A Few Questions For Joe Kraus

Joe Kraus, a co-founder of Excite (image credit), recently sold his latest company, JotSpot, to Google. I’ve known Joe for quite some time, and thought a quick email interview might be in order given his long history in search and Internet media. (Joe introduced JotSpot at the Web2.0 conference…

Joe K

Joe Kraus, a co-founder of Excite (image credit), recently sold his latest company, JotSpot, to Google. I’ve known Joe for quite some time, and thought a quick email interview might be in order given his long history in search and Internet media. (Joe introduced JotSpot at the Web2.0 conference two years ago.)

Did Google buy JotSpot, or your team? If the former, what is the plan for the company? If the latter, what’s the plan for the team?

Simply put, I think Google bought both the technology and the team. In *most* acquisitions, you are acquiring both and ascribing value to both.

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Searchmob Roundup

PodZinger's 2006 Top Search Terms Google Blacklist – Security Flaws Revealed meebo's Growth Expands Rapidly, $9 Million in Venture Capital Wikipedia Adds NOFOLLOW as a Result of an SEO Contest When Yahoo Considered Acquiring Google & Other Tidbits…

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PodZinger’s 2006 Top Search Terms

Google Blacklist – Security Flaws Revealed

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Davos

Every couple of years I am invited to the World Economic Forum at Davos, and even better, they give me a reason to come – an honor, or a club to join, or some such. This year I was invited onto a media council and am moderating or sitting…

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Every couple of years I am invited to the World Economic Forum at Davos, and even better, they give me a reason to come – an honor, or a club to join, or some such. This year I was invited onto a media council and am moderating or sitting on panels on Beyond Web 2, Privacy, the Future of Talent, and more. I’m very pleased that some of the folks at the WEF came to our Web 2 conference last year and were inspired to start the WEF “bloggregator” – part of an ongoing effort to open up the WEF to all comers. Jeff Jarvis, Arianna Huffington, and many others are involved. Check it out.

And I hope to be posting on my experiences there, though having been before, I’ll admit it’s quite a trip, and it’s not always easy to stop and get perspective while on the merry go round. I’ll do my best.

If anyone reading this is going, please do let me know in comments or via email. Thanks!

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Yahoo In The Crosshairs

Catching up on stuff I've missed last week…The Wired piece, and the response to it, strikes me as perfect for Yahoo – it really can't get much worse. The bar has been lowered. Now jump over it, folks…. I mean, you have the resources. The brand. The technology. The…

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Catching up on stuff I’ve missed last week…The Wired piece, and the response to it, strikes me as perfect for Yahoo – it really can’t get much worse. The bar has been lowered. Now jump over it, folks…. I mean, you have the resources. The brand. The technology. The good will. Go. Do. It.

Update – Wired posted Yahoo’s response to the piece, and Henry adds some thoughts.

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NYT: No, No, NO!!!

The approach the NYT takes, editorially, to describing "user generated content" (what I prefer to call Conversational Media) is so dismissive, so backhanded, it makes me want to scream. Here's how Richard Siklos defines it in today's paper (the piece is entitled "Big Media’s Crush on Social Networking"). User-generated…

The approach the NYT takes, editorially, to describing “user generated content” (what I prefer to call Conversational Media) is so dismissive, so backhanded, it makes me want to scream. Here’s how Richard Siklos defines it in today’s paper (the piece is entitled “Big Media’s Crush on Social Networking”).

User-generated content is basically anything someone puts on the Web that is not created for overtly commercial purposes; it is often in response to something professionally created, or is derivative of it. So, it could be a blog, a message board, a homemade video on YouTube, or a customer’s book review on Amazon.com.

Richard and his editors so deeply want to believe that conversational media is dependent on “professionally created” media. But it’s not, any more than it’s “not created for overtly commercial purposes.”

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Prepping For Competition

Google's Adsense service is totally dominant in the marketplace. Yahoo's YPN – so far anyway – has proven feeble, and Microsoft's AdCenter has failed to move out of early stages. Game over? Hardly. Hardly at all. Both these major players are going to push hard in 2007 to win…

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Google’s Adsense service is totally dominant in the marketplace. Yahoo’s YPN – so far anyway – has proven feeble, and Microsoft’s AdCenter has failed to move out of early stages. Game over? Hardly. Hardly at all. Both these major players are going to push hard in 2007 to win in syndicated paid results, and then there’s Ask, AOL, and many others who have intentions in this space. Not to mention all the other folks who hope to out-Google the leader – from Tacoda to Quigo, and back again.

So, with that in mind, Google is shoring up its defenses. Laying down some new rules while it can, so to speak. What am I talking about? Well, nothing less than this:

Competitive Ads and Services

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Searchmob Roundup

GenieKnows.com is Awarded $2 Million for Personalized Local Search Introducing BrightSale.co.uk – Estate Agency 2.0 Focused Searching on the Most Popular Searches New Content Added to EarthTrends Database New GPO Federal Depository Library Offers First-Ever Digital Collection of Civil Rights Documents…

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GenieKnows.com is Awarded $2 Million for Personalized Local Search

Introducing BrightSale.co.uk – Estate Agency 2.0

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A Few Questions for Dave Morgan, Founder Tacoda

Dave founded Tacoda, a behavioral ad network, six years ago now, and recently inked a deal to add Comscore demographic information to Tacoda's network. Tacoda is an FM partner, so read with that caveat, but I found our email back and forth interesting, and hope you do too. Like…

Dave Morgan

Dave founded Tacoda, a behavioral ad network, six years ago now, and recently inked a deal to add Comscore demographic information to Tacoda’s network. Tacoda is an FM partner, so read with that caveat, but I found our email back and forth interesting, and hope you do too.

Like Tacoda recently did, Google incorporated Comscore some time ago. Why is yours better?



Because TACODA is capturing and can target ads against anonymous browsing behaviors from more than 15 Billion page views per day on 4500 of the top news, entertainment and information sites on the web, from NYTimes.com to MSNBC.com to Orbitz WSJ.com to FM Publishing. This gives TACODA the broadest, deepest and most diverse database of user content browsing anywhere – more than Google or Yahoo! – though they certainly have a lot more search data.

By matching this browsing data to anonymous ComScore data, we now know not only what content they surf, but marketer sites they are visiting online and what e-commerce categories they are buying online. Since we can associate this with time, we can see users much higher up the purchase funnel than search marketing. We can see the users when they are still in the brand consideration phase. By the time that users get to Google, like yellow pages offline, they generally already know what they are going to buy, it’s just a matter of price and vendor.

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Google, The Eternal Media Question

Friend or foe? The media industry's struggle with this question is its defining story. Here's another beat in the ongoing drama, a Hollywood Reporter interview with Google's VP of content partnerships, David Eun. It seems clear to me that Google is trying hard to position itself as a friend,…

Eun

Friend or foe? The media industry’s struggle with this question is its defining story. Here’s another beat in the ongoing drama, a Hollywood Reporter interview with Google’s VP of content partnerships, David Eun. It seems clear to me that Google is trying hard to position itself as a friend, a non-threatening friend, to the content industry.

From it:

The Hollywood Reporter: A company of Google’s size is going to invite controversy. Do you think the company is misunderstood?

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