Will GenAI Kill The Web?

The Atlantic is out with a delicious piece of doomerism: It’s The End of the Web As We Know It. Were it not for the authors, Judith Donath and Bruce Schneier, I’d have passed right on by, because well-respected publications have been proclaiming the death of the Web for more than a decade. By and large they’ve been proven directionally right, but it’s taking a lot longer than most predicted. Much like the Earth’s coral reefs, the Web has been dying off in waves. In their piece, Donath and Schneier argue that generative AI augurs the Web’s final stage of life. The coup de GPT, if you will.

Donath and Schneier are more thoughtful than your average trend-spotting feature writers. Donath, a fellow at Harvard’s Berkman Center, is the kind of digital polymath I’ve admired for years, but who’s been relatively quiet of late. No longer. And Schneier, a security expert, writes smart stuff about nearly everything I care about as it relates to the Internet. It’s fair to say I’ll read just about anything he writes.

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Asking The Stupid Questions of GenAI

I recently caught up with a pal who happens to be working at the center of the AI storm. This person is one of the very few folks in this industry whose point of view I explicitly trust: They’ve been working in the space for decades, and possess both a seasoned eye for product as well as the extraordinary gift of interpretation.

This gave me a chance to ask one of my biggest “stupid questions” about how we all might use chatbots. When I first grokked LLM-driven tools like ChatGPT, it struck me that one of its most valuable uses would be to focus its abilities on a bounded data set. For example, I’d love to ask a chatbot like Google Bard to ingest the entire corpus of Searchblog posts, then answer questions I might have about, say, the topics I’ve written about the most. (I’ve been writing here for 20 years, and I’ve forgotten more of it than I care to admit).  This of course only scratches the surface of what I’d want from a tool like Bard when combined with a data set like the Searchblog archives, but it’s a start.

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