A rather welcome diversion from our industry’s endless NSA revelations, the enigmatic barge floating off Treasure Island had been widely assumed to be a floating data center of some kind. But today a local CBS station is reporting that the massive box is custom built for….marketing. No one suggested *that* when I asked for wild speculation yesterday. Answers ranged from “a place to store Google’s cash” to “a hide out for Microsoft’s next CEO,” but “a seaworthy rival to Apple’s retail stores”? Nope, no one was that drunk on Halloween.
Earlier this year I sat down with a videographer at the Bazaarvoice Summit in Austin. He asked me about the future of marketing, in particular as it related to data and consumer behavior. Given what I announced earlier this morning, I thought you might find this short video worth a view. Thanks to Ian Greenleigh for doing all the work!
Last week I was fortunate to be in New York City over the weekend, accompanied by most of my family. I had meetings with senior marketing executives at companies like Coke, Citi, and many others, and they stretched from the previous Weds. all the way into Monday of last week. I hate being away on weekends, and my wife is from New York, so she brought my daughters to visit their grandmother, who lives right in the middle of Manhattan.
Now, a weekend in New York with your family is special anytime, but last weekend was particularly notable because of the annual Pride Parade. This celebration of LGBT rights is one of the largest in the world, and this year’s was historic – just the week before, the Supreme Court had voted down the Defense of Marriage Act, a major civil rights victory for the gay community and, by extension, for citizens across the country. Last Sunday, our family joined tens of thousands of others who cheered the parade down Broadway, marveling at the exuberance and yes, sometimes at the show of skin as well.
This short Slideshare deck, an extremely clever satire of the now infamous NSA slide deck, should be Slideshare’s marketing calling card. It’s a promotional gift to the service, timely, clever, and leveraging the product perfectly. If this ever happens to you, use it in your marketing!
Echoes of the Tide and Oreo executions that are getting such plaudits recently. Love it.
Thanks to our sponsor Google, we got the full first day of last week’s CM Summit, featuring Fred Wilson fresh from the Tumblr deal, Pinterest CEO Ben Silbermann, and about 20 speakers in between for your viewing pleasure. Enjoy!
I won’t beat around the bush. I want you all to come. I’ve lowered the price, because I heard from many of you last year that the ticket was too high (it sold out anyway). But this year, the conversation is too rich for anyone to cry poor over. Come and join us.
It’s not easy being number two. As a marketer, you have limited choices – you can pretend you’re not defined by the market leader, or, you can embrace your position and go directly after your nemesis.
For years, Bing executives have privately complained about how hard it is to “break the Google habit,” even as they refused to market directly against Google. They were Avis, always trying harder.
No more. Today Microsoft announced its “Bing It On” challenge, a direct descendant of the iconic Pepsi challenge more than 30 years ago (the fact that I still remember that marketing campaign, and feel good about it, is a testament to its power).
When you visit Joel Ewanick, CMO of GM, in his offices in Detroit, the first thing you notice is that unlike most C-suite executives, he’s not on the 39th floor of GM’s Renaissance Center headquarters (the highest floor). Instead, you exit the elevators on the 24th floor, less than two thirds up the building.
The second thing that strikes you is the floor itself – it’s bright with natural light, sports an open plan bustling with energy, and features a central video wall sporting constantly updated feeds reflecting consumer sentiment about GM and its brands – Facebook wall postings, Tweets, news stories, and the like.
As New York City gears up for its annual Internet Week, the team at FMP has been diligently working away on creating another stellar program for our 7th annual CM Summit, held this coming Monday and Tuesday in SoHo.
Last year we eliminated panels from our program, the move was met with great success – attendees love our fast-paced approach, which features short, high-value presentations from leaders in digital marketing and technology platforms, interspersed with conversations with CMOs from Fortune 500 brands and entrepreneurs driving change in digital.
I’m a bit behind on my snail mail, so to procrastinate from writing anything useful on the book, I went through a pile that’s accumulated over the past week. Perhaps the most interesting piece of mail came from a very familiar brand: Facebook.
The letter had all the trappings of direct mail – a presorted postage mark, impersonal address label, etc. I almost tossed it, but then I thought, why is Facebook using snail mail to message to me? I guess Facebook can’t grow using only its own platform to market its wares. After all, Google is now a major brand advertiser, and probably does direct mail as well. It’s kind of interesting that Facebook is now marketing in new ways….so open it I did.