Why I’m Still Worried About TikTok

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News came last week that TikTok eclipsed both Google and Facebook as the most visited domain and most downloaded app in the United States. The mainstream media response can be summed up in this piece from CBS, which notes the news, then quotes a TikTok public policy executive. I wish I was making this up, but here’s the quote:

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Predictions 2021: How’d I Do? Pretty Damn Well.

As has been my practice for nearly two decades, I penned a post full of prognostications at the end of last year.  As 2021 subsequently rolled by, I stashed away news items that might prove (or disprove) those predictions – knowing that this week, I’d take a look at how I did. How’d things turn out? Let’s roll the tape…

My first prediction: Disinformation becomes the most important story of the year. At the time I wrote those words, Trump’s Big Lie was only two months old, and January 6th was just another day on the calendar.  A year later, that Big Lie has spawned countless others, culminating in one of the most damaging shifts in our nation’s politics since the Civil War. The Republican party is now fully captured by bullshit, and countless numbers of local, state, and national politicians are busy undermining democracy thanks to the Big Lie’s power.  A significant percentage of the US population has become unmoored from truth – and an equally significant group of us have simply thrown our hands up about it. Trust is at an all time low. This Barton Gellman piece in The Atlantic served as a wake up call late in the year – and its conclusions are terrifying: “We face a serious risk that American democracy as we know it will come to an end in 2024,” Gellman quotes an observer stating. “But urgent action is not happening.” I’m not happy about getting this one right, but as far as I’m concerned, this is still the most important story of the year – and the most terrifying.

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Tik Tok, Tick Tock…Boom.

Something’s been bugging me about Tik Tok. I’ve almost downloaded it about a dozen times over the past few months. But I always stop short. I don’t have a ton of time (here’s why) so forgive me as I resort to some short form tricks here. To wit:

  1. China employs a breathtaking model of state-driven surveillance.
  2. The US employs a breathtaking model of capitalist surveillance.

We on the same page so far? OK, great.

Now let’s consider Tik Tok, which is a robust combination of the two. Don’t know Tik Tok? Come on, you read Searchblog for God’s sake. Ok, well, fortunately for you, there’s the New York Times. Or…maybe not. I almost threw up in my mouth as I watched the paper of record run through its decades long practice of “Gee, Golly, Isn’t This Shiny New Tech Thing Culturally Significant, and Aren’t We Woke for Noticing It” journalism last weekend. Read it if you must.

Ok. Time for more shorthand.

  1. Tik Tok is owned by a Chinese company.
  2. Tik Tok is addictive, seductive, you can’t look away.
  3. Tik Tok has a Terms of Service and Privacy Policy that reads, for all intents and purposes, a lot like Google, Facebook, Apple, or Amazon’s terms of service (I’m studying these over at Columbia, FWIW). In other words, Tik Tok has standard clickwrap that gives it permission to do pretty much whatever it wants with the information it collects on its users.
  4. Since they’re modeled on the policies of American surveillance capitalism, Tik Tok’s TOS and Privacy Policies state that the company may collect your: Location, email, phone number, browsing history, device information, app and file names on your device, messaging content, full list of your social network connections (should you let it use your Facebook, Twitter, Insta to find your friends, and most do), content preferences, and a shit ton of other information, not to mention any and all third-party information Tik Tok chooses to acquire and append to your profile (that’d be another shit ton, in case you were wondering).
  5. There’s nothing in Tik Tok’s TOS or Privacy Policy that stops it from sending all the information it collects to the Chinese government. In fact, if you read the policies closely, you’ll see this line: “We may disclose information to respond to subpoenas, court orders, legal process, law enforcement requests, legal claims or government inquiries.”
  6. Tik Tok is clearly concerned about anyone noticing any of this – it’s nearly impossible to find stats on how many people use it in the US (though Ad Age leaked a pitch deck recently saying it was “more than 32 million”), and you won’t find the word “China” or “Chinese” in its TOS or Privacy Policy (it used to be there, but…the company wised up).
  7. Just in case you weren’t paying attention, I refer you to #1 above. If you think Tik Tok isn’t sending information to the Chinese government, you’re sweet, but you should stay inside and stick to rotary phones.
  8. Tik Tok is spending hundreds of millions of dollars on US social networks convincing US consumers, in particular kids, to download and use the app. This is fucking brilliant, by the way.
  9. China and the US are in a pitched battle for economic and geopolitical power, and that battle will be won, in large part, based on which country has access to and dominion over consumer data at scale, which will feed machine learning and artificial intelligence systems that will most certainly be weaponized, both economically and geopolitically (there’s simply not time to explain what I mean by that now, but…let’s just say Russian interference in the 2016 election was a hack job compared to what’s afoot now).

So, I just thought I’d point that out. But those videos, they sure are cute, no?

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So I’m Going to China Saturday. That Just Got Interesting.

So yes, I am planning on going to China on Saturday. My first time, I’m a bit embarrassed to say. It’s not for a lack of opportunities, but rather a conviction that when I did go, I’d make a study of it, staying for at least two weeks, if not more.

But I’ve realized lately that in the past three decades of my career-related travel, I’ve never gone anywhere for more than one week. I admit, I’ve boxed China out, because I assigned it such import, such gravitas, that I needed to justify the 15-hour flight (and its attendant biome and geospatial shock) with a commitment of time I was never able to make.

So this year, I said fuggit. I’ll go when I can go, and for however long I can go. Dip a toe, go longer later. That’s my new approach. China has been looming at the edges of my self-imposed myopia for too long; plus my kids all speak Mandarin and have traveled there frequently. WTF is wrong with me?

So six or so months ago I received, and subsequently accepted, an invitation from a partner of mine, Club de Madrid, to participate in a conference in Guangzhou. The topic could not be more newsworthy: “Advancing Reform and Opening Up: Promoting Win Win Cooperation.” I mean….Win Win? China and the US?! Right?

The plan was to come in a day before, so as to get my jet-lagged shit together, and to leave the day after, so as to be truly in true gonzo form by the time I hit my daughter’s Intermezzo concert back in New York on Weds.

But then…this. The arrest of the CFO of a major Chinese technology company is jaw dropping, both objectively, given what’s going on geopolitically, as well as from my limited and admittedly self-centric point of view. A senior executive of one of the most powerful and important companies in the Chinese data economy – who happens also to be the daughter of the company’s founder– detained in Canada at the behest of the United States. Yeah, I kind of don’t care what the arrest was for (Iranian sanctions, FWIW). This is …A. Big. Fucking. Deal.

Let’s put this another and arguably more cynical way. The Trump administration is playing high stakes poker with China so as to divert attention from its domestic dumpster fires (um, Mueller, for those not playing along at home), and it’s using  the Chinese technology industry as a convenient and utterly defensible foil.

Because let’s be honest. It’s beyond believable that a company like Huawei might be in the thrall of the Chinese government. If you think that’s not a defensible statement, well, please leave your comments below, because I’ve no heard anyone I respect who studies China say otherwise.

So the stage is set.

And, by the way, why did Canada do Trump’s dirty work? That’s certainly outside the scope of my ramblings, but well worth investigation. Suffice to say, a scion of global capitalism is now in jail for geopolitical crimes, a first in the modern history of the western hemisphere, as far as I can tell. That she’s Chinese, and in Canada? Icing, folks, icing.

So this move could have been played at any time, but it’s simply perfect that it’s been rolled out now, just as the China trade tariff war has come to a boil, just as the stock markets, so beloved as a symbol of our president’s success, have been tanked by the uncertainty of the global deal between Chinese totalitarian capitalism and…well what now do we properly call the US version (Facebook capitalism? Nah. Google? Um, no. Amazon? Let’s try again….And Apple? Well, that’s complicated…Let’s just say coal capitalism, shall we! Yes, that’s it, coal!)

All of this is worth many more ponderings, and much more thinking out loud. Regardless, one thing I’m certain of: There won’t be a single senior US technology executive going to China for the next week or two, if not longer. And I’m sure simply publishing this piece will lower my odds of boarding a flight this weekend, but I must ask, out loud: Given the facts of today, would you travel to China on Saturday?

Asking for a friend.

 

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Google and China: Flip, Flop, Flap

Google’s Beijing offices in 2010, when the company decided to stop censoring its results and exit the market.

I’ve been covering Google’s rather tortured relationship with China for more than 15 years now. The company’s off again, on again approach to the Internet’s largest “untapped” market has proven vexing, but as today’s Intercept scoop informs us, it looks like Google has yielded to its own growth imperative, and will once again stand up its search services for the Chinese market. To wit:

GOOGLE IS PLANNING to launch a censored version of its search engine in China that will blacklist websites and search terms about human rights, democracy, religion, and peaceful protest, The Intercept can reveal.

The project – code-named Dragonfly – has been underway since spring of last year, and accelerated following a December 2017 meeting between Google’s CEO Sundar Pichai and a top Chinese government official, according to internal Google documents and people familiar with the plans.

If I’m reading story correctly, it looks like Google’s China plans, which were kept secret from nearly all of the company’s employees, were leaked to The Intercept by concerned members of Google’s internal “Dragonfly” team, one of whom was quoted:

“I’m against large companies and governments collaborating in the oppression of their people, and feel like transparency around what’s being done is in the public interest,” the source said, adding that they feared “what is done in China will become a template for many other nations.”

This news raises any number of issues – for Google, certainly, but given the US/China trade war, for anyone concerned with the future of free trade and open markets. And it revives an age old question about where the line is between “respecting the rule of law in markets where we operate,” a standard tech company response to doing business on foreign soil, and “enabling authoritarian rule,” which is pretty much what Google will be doing should it actually launch the Dragonfly app.

A bit of history. Google originally refused to play by China’s rules, and in my 2004 book, I reviewed the history, and gave the company props for taking a principled stand, and forsaking what could have been massive profits in the name of human rights. Then, in 2006, Google decided to enter the Chinese market, on government terms. Google took pains to explain its logic:

We ultimately reached our decision by asking ourselves which course would most effectively further Google’s mission to organize the world’s information and make it universally useful and accessible. Or, put simply: how can we provide the greatest access to information to the greatest number of people?

I didn’t buy that explanation then, and I don’t buy it now. Google is going into China for one reason, and one reason alone: Profits. As Google rolled out its service in 2006, I penned something of a rant, titled “Never Poke A Dragon While It’s Eating.” In it I wrote:

The Chinese own a shitload of our debt, and are consuming a shitload of the world’s export base of oil. As they consolidate their power, do you really believe they’re also planning parades for us? I’m pretty sure they’ll be celebrating decades of US policy that looked the other way while the oligarchy used our technology (and that includes our routers, databases, and consulting services) to meticulously undermine the very values which allowed us to create companies like Google in the first place. But those are not the kind of celebrations I’m guessing we’d be invited to.

So as I puzzle through this issue, understanding how in practical terms it’s really not sensible to expect that some GYMA pact is going to change the world (as much as I might wish it would), it really, honestly, comes down to one thing: The man in the White House.

Until the person leading this country values human rights over appeasement, and decides to lead on this issue, we’re never going to make any progress. 

Google pulled out of China in 2010, using a China-backed hacking incident as its main rationale (remember that?!).  The man in the White House was – well let’s just say he wasn’t Bush, nor Clinton, and he wasn’t Trump. In any case, the hacking incident inconveniently reminded Google that the Chinese government has no qualms about using data derived from Google services to target its own citizens.

Has the company forgotten that fact? One wonders. Back in 2010, I praised the company for standing up to China:

In this case, Google is again taking a leadership role, and the company is forcing China’s hand. While it’s a stretch to say the two things are directly connected, the seeming fact that China’s government was behind the intrusions has led Google to decide to stop censoring its results in China. This is politics at its finest, and it’s a very clear statement to China: We’re done playing the game your way.

Seems Google’s not done after all. Which is both sad, and utterly predictable. Sad, because in today’s political environment, we need our companies to lead on moral and human rights issues. And predictable, because Android has a massive hold on China’s internet market, and Google’s lack of a strong search play there threatens not only the company’s future growth in its core market, but its ability to leverage Android across all its services, just as it has in Europe and the United States.

Google so far has not made a statement on The Intercept’s story, though I imagine smoke is billowing out of some communications war room inside the company’s Mountain View headquarters.  Will the company attempt some modified version of its 2006 justifications? I certainly hope not. This time, I’d counsel, the company should just tell the truth: Google is a public company that feels compelled to grow, regardless of whether that growth comes at a price to its founding values. Period, end of story.

I’ll end with another quote from that 2006 “Don’t Poke a Dragon” piece:

…companies like Yahoo and Google don’t traffic in sneakers, they traffic in the most powerful forces in human culture – expression. Knowledge. Ideas. The freedom of which we take as fundamental in this country, yet somehow, we seem to have forgotten its importance in the digital age – in China, one protesting email can land you in jail for 8 years, folks.

…Congress can call hearings, and beat up Yahoo, Google and the others for doing what everyone else is doing, but in the end, it’s not (Google’s) fault, nor, as much as I wish they’d take it on, is it even their problem. It’s our government’s problem….Since when is China policy somehow the job of private industry?

Until that government gives (the tech industry) a China policy it can align behind, well, they’ll never align, and the very foundation of our culture – free expression and privacy, will be imperiled.

After all, the Chinese leaders must be thinking, as they snack on our intellectual property, we’re only protecting our citizens in the name of national security.

Just like they do in the US, right?

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Predictions 2016: Apple, Tesla, Google, Medium, Adtech, Microsoft, IoT, and Business on a Mission

Nostradamus_propheciesTwelve years of making predictions doesn’t make writing them any easier, regardless of my relatively good showing in 2015. In fact, I briefly considered taking the year off – who am I to make predictions anyway? And so much has changed in the past few years – for me personally, and certainly for the industries to which I pay the most attention. But the rigor of thinking about the year ahead is addictive – it provides a framework for my writing, and a snapshot of what I find fascinating and noteworthy. And given that more than 125,000 of you read my post summarizing how I did in 2015 (thanks Medium and LinkedIn!), it was really you who’ve encouraged me to have at it again for 2016. I hope you’ll find these thought provoking, at the very least, and worthy of comment or debate, should you be so inclined.

So let’s get to it.

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China To Bloggers: Stop Talking Now. K Thanks Bye.

(image) Yesterday I finished reading Larry Lessig’s updated 1999 classic, Code v2. I’m five years late to the game, as the book was updated in 2006 by Lessig and a group of fans and readers (I tried to read the original in 1999, but I found myself unable to finish it. Something to do with my hair being on fire for four years running…). In any event, no sooner had I read the final page yesterday when this story breaks:

Sina, Tencent Shut Down Commenting on Microblogs (WSJ)

In an odd coincidence, late last night I happened to share a glass of wine with a correspondent for the Economist who is soon to be reporting from Shanghai. Of course this story came up, and an interesting discussion ensued about the balance one must strike to cover business in a country like China. Essentially, it’s the same balance any Internet company must strike as it attempts to do business there: Try to enable conversation, while at the same time regulating that conversation to comply with the wishes of a mercurial regime.

Those of us who “grew up” in Internet version 1.0 have a core belief in the free and open exchange of ideas, one unencumbered by regulation. We also tend to think that the Internet will find a way to “route around” bad law – and that what happens in places like China or Iran will never happen here.

But as Lessig points out quite forcefully in Code v2, the Internet is, in fact, one of the most “regulable” technologies ever invented, and it’s folly to believe that only regimes like China will be drawn toward leveraging the control it allows. In addition, it need not be governments that create these regulations, it could well be the platforms and services we’ve come to depend on instead. And while those services and platforms might never be as aggressive as China or Iran, they are already laying down the foundation for a slow erosion of values many of us take for granted. If we don’t pay attention, we may find ourselves waking up one morning and asking…Well, How Did I Get Here?

More on all of this soon, as I’m in the midst of an interview (via email) with Lessig on these subjects. Once I’ll post the dialog here once we’re done.

 

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China Hacking: Here We Go

(image) Waaaay back in January of this year, in my annual predictions, I offered a conjecture that seemed pretty orthogonal to my usual focus:

“China will be caught spying on US corporations, especially tech and commodity companies. Somewhat oddly, no one will (seem to) care.”

Well, I just got this WSJ news alert, which reports:

Using seven passwords stolen from top Nortel executives, including the chief executive, the hackers—who appeared to be working in China—penetrated Nortel’s computers at least as far back as 2000 and over the years downloaded technical papers, research-and-development reports, business plans, employee emails and other documents.

The hackers also hid spying software so deeply within some employees’ computers that it took investigators years to realize the pervasiveness of the problem.

Now, before I trumpet my prognosticative abilities too loudly, let’s see if … anybody cares. At all. And if you’re wondering why I even bothered to make such a prediction, well, it’s because I think it’s going to prove important….eventually.

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