Three Questions for Peter Horan: New Google Deal Next Year

As I posted yesterday, Peter Horan (image credit) is heading to IAC to run a suite of its media and advertising businesses, including Citysearch, Ask.com, and IAC's other media assets. I emailed him three questions, here are his answers. So, what drew you to this job? The door was…

PeterhAs I posted yesterday, Peter Horan (image credit) is heading to IAC to run a suite of its media and advertising businesses, including Citysearch, Ask.com, and IAC’s other media assets. I emailed him three questions, here are his answers.

So, what drew you to this job?



The door was opened by a personal relationship. Jason Rapp lead the team at The New York Times that acquired About.com in 2005. During that process and the integration, we came to know, like and respect each other. Jason joined IAC in the fall as SVP of M&A and suggested that I talk to them about this job.

As those conversations progressed, I was very impressed with IAC and realized that this job would let me focus on several things that I am passionate about: the evolving relationship between search and content; developing mobile solutions; and local web products that work. We have the resources, the team, and the brands to really advance the state of the art in all of these areas. There’s also a proven sales team to help with the monetization.

It’s a unique opportunity.

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Minority Report, Here Google Comes

I'm late to this, (Board meeting, travel, bleagh) but it's fun to note Google' patent application for display of ads on digital billboards. More here and here. From ClickZ: If patent filings are anything to go by, contextual advertising powered by Google will start appearing on digital billboards in…

Minrep

I’m late to this, (Board meeting, travel, bleagh) but it’s fun to note Google’ patent application for display of ads on digital billboards. More here and here.

From ClickZ:

If patent filings are anything to go by, contextual advertising powered by Google will start appearing on digital billboards in a shopping mall near you.

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The Blog Merchandising Problem, or, Blogs, V 2.0 (2.1? 3.0?)

Late last year, in my predictions post for 2007, I mentioned something I called, quite uninventively, "Blog 2.0." More specifically I wrote: "10. "Blog 2.0" will become a reality. By this I mean that Version 1.0 blogsites, of which I think Searchblog is a good example, will begin to…

Merchamazon

Late last year, in my predictions post for 2007, I mentioned something I called, quite uninventively, “Blog 2.0.” More specifically I wrote:

“10. “Blog 2.0″ will become a reality. By this I mean that Version 1.0 blogsites, of which I think Searchblog is a good example, will begin to look dated and fade in comparison to sites that employ better approaches to content management, navigation, intelligent widgets and web services, etc.”

Well, that entry caught they eye of Martin Nisenholtz, head of NYT Digital. I was in NYC this past couple of days visiting colleagues and attending the wonderful “Evening of Wonders,” run by FM partner author Josh Foer. Upon hearing I was coming to town, Martin asked me to stop by. He wanted me to unpack what I meant by that brief reference. Turns out, we had a fascinating conversation, and it led me to want to think out loud with all of you about a problem I think most folks who either write or read blogs have.

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Peter Horan Joins IAC As Head Of Media

I've known Peter for a long time, he was at IDG when I was running the Standard. Only a couple of months ago we met to talk shop (and Google, of course) as he was running AllBusiness.com, an interesting restart of sorts (it's been around the funding block more…

I’ve known Peter for a long time, he was at IDG when I was running the Standard. Only a couple of months ago we met to talk shop (and Google, of course) as he was running AllBusiness.com, an interesting restart of sorts (it’s been around the funding block more than once). Now Peter has taken a big job at IAC. Jim Lanzone at Ask.com, for example, will report to him, as will many others. I’ve sent him an email and hope to run a short interview here.

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comScore Releases December Search Rankings

comScore releases the December rankings for search engines; and here are the results. In December 2006, Google gained .4 share from November, to lead with 47.3% market, and Yahoo! went up .3, continuing with the second largest share of 28.5% . Microsoft share dropped .5 points to 10.5% share,…

comScore releases the December rankings for search engines; and here are the results.

Picture 1-44In December 2006, Google gained .4 share from November, to lead with 47.3% market, and Yahoo! went up .3, continuing with the second largest share of 28.5% . Microsoft share dropped .5 points to 10.5% share, Ask fell .1 points to 5.5% share, and Time Warner share shrunk by .2 points, to close at 4.9% share.

In addition, comScore notes that:

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Searchmob Roundup

Forwarding Tree Beta: Track the Spread of URLs that You Forward to Others in Real-Time '06 Holiday Online Retail Buying Trends by OneUpWeb FBI Declassifies 270 Million Pages of Records Should I Use H1 Tags in My Website? Why Linkbait Is a Waste of Time…

Searchmob-24Sb Find ButtonSb Submit Button

Forwarding Tree Beta: Track the Spread of URLs that You Forward to Others in Real-Time

’06 Holiday Online Retail Buying Trends by OneUpWeb

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Vertical Search: Wazap

Game search engine Wazap nets $7.9 million, Venturebeat reports. That's a lot of money for a niche search engine, but gaming is a hot market……

Game search engine Wazap nets $7.9 million, Venturebeat reports. That’s a lot of money for a niche search engine, but gaming is a hot market…

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Tacoda Integrates Comscore Data

Dave Morgan, founder of Tacoda, emailed me to let me know about news from his company and Comscore. From the release: TACODA®, the world’s largest behaviorally-targeted online advertising network, today announced that it has entered into a multi-year licensing agreement with comScore Networks® to integrate comScore data with its…

Tacoda

Dave Morgan, founder of Tacoda, emailed me to let me know about news from his company and Comscore. From the release:

TACODA®, the world’s largest behaviorally-targeted online advertising network, today announced that it has entered into a multi-year licensing agreement with comScore Networks® to integrate comScore data with its existing massive Audience Networks™ database of behavioral insights. The result will be actionable data that will reveal unique insights about online audiences that will allow advertisers to design stronger media plans and produce and place more relevant online marketing messages.

Google integrated Comscore data a while ago, but does not have the behavioral approach championed by Tacoda. (note: Tacoda is one of many partners of FM, my day job).

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