Else 10.13.14: Smiling Happy Facebook People (Not Teens, Though)

Facebook Atlas
Now you can buy real, smiling, happy shiny people all over the web, courtesy Facebook.

Today’s summary covers the past two weeks of worthy reads, with a strong dose of the Internet’s twin titans Facebook and Google. I’ve also been busy writing on Searchblog, so you’ll find three of my own pieces highlighted below.

Facebook’s new Atlas is a real threat to Google display dominance — Gigaom

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The Next Stage of Mobile Quickening: Links Get Intelligent

HowItWorks
How Branch Metrics works…click to enlarge.

Early in a conversation with Alex Austin, CEO of mobile startup Branch Metrics, I had to interrupt and ask what seemed like a really dumb question. “So, wait, Alex, you’re telling me that the essence of your company’s solution is that it….makes sure a link works?”

Alex had heard the question before. But yes, in truth, what his company specializes in is making sure that a link works in a very particular kind of mobile use case. And doing so is a lot harder than it might seem, he added. Branch Metrics, a three-year old startup that began as a way to create and share photo albums from your iPhone, is now devoted entirely to solving what should be a dead easy problem, but thanks to the way the mobile ecosystem has played out, it’s just not. (Alex has written up a great overview of his journey at Branch, worth reading here).

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AdTech Is Alive and Well: I’ll Have the Full Stack, Please

National-Pancake-Day-at-IHOPReading The Information’s piece on Facebook’s reported re-introduction of the Atlas ad-serving technology, I wondered – Does the market really need six or more full stack adtech solutions?

Google is the undisputed leader in the field – it’s spent nearly ten years stitching its own technology into acquisitions like DoubleClick (the original ad server), AdMeld (supply side platform), AdWords (search), AdMobs (mobile), Teracent (targeting), Invite Media (demand side platform),  spider.io (anti-fraud), Adometry (attribution) and many others.

So why would anyone want to challenge Google’s dominance? Because if you’re a major Internet player, you can’t afford to hand Google all the leverage – both financial as well as data and insight. If you have hundreds of millions of logged in customers (all of whom create valuable data), you need to be able to understand their actions across multiple channels and offer those insights to your marketing clients. And that means you need to own your own ad stack.

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Why I’m Watching Deep Linking In Mobile

first web page
The first ever web page, created by Sir Tim Berners Lee to explain, naturally, the WWW.

We are at a turning point in the mobile app ecosystem where deeplinking is becoming a priority and not just a feature.URX blog

This week marks the beginning of a journey I’m taking to understand “deep linking” in mobile. I’ve kept one eye on the space for some time, but it’s clearly heating up. Last Spring three major mobile players – Facebook, Google, and Apple – all announced significant developments in deep linking. Twitter has also fortified its deep linking capabilities of late, as has Yahoo.

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On Media, Ro Khanna, the NSA, and the Future of the Internet: Bloomberg Video

I had a chance to go on Bloomberg today and co-host with Cory and Emily, which was fun. They asked me about my post on Monday, and I answered thusly:

I also got to help interview David Medine, who chairs the privacy task force for the Obama Administration:

And Ro Khanna, who is running for Congress in the heart of Silicon Valley:

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A Return To Form In Media

mediaappsOnce upon a time, print was a vibrant medium, a platform where entrepreneurial voices created new forms of value, over and over again. I’ll admit it was my native platform, at least for a while – Wired and The Industry Standard were print-driven companies, though they both innovated online, and the same could be said for Make, which I helped early in its life. By the time I started Federated, a decidedly online company, the time of print as a potent cultural force was over. New voices – the same voices that might have created magazines 20 years ago, now find new platforms, be they websites (a waning form in itself), or more likely, corporate-owned platforms like  iOS, YouTube, Instagram, Tumblr, and Vine.

Now, I’m acutely aware of how impolitic it is to defend print these days. But my goal here is not to defend print, nor to bury it. Rather, it’s to point out some key aspects of print that our industry still has yet to recapture in digital form. As we abandoned print, we also abandoned  a few critical characteristics of the medium, elements I think we need to identify and re-integrate into whatever future publications we create. So forthwith, some Thinking Out Loud…

Let’s start with form. If nothing else, print forced form onto our ideas of what a media product might be. Print took a certain form – a magazine was bound words on paper, a newspaper, folded newsprint. This form gave readers a consistent and understandable product  – it began with the cover or front page, it ended, well, at the last page. It started, it had a middle, it had an end. A well-executed print product was complete – a formed object – something that most online publications and apps, with some notable exceptions, seem never to be.

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Search and Apps – Give Consumers Back Their Links

I’ve railed against the “chicletized” world of apps for years. I’ve never been a fan of the way mobile has evolved, with dozens, if not hundreds, of segregated little “chiclets” of stovepiped apps, none of which speak to each other, all without any universal platform to unite them save the virtual walled garden of Apple or Google’s app store and OS platform.

Of the two, Google has been the most open to the “webification” of apps, encouraging deep links and building connective tissue between apps and actions into its Android OS. Given Google’s roots in the link-driven HTML web, this is of course not surprising.

Last week’s I/O included news that Google is now actively encouraging developer’s use of deep links in apps. This is a very important next step. Watch this space.

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We Have Yet to Clothe Ourselves In Data. We Will.

SenatorTogaWe are all accustomed to the idea of software “Preferences” – that part of the program where you can personalize how a particular application looks, feels, and works. Nearly every application that matters to me on my computer – Word, Keynote, Garage Band, etc. –  have preferences and settings.

On a Macintosh computer, for example, “System Preferences” is the control box of your most important interactions with the machine.

I use the System Preferences box at least five times a week, if not more.

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To Be Clear: Do Not Build Your Brand House On Land You Don’t Own

Too07(image) I took a rigorous walk early this morning, a new habit I’m trying to adopt – today was Day Two. Long walks force a certain meditative awareness. You’re not moving so fast that you miss the world’s details passing by  – in fact, you can stop to inspect something that might catch your eye. Today I explored an abandoned log cabin set beside a lake, for example. I’ve sped by that cabin at least a thousand times on my mountain bike, but when you’re walking, discovery is far more of an affordance.

Besides the cabin, the most remarkable quality of today’s walk was the water – it’s (finally) been raining hard here in Northern California, and the hills and forests of Marin are again alive with the rush of water coursing its inevitable path toward the sea. White twisting ribbons cut through each topographic wrinkle, joining forces to form great streams at the base of any given canyon. The gathering roar of a swollen stream, rich with foam and brown earth – well, it’s certainly  good for the soul.

I can’t say the same of my daily “walks” through the Internet. Each day I spend an hour or more reading industry news. I’m pretty sure you do too – that’s probably the impetus for your visit here – chances are you clicked on a link on Facebook, LinkedIn, Twitter, Google, or in email. Someone you know said “check this out,” or – and bless you if this is the case – you actually follow my musings and visit on a regular basis.

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Linked In Is Now A Publishing Platform. Cool. But First Get Your Own Site.

Screen Shot 2014-02-21 at 4.59.15 AMI’ve been a LinkedIn “Influencer” for a year or so, and while the honorific is flattering, I’m afraid I’ve fallen down in my duties to post there. The platform has proven it has significant reach, and for folks like me, who thrive on attention for words written, it’s certainly an attractive place to write. Of course, it pays nothing, and LinkedIn makes all the money on the page views my words drive, but … that’s the quid pro quo. We’ll put yer name in lights, kid, and you bring the paying customers.

One reason I don’t post on LinkedIn that often is my habit of writing here: there are very few times I come up with an idea that doesn’t feel like it belongs on my own site. And by the time I’ve posted it here, it seems like overkill to go ahead and repost it over on LinkedIn (even though they encourage exactly that kind of behavior). I mean, what kind of an egomaniac needs to post the same words on two different platforms? And from what I recall, Google tends to penalize you in search results if it thinks you’re posting in more than one place.

But this news, that LinkedIn is opening up its publishing platform to all comers, has changed my mind. From now on I’m going on record as a passionate advocate of posting to your own site first, then posting to LinkedIn (or any other place, such as Medium).

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