Category: Columns

The Trouble With Bees

This is not a honey bee.

There’s this throwaway conceit in the current season of Black Mirror that keeps tugging at me, and it’s Friday, so I thought I’d think out loud about it.

In Episode 1, “Common People,” the protagonist, a school teacher, is lecturing her young pupils about pollination. She casually explains how robotic bees have taken over for their organic ancestors, buzzing from flower to flower and, one presumes, keeping the world’s agricultural ecosystem from crashing. The exchange is meant to contextualize the episode as happening sometime in the near future – most of us know that the bee population is crashing, and the concept of autonomous insect drones doesn’t feel that far off. It’s also an elegant reference consistent with one of tech’s most fundamental beliefs – don’t worry, kids, technology can and will save us from ourselves!

Read More
2 Comments on The Trouble With Bees

SIGN UP FOR THE NEWSLETTER

Stay up to date on the latest from BattelleMedia.com

Technology, Humanity, and the Existential Test

I’m still digging through some of the pieces I posted at the now defunct NewCo Shift, and found this piece, adapted from a talk I gave at the Thrival Humans X Tech conference in Pittsburgh back in September of 2018. I was alarmed by trends that I saw intensifying – a push by the tech industry to deregulate their power, the growing influence of private company algorithms on public domains, the rise of autocratic politics and “technocapitalism.” Six years later, it feels like I could give this talk again today, nearly word for word – and it’d be even more relevant. 

—

Read More
2 Comments on Technology, Humanity, and the Existential Test

Wrestling With The Gray Lady

Find the Search button…

The other day my wife and I heard a report on our local public radio station that mentioned the Biden Administration’s American Climate Corps (ACC) initiative, a new program seeking to recruit 20,000 young people into jobs on the front line of the climate crisis. Modeled on Franklin Roosevelt’s Depression-Era Civilian Conservation Corps (CCC), the program is a signature element of Biden’s response to what anyone with a pulse knows is the most pressing issue of our day: we’re destroying the planet through misguided economic incentives.

But despite the fact that the ACC was launched with much fanfare last Fall, my wife and I had never heard of it. We have three young adult children whose future feels in doubt because of climate change, and they’d never heard of it either – not a good sign for a program that hopes to recruit tens of thousands of people just like them. All five of us feel like we’re reasonably well informed. I mean, we read The New York Times, don’t we?

Read More
1 Comment on Wrestling With The Gray Lady

Do We Even Have The Spine To Sacrifice, Just A Little Bit?

Thanks President Bush.

Old people are always complaining about how things were harder when they were young. Walking to school in the snow, uphill both ways, that whole thing. So forgive me as I embark on what initially might feel like that old man trope, but stay with me. I’m trying to make a larger point, and I have to start with a few stories of how things were in the Before Times.

So. Back when I was a kid, Big Things That Were Not Entirely In Our Control would happen. Presidents and Governors would get on the (usually black-and-white) TV, imploring us – all of us, mind you, every single citizen of these United States – to do something that would help alleviate the situation. The actions we were asked to take weren’t particularly terrifying – it’s not like we were getting called up to war (though the last-ever draft, for Vietnam, was still fresh in everyone’s mind.)

Read More
3 Comments on Do We Even Have The Spine To Sacrifice, Just A Little Bit?

No. TV Advertising Is Not Going to Become “Performance Driven”

Remember the “year of mobile”? That was the five-year period from roughly 2007 to 2012, when industry pundits annually declared that everything was about to change because of the smart phone. Mobile eventually did come to dominate the marketing landscape, but the shift took far longer than anyone expected.

I’m starting to think we’re in a similar cycle with streaming – only the transition from cable to digital television has taken far longer, and has been far, far messier.  I recall editing the February, 1994 cover story for Wired, in which we asked – thirty years ago! – if advertising as we knew it was finally dead. We opened that piece with a futuristic scenario in which advertising had changed completely:

Read More
Leave a comment on No. TV Advertising Is Not Going to Become “Performance Driven”

Google’s On The Field Now. Is It Being Too Cautious?

Google’s Gemini launch.

As hype escalated around the debut of ChatGPT more than a year ago, I predicted that OpenAI and Microsoft would rapidly develop consumer subscription service models for their nascent businesses. Later that year I wrote a piece speculating that Google would inevitably follow suit. If Google was smart, and careful, it had a chance to become “the world’s largest subscription service.” From that piece:

Google can’t afford to fall behind as its closest competitors throw massive resources at AI-driven products and services. But beyond keeping up, Google finds itself in an even higher-stakes transition: Its core business, search, may be shifting into an entirely new consumer model that threatens the very foundation of the company’s cash flow spigot: Advertising. 

Read More
1 Comment on Google’s On The Field Now. Is It Being Too Cautious?

As AI Moves In, Let’s Not Forget Why We Like People

Maybe we like having a produce guy after all.

Given the news around AI’s impact on the tech industry, search, and jobs in general, I thought it made sense to re-up a piece I wrote back in 2018, triggered at the time by the launch of Amazon Go (which, not surprisingly, did not exactly go as Amazon might have wished). I re-read it recently and thought it held up pretty well (and I’ve been on the road for over a week, so fresh pieces will have to wait for a few more days!). 

—

Read More
Leave a comment on As AI Moves In, Let’s Not Forget Why We Like People

Facebook’s Pretty Bad, No, Terrible Awful Game Changing Year

Read More
Leave a comment on Facebook’s Pretty Bad, No, Terrible Awful Game Changing Year

Zuckerberg In A Bunker

Mark Zuckerberg is in a crisis of leadership. Will he grasp its opportunity?

Happier times.

It seems like an eternity, but about one year ago this Fall, Uber had kicked its iconic founding CEO to the curb, and he responded by attempting a board room coup. Meanwhile, Facebook was at least a year into crisis mode, clumsily dealing with a spreading contagion that culminated in a Yom Kippur apology from CEO Mark Zuckerberg. “For those I hurt this year, I ask forgiveness and I will try to be better,” he posted. “For the ways my work was used to divide people rather than bring us together, I ask for forgiveness and I will work to do better.”

More than one year after that work reputedly began, what lesson from Facebook’s still rolling catastrophe? I think it’s pretty clear: Mark Zuckerberg needs to do a lot more than publish blog posts someone else has written for him.

Read More
1 Comment on Zuckerberg In A Bunker

Instead of Breaking Up The Tech Oligarchs, Let’s Try This One Simple Hack

(image)

Social conversations about difficult and complex topics have arcs – they tend to start scattered, with many threads and potential paths, then resolve over time toward consensus. This consensus differs based on groups within society – Fox News aficionados will cluster one way, NPR devotees another. Regardless of the group, such consensus then becomes presumption – and once a group of people presume, they fail to explore potentially difficult or presumably impossible alternative solutions.

Read More
3 Comments on Instead of Breaking Up The Tech Oligarchs, Let’s Try This One Simple Hack