I’ve been a Mac guy for almost my entire adult life. I wrote my first college papers on a typewriter, but by the end of my freshman year – almost 30 years ago – I was on an IBM PC. Then, in 1984, I found the Mac, and I never looked back.
I’m not saying I’m switching, but I sure am open to a better solution. Because the past year or so has been dominated by the kind of computing nightmares that used to be the defining experience of my Windows-PC-wielding friends and colleagues. And it’s not limited to the Mac – the iPhone is also a massive fail in what was once the exclusive province of Apple: Ease of use.
(image GigaOm) Like many of you, I’ve been fascinated by the ongoing drama around Twitter over the past few months (and I’ve commented on part of it here, if you missed it). But to me, one of the most interesting aspects of Twitter’s evolution has gone mostly unnoticed: its ongoing legal battle with a Manhattan court over the legal status of tweets posted by an Occupy Wall St. protestor.
In this case, the State of New York is arguing that a tweet, once uttered, becomes essentially a public statement, stripped of any protections. The judge in the case concurs: In this Wired coverage, for example, he is quoted as writing “If you post a tweet, just like if you scream it out the window, there is no reasonable expectation of privacy.”
Twitter disagrees, based on its own Terms of Service, which state “what’s yours is yours – you own your Content.”
It’s not easy being number two. As a marketer, you have limited choices – you can pretend you’re not defined by the market leader, or, you can embrace your position and go directly after your nemesis.
For years, Bing executives have privately complained about how hard it is to “break the Google habit,” even as they refused to market directly against Google. They were Avis, always trying harder.
No more. Today Microsoft announced its “Bing It On” challenge, a direct descendant of the iconic Pepsi challenge more than 30 years ago (the fact that I still remember that marketing campaign, and feel good about it, is a testament to its power).
I’ve written up an overview of the lineup at FMP’s second annual Signal:Chicago conference over on the FMP site. Highly recommended, it’s a very good event.
Speakers include Andrew Mason, CEO of Groupon, Scott Howe, CEO of Acxiom, Laura Desmond, CEO of Starcom Mediavest Group, and Carolyn Everson, VP of Global Advertising for Facebook.
If you’re anywhere near Chicago in September, or even if you’re not, this is one that’ll be worth attending. We’re exploring the role of data in marketing, as well as my favorite topics of mobile, real time, local, and social, of course. Check it out.
Earlier in the week I was interviewed by a sharp producer from an Internet-based media company. That company, a relatively well-known startup in industry circles, will be launching a new site soon, and is making a documentary about the process. Our conversation put a fine point on scores of similar meetings and calls I’ve head with major media company execs, content startup CEOs, and product and business leaders at well known online content destinations.
When I call a producer “sharp,” I mean that he asked interesting questions that crystalized some thoughts that have been bouncing around my head recently. The main focus of our discussion was the challenges of launching new media products in the current environment, and afterwards, it struck me I might write a few words on the subject, as it has been much on my mind, and given my history as both an entrepreneur and author in this space, I very much doubt it will ever stop being on my mind. So here are a couple highlights:
* We have a false economy of valuation driving many startups in the content business. Once a year or so, an Internet media site is sold for an extraordinary amount of money, relative to traditional metrics of valuation. Examples include The Huffington Post, which sold for a reported 10X annual revenues, and, just this past week, Bleacher Report, which sold for even more than that ($200million or so on revenues, from what I understand, that were less than $20mm a year).
It’s been building for weeks – Friday marks the first day of the fifth annual Outside Lands festival here in San Francisco. Despite the demands of work and family, I try to get to as many festivals as I can – so far, I’ve managed to see Bonnaroo a few times, Coachella once (I’ll be back!), Austin City Limits, and a few others. Outside Lands is local to San Francisco and therefore much easier to attend – this will be my third. Compared to your average festival goer (who tends to be single and about half my age) I’m a punter, but I’ll take it.
Why do I go? In two words, serendipity and joy. When you gather with tens of thousands of like minded, smiling people, unexpected connections are made, and bouts of pure happiness break out all over the place. Who wouldn’t want to soak in some of that?
My morning routine was interrupted today in a big way – because Twitter was down. I hadn’t realized how much I depend on the service for any number of things, from tossing out the headline or two that I find interesting as I read my feeds, to checking the status of the conversation around stuff I’ve written the day before, to logging into other services I use through my Twitter account. In short, this morning when Twitter went down, much of my Internet experience did as well.
Huh. Anyway, I wanted to see if this was a local thing, or if a lot of folks were experiencing it, so I went to Google+ and asked. Within a minute, I had ten responses, nine people said Twitter was down for them as well. In five minutes, it was 21 of 22. That’s a lot of engagement.
So I got to thinking….if Google was really evil, it’d do something like this when Twitter goes down:
Man, I wish I had, because I could have asked Marc if it was his life-goal to turn David’s predictions into reality. Marc is well known for many things, but his recent mantra that “Software Is Eating the World” (Wall St. Journal paid link, more recent overview here) has become nearly everyone’s favorite Go-To Big Valley Trend. And for good reason – the idea seductively resonates on many different levels, and forms the backbone of not just Andreessen’s investment thesis, but of much of the current foment in our startup-driven industry.
It’s summertime, and if you’re not already lying on a beach somewhere, I’ve got a good reason for you to go: My friend Rob Reid’s new novel is out today, and it’s absolutely tailor made for beach reading. It’s called Year Zero, and it’s a hilarious send up of the music industry, mixed, naturally, with a ripping yarn about aliens, romance, and intergalatic politics.
Rob let me read an early-ish draft of the book, and I loved it. It’s his first novel, years in the making, and it’s a masterstroke.
It’s time to review how my Predictions 2012 are faring, now that half the year has slipped by (that was fast, no?).
One thing that stands out is the timing wrt Twitter – my first two predictions were about the company, and now that I think about it, given the news just this week (and the attendant debate), I should have realized how the two could be in direct conflict with each other. It all makes for some interesting chin stroking, which I’m busy doing while on vacation – fishing the Rio Blanco up above Meeker in Colorado. Yes, you may now give me shit for writing that.