Four Minutes on the Future of Marketing

Earlier this year I sat down with a videographer at the Bazaarvoice Summit in Austin. He asked me about the future of marketing, in particular as it related to data and consumer behavior. Given what I announced earlier this morning, I thought you might find this short video worth a view. Thanks to Ian Greenleigh for doing all the work!

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Brand Pride

citipride
The Citi float at the Pride Parade in New York. About 200 Citi employees marched behind the float, many riding “Citibikes,” one of Citi’s most visible marketing programs in NYC.

Last week I was fortunate to be in New York City over the weekend, accompanied by most of my family. I had meetings with senior marketing executives at companies like Coke, Citi, and many others, and they stretched from the previous Weds. all the way into Monday of last week. I hate being away on weekends, and my wife is from New York, so she brought my daughters  to visit their grandmother, who lives right in the middle of Manhattan.

Now, a weekend in New York with your family is special anytime, but last weekend was particularly notable because of the annual Pride Parade. This celebration of LGBT rights is one of the largest in the world, and this year’s was historic – just the week before, the Supreme Court had voted down the Defense of Marriage Act, a major civil rights victory for the gay community and, by extension, for citizens across the country. Last Sunday, our family joined tens of thousands of others who cheered the parade down Broadway, marveling at the exuberance and yes, sometimes at the show of skin as well.

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Excellent Content Marketing: Dear NSA…

This short Slideshare deck, an extremely clever satire of the now infamous NSA slide deck, should be Slideshare’s marketing calling card. It’s a promotional gift to the service, timely, clever, and leveraging the product perfectly. If this ever happens to you, use it in your marketing!

Echoes of the Tide and Oreo executions that are getting such plaudits recently. Love it.

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The Full First Day of CM Summit, In One Place

Thanks to our sponsor Google, we got the full first day of last week’s CM Summit, featuring Fred Wilson fresh from the Tumblr deal, Pinterest CEO Ben Silbermann, and about 20 speakers in between for your viewing pleasure. Enjoy!

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Can We Bridge Data to Humanity? We Best Talk About It.

The agenda for our seventh annual CM Summit is live. And it rocks. You can read all about it here. I am really looking forward to this conversation, mainly due to the quality of the folks who are coming. Oh, and the theme, of course.

I won’t beat around the bush. I want you all to come. I’ve lowered the price, because I heard from many of you last year that the ticket was too high (it sold out anyway). But this year, the conversation is too rich for anyone to cry poor over. Come and join us.

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Bing Tries Harder, But For Me, It’s A Draw

It’s not easy being number two. As a marketer, you have limited choices – you can pretend you’re not defined by the market leader, or, you can embrace your position and go directly after your nemesis.

For years, Bing executives have privately complained about how hard it is to “break the Google habit,” even as they refused to market directly against Google. They were Avis, always trying harder.

No more. Today Microsoft announced its “Bing It On” challenge, a direct descendant of the iconic Pepsi challenge more than 30 years ago (the fact that I still remember that marketing campaign, and feel good about it, is a testament to its power).

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My, How the CMO Has Changed

A posting (and responses) on GM’s Facebook Wall, July 2012

When you visit Joel Ewanick, CMO of GM, in his offices in Detroit, the first thing you notice is that unlike most C-suite executives, he’s not on the 39th floor of GM’s Renaissance Center headquarters (the highest floor). Instead, you exit the elevators on the 24th floor, less than two thirds up the building.

The second thing that strikes you is the floor itself – it’s bright with natural light, sports an open plan bustling with energy, and features a central video wall sporting constantly updated feeds reflecting consumer sentiment about GM and its brands – Facebook wall postings, Tweets, news stories, and the like.

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Curtain Raiser: The CM Summit in NYC Next Week

The Soho Skylight, awaiting its incarnation as site for the 7th annual CM Summit.

As New York City gears up for its annual Internet Week, the team at FMP has been diligently working away on creating another stellar program for our 7th annual CM Summit, held this coming Monday and Tuesday in SoHo.

Last year we eliminated panels from our program, the move was met with great success – attendees love our fast-paced approach, which features short, high-value presentations from leaders in digital marketing and technology platforms, interspersed with conversations with CMOs from Fortune 500 brands and entrepreneurs driving change in digital.

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Direct Mail Ain’t Dead, Says Facebook

I’m a bit behind on my snail mail, so to procrastinate from writing anything useful on the book, I went through a pile that’s accumulated over the past week. Perhaps the most interesting piece of mail came from a very familiar brand: Facebook.

The letter had all the trappings of direct mail – a presorted postage mark, impersonal address label, etc. I almost tossed it, but then I thought, why is Facebook using snail mail to message to me? I guess Facebook can’t grow using only its own platform to market its wares. After all, Google is now a major brand advertiser, and probably does direct mail as well. It’s kind of interesting that Facebook is now marketing in new ways….so open it I did.

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The Conversational Marketing Summit, Seventh Edition: A Searchblog (Deep) Discount

http://c.brightcove.com/services/viewer/federated_f9?isVid=1

Each year at Internet Week in New York, I curate a conference on media and marketing called the CM Summit (video from last year above). Past speakers have included Dick Costolo, CEO Twitter, Sheryl Sandberg, COO Facebook, John Hayes, CMO American Express, Laura Desmond CEO Starcom Mediavest Group, will.i.am, and many, many more. We’re on the seventh edition of the CM Summit, and it’s only getting better. (By comparison, I’ve done eight Web 2 Summits – so this is the second longest running conference I’ve ever curated).

Speakers at this year’s event, slated for May 14-15, include the legendary Valley investor Ron Conway, the always fascinating founder of Huffington Post Arianna Huffington, and chiefs of marketing for Coca Cola, Nokia, Mastercard, and many, many others. We’ve got startup founders who are changing the game in media, agency chiefs who oversee hundreds of millions in spending, and publishers who are redefining our understanding of content. (And a few surprises yet to come…). For more, head over to the ever-evolving speaker page here.

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