Last week, while working on a post about what the ads might look like inside chat-based search, I got a surprising note from the communications team at Google. I had emailed them asking for comment on ads inside Bard, which Google had announced earlier in the month. To be honest, I was expecting the polite “no comment” I ultimately did receive, but I also got this clarification:
[We] wouldn’t have anything additional to share from the Search POV, as Bard is a standalone AI interface and doesn’t sit within Search.
Read MoreAs AI Moves In, Let’s Not Forget Why We Like People
Given the news around AI’s impact on the tech industry, search, and jobs in general, I thought it made sense to re-up a piece I wrote back in 2018, triggered at the time by the launch of Amazon Go (which, not surprisingly, did not exactly go as Amazon might have wished). I re-read it recently and thought it held up pretty well (and I’ve been on the road for over a week, so fresh pieces will have to wait for a few more days!).
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Read MoreChatGPT Doesn’t Get Writer’s Block. Discuss.
How long have I been staring at a blank screen, this accusing white box, struggling to compose the first sentence of a post I know will be difficult to write? About two minutes, actually, but that’s at least ten times longer than ChatGPT takes to compose a full page. And it’s those two minutes – and the several days I struggled with this post afterwards – that convince me that ChatGPT will not destroy writing. In fact, I think it may encourage more of us to write, and more still to consume the imperfect, raw, and resonant product of our efforts.
I’m a pretty fast writer, but I’m a deliberate and vicious editor – I’ll happily kill several paragraphs of my own text just minutes after I’ve composed them. I know that the best writing happens in the editing, and the most important part of composition is to simply get some decent clay on the wheel. ChatGPT seems to be really good at that clay part. But it’s in the second part – the editing – that the pot gets thrown*.
Read MoreIs the Most Creative Act a Human Can Engage in the Formation of a Good Question?
Today I’d like to ponder something Kevin Kelly – a fellow co-founding editor of Wired – said to me roughly 30 years ago. During one editorial conversation or another, Kevin said – and I’m paraphrasing here – “The most creative act a human can engage in is forming a good question.”
That idea has stuck with me ever since, and informed a lot of my career. I’m likely guilty of turning Kevin into a Yoda-like figure – he was a mentor to me in the early years of the digital revolution. But the idea rings true – and it lies at the heart of the debate around artificial intelligence and its purported impact on our commonly held beliefs around literacy.
Read MoreThe Next First Day
I’ve chosen a different path this year, for me, an uncertain path. I’m resolved to write here more frequently, even if what I produce isn’t exactly consistent with whatever it is I do for a living. The past four years have been strange – I started a political media company with a dear friend, it triumphed and it failed and it continues to this day. I learned more than I thought was possible, but my writing stagnated. I’ve decided to return to this blank space filling slowly with words – to prioritize it, to make it more important than the meetings and the unsent emails and the work left on hold late last year.
It’s a risk.
Read MoreFile Under “Hardcore, Great Men Are All”
There’s so much to say about what’s happening at Twitter, but I’m going to start with one word: “Hardcore.” That’s what Elon said he wants from all his employees going forward – a “hardcore” mentality, a coder-first culture, a sleep-at-the-office-and-pound-Red-Bull kind of sensibility.
I’m pretty familiar with this culture – an earlier, less toxic version of it pervaded the pre-Elon tech world, a culture I reported on at Wired, the Standard, and in coverage of Google and similar companies in the early 2000s. While it had its charms – most of us have pulled an all nighter trying to get a product out – memorializing “hardcore” as a work ethos is a deeply flawed management technique. Not only does it foster unhealthy relationships to work, it also celebrates a toxic brand of male-dominated power – the kind of power that many of tech’s current titans, including Musk, Andreessen, Thiel, and their ilk – seem to believe is threatened. In their writings, investments, and political lobbying, it’s clear that “hardcore” is a philosophy this group of Valley troll-bullies seem desperate to entrench.
Read MoreWriting
It’s been a while since I’ve done that. I love writing, a process I’ve often called “thinking out loud,” and my relationship to this site was one of the most productive and important connections to the world I’ve ever had. But it’s atrophied, badly, and not a day goes by when I don’t miss it. I’m writing today not because I’ve had some insight or itch to scratch – I’ve had a million of them over the past few years, and developed an annoying habit of ignoring them all. But to be honest, I’m writing today because I can’t stand the tumbleweeds and dust bunnies dancing around this place. My email signature – the one for battellemedia.com, anyway – still has a link to this site, and this morning I considered taking it off.
Instead, I’m writing this, both a mea culpa and a promise to all of you who followed my work over the past few decades. First, the apology: I’ve met dozens of you in the past year who’ve asked me what happened to my writing, and it both pleases and pains me to hear that question. It’s something of a mystery to me why I stopped – I still write three pages a day in my personal journal, why did I fall out of practice in the public realm? Certainly my move to New York four years ago, starting another company, wrestling with my own demons as it relates to what I feel is worth paying attention to – all of that contributed. But I think in the end I just lost confidence that I had anything interesting to say. So to those of you who still believe I might, and who’ve encouraged me to start up again, I am sorry for my absence, and I will strive to make amends.
Read MoreHas Innovation Died in Marketing?
Caveat: This will likely be one of my longish, link-heavy Thinking Out Loud pieces, so I invite you all to pour yourselves a glass of your favorite adult beverage or rustle up a fine cannabis pairing, should you care to indulge…
Read MoreLet’s Argue About Web3!
Popcorn in hand, I’ve been watching the recent religious war between tech leaders, and I find it all quite…wonderful. It’s been a while since we’ve had this level of disagreement about the future of what we used to call “our industry,” and as long as the debate remains relatively civil, I’m here for it. Then again, we’ve already seen trolling (Elon Musk), blocking (Marc Andreessen), and shitposting (Jack Dorsey) from some of the biggest names in tech. But hey, at least the arguments are getting aired out.
So what are we arguing about? In short, the future. Nothing is more sacred in the world of tech – the industry has defined and owned the future’s brand for as long as I can remember. Arguing about how that future might play out used to be a full time gig for many of us. It was at the center of our editorial mission at Wired – to paraphrase founding editor Louis Rossetto, our job was “to make a magazine that felt like it was mailed back from the future.” But around a decade ago, arguments about the future subsided – what was the point, given that future had consolidated into a handful of technology titans like Facebook, Tesla, Apple, Google, Netflix and Amazon? Whatever gifts or perils the future might bring, one thing was certain: The tech giants owned it. Where’s the fun in that?
This turn of events was profoundly dispiriting for some, particularly those of us who had taken the red pill at the dawn of the commercial internet. Sure, I moderated a conference on Web2, and I wrote a book on search and Google, so watching Web2 businesses grow into the most successful firms in the history of business was … cool, for a while. But by 2012 or so, I had lost the optimism and excitement I once had for the industry. It felt like our dreams for a better world had been hijacked by centralized models of capital, and the future had become predictable again. Boring.
Read MoreWhy I’m Still Worried About TikTok
News came last week that TikTok eclipsed both Google and Facebook as the most visited domain and most downloaded app in the United States. The mainstream media response can be summed up in this piece from CBS, which notes the news, then quotes a TikTok public policy executive. I wish I was making this up, but here’s the quote:
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