what might spring from this particular session at the keyboard.

But as I’ve noted in previous versions of this post (all 15 of them are linked at the bottom), I do these predictions in something of a fugue state – I don’t prepare in advance. I just sit down, stare at a blank page, and start to write.

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Business, Meet Mission: With His Final #SOTU, Obama Reframed The Climate Debate

President Obama’s final State of the Union address is currently trending on Medium, which is pretty much what you might expect given Medium is where the White House decided to release it (take that, Facebook! — though a piece about building Instagram has about twice as many recommendations, but I digress…).

I watched the speech last night while at a company retreat with 18 of my colleagues from NewCo. Over and over, the President hit on trends consistent with our thesis of fundamental change in business and culture. For example, he spoke of decoupling benefits such as healthcare from employers, because in the NewCo era, people move between jobs a lot more (or are self employed, or want to leap into a startup). Obama spoke of living in a time of extraordinary technological and social change, of a deepening and troubling social inequality, of optimism and hard work and a right to thrive in “this new economy.”

Bring Back the Ozone Hole

Way back in 1985 an unlikely coalition of world governments, business, and enlightened citizens did something extraordinary: Responding to the findings of leading scientists, they united in decisive action to address a looming and existential global climate threat.

That threat was a dangerous thinning of the Earth’s ozone layer due to society’s use of man-made chlorofluorocarbons (CFCs). Ozone, it turns out, protects the Earth’s surface from dangerous UVB radiation — which causes skin cancer, cataracts, and all manner of unpleasant ecological chaos.

Introducing #Climate

As many of you know, each year I write a set of predictions about the industry – this year, however, I had a bit of a hard time getting going. The reason? A persistent sense of “existential anxiety” around climate change. In Predictions 2014: A Difficult Year To See, I wrote:

I’ve been mulling these predictions for months, yet one overwhelming storm cloud has been obscuring my otherwise consistent forecasting abilities. The subject of this cloud has nothing – directly – to do with digital media, marketing, technology or platform ecosystems – the places where I focus much of my writing. But while the topic is orthogonal at best, it’s weighing heavily on me.

So what’s making it harder than usual to predict what might happen over the coming year? In a phrase, it’s global warming. I know, that’s not remotely the topic of this site, nor is it in any way a subject I can claim even a modicum of expertise. But as I bend to the work of a new year in our industry, I can’t help but wonder if our efforts to create a better world through technology are made rather small when compared to the environmental alarm bells going off around the globe.
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8 Comments on Introducing #Climate

Predictions 2014: A Difficult Year To See

This post marks the 10th edition of my annual predictions – it’s quite possibly the only thing I’ve consistently done for a decade in my life (besides this site, of course, which is going into its 12th year).

But gazing into 2014 has been the hardest of the bunch – and not because the industry is getting so complicated. I’ve been mulling these predictions for months, yet one overwhelming storm cloud has been obscuring my otherwise consistent forecasting abilities. The subject of this cloud has nothing – directly – to do with digital media, marketing, technology or platform ecosystems – the places where I focus much of my writing. But while the topic is orthogonal at best, it’s weighing heavily on me.

So what’s making it harder than usual to predict what might happen over the coming year? In a phrase, it’s global warming. I know, that’s not remotely the topic of this site, nor is it in any way a subject I can claim even a modicum of expertise. But as I bend to the work of a new year in our industry, I can’t help but wonder if our efforts to create a better world through technology are made rather small when compared to the environmental alarm bells going off around the globe.

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Tag: climate change

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Wrestling With The Gray Lady

Do We Even Have The Spine To Sacrifice, Just A Little Bit?

Predictions 2019: Stay Stoney, My Friends.

Business, Meet Mission: With His Final #SOTU, Obama Reframed The Climate Debate

Bring Back the Ozone Hole

Introducing #Climate

Predictions 2014: A Difficult Year To See