(image) I’m a fan of “open.” Anyone who knows me, knows this about me.
But I’m also a fan of “easy.” And of “good design.” So, for the past couple of years, I’ve been an iPhone user, mainly because it was easy, and had better design than any alternative. Also, my company supported the iPhone, even though it was terrible for calendar, contacts, email, you know, pretty much everything that mattered to me.
But because I’m no longer day to day at my company, I’ve been eager to move away from the iPhone, for many reasons, including the extraordinarily awful experience I recently had, chronicled here. And I really like the philosophy of Android. It’s open, it’s hackable, it’s generative in all the right ways.
Family, colleagues, and friends knew this day was coming, I knew it was coming, but here it is: I’ve rented a new place to write, a small, remote house directly on the beach, about 12 miles as the crow flies from my home in Marin county. It’s not a direct 12 miles – that crow would have to fly up about 2500 feet so as to clear the peak of Mt. Tamalpais. And that mountainous impediment is intentional – it takes close to the same time to ride a mountain bike from my home to this office as it does to drive one of several winding routes between here and there. I’m hoping that will spur me to take my commute by bicycle. I won’t be here every day, but I certainly hope to spend a fair bit of time here over the coming months.
I’ve added this new address to my long list of offices for one reason: To complete the book I’ve been talking about for nearly half a decade. That book began as an idea I called “The Conversation Economy,” but grew in both scope and ambition to encompass a much larger idea: an archaeology of the future, as seen through the digital artifacts of the present. Along the way, it’s changed a lot – 18 months ago, its title was “What We Hath Wrought.” Now, I’m thinking it’ll be called “If/Then.” I may yet call it “If/Then…Else” – or, as I wander through this journey, it might end up as something entirely different.
At this moment, I’m not certain. And that’s a bit scary.
In my continuing quest to reflect on books which I have found important to my own work, I give you a work of fiction, first published in mid-2011: Super Sad True Love Story: A Novel, by Gary Shteyngart, an acclaimed writer born in Russia, now living in the US. This is my first read of Shteyngart, known also for his previous works Absurdistan and Russian Debutante’s Handbook, both of which established him as an important new literary voice (Ten Best Books – NYT, Book of the Year – Time, etc. etc….). Of course, I was barely aware of Shteyngart until a friend insisted I read “Super Sad” and I will forever be grateful for the recommendation.
Based in a future that feels to be about thirty years from now (the same timeframe as my pending book), Shteyngart’s story stars one Lenny Abramov, a schlumpy 39-year-old son of Jewish Russian immigrants who lives in New York City. Abramov works at a powerful corporation that sells promises of immortality to “High Net Worth” individuals. But he’s not your typical corporate climber: The book begins in Italy, where Abramov has taken a literary vacation of sorts – he’s left an America he no longer loves to be closer to a world that he does – a dying world of art, literature, and slower living. But Abramov’s duty to his parents and his need for money drive him back to America, where most of the action occurs.
It turns out the future hasn’t been very kind to America. Just about every possible concern one might have about our nation’s decline has played out – the economy is in a death spiral, the Chinese pretty much control our institutions, large corporations control what the Chinese don’t, books and intelligent discourse have disappeared, shallowness and rough sex are glorified, and the Constitution has pretty much been suspended. Oh, and while the book doesn’t exactly put it this way, Facebook and Apple have won – everyone is addicted to their devices, and to the social reflections they project.
Earlier in the week I traveled to the annual Google Zeitgest conference, where I’ve been honored to be a moderator for the past few years. This year I was given the challenge of tacking a 90-minute block on “The World We Dream,” which featured an extraordinary set of speakers. The session included a short interview with two impressive folks: Ron Garan, a NASA astronaut who has spent 180 days in space, and Lisa Randall, a celebrated theoretical physicist and author. I’ve never spent as much time prepping for a 20-minute interview as I did for this – in part because the Higgs Boson is not that easy for the laymen to grok, nor is the concept of floating around in space. If you are so inclined, enjoy:
I’ve been working with my site design partner Blend to try to track down a spammer who has taken my entire site and repurposed it as their own, replete with tons of ads and a clear intent to draft off Searchblog’s quality content (if I do say so myself) and, most likely, its pagerank as well.
The site is “hubadverts.com” and no, I’m not going to link to it. Each of my posts is ripped off as a URL including that domain – if you click on the domain, you get a scammy feeling ecommerce site. But at “hubadverts.com/on-data/” for example, you will see a recent post of mine, scraped in its entirety.
The funny thing about this site it that it scrapes my full text RSS feed, then rebuilds my site. Then it has spammy sites trackback to the rebuilt site, and leave comments there. Oddly, those trackbacks and comments are emailed to me as if I was the WordPress administrator of the site. Of course, the last thing I am going to do is try to log into the back end of the site, because that would give the spammers access to the backend login information of my own site. It’s phishing and blackhat SEO all rolled into one!
Yesterday I participated in OpenCoSF. After weeks of preparation, we really had no idea how it was going to turn out, but to judge from the Twitter buzz, it seems folks had a really good time, and the vibe of open collaboration, rapid iteration, and “run with it” mentality really took over. Thanks to everyone involved. Below is my “Storified” version of the day:
I’m getting really excited about OpenCoSF, which we’ve managed to spin up in record time. It’s truly an example of collective good intent in action. More than 80 wonderful companies are now participating, each opening their doors to the public and presenting their own stories, in situ. On Friday, Oct. 12, more than 1000 folks will be combing San Francisco’s SOMA, Mission, Mid-Market, Embarcadero, and Dogpatch neighborhoods, checking out the special sauce that makes innvative businesses tick. Check out the lineup so far (I only wish we could every single company that applied – next year!). You can register for free here. We’ll be launching the “lineup picker” very soon!
I’m very excited to announce that registration is now open for OpenCoSF, a new kind of event that I’m helping to bring into the world.
Registration is free and open to anyone who’s interested in innovation in the Bay area. You can sign up here. Already about 1,000 people have expressed interest in coming, and I think we’ve got room for another 500 or so, if my math is correct.
So what is OpenCo? Well, it’s one the “seeds” that’s been germinating since I wrote the It’s Hard to Lay Fallow post back in the early summer. A few months before that, I took a mountain bike ride with one of my pals in the business, Magna Global managing partner Brian Monahan. Brian is on the board of sfBIG, a large Bay area marketing and Internet organization. At a recent meeting, the board was tossing around ideas for how to shine a brighter light on the unique culture of innovation here in San Francisco and beyond. The idea of an event came up, and knowing my experience with the Web 2 Summit (now on hiatus) and Federated’s Signal series, Brian asked my advice.
I think I’ve said it before, if you want to attract attention, write about Apple. A rant which had been boiling inside me for some months finally erupted into words last Thursday, and since that post, more than 60,000 people have come to this site, leaving more that 300 comments and sharing the story’s link nearly 3000 times across four or so social networks.
That may be normal for a site like the Huffington Post, but I think it’s a record for Searchblog. Methinks I touched a nerve.
What I found most interesting was the tone of the response – I had anticipated the standard Apple defenders to come out with blades sharpened, calling me a dumb old skool punter or worse. There was some of that, but the vast majority of folks who commented, either on Twitter, Facebook or here on the site, were instead supportive of my point of view, adding their own frustrating stories, as well as helpful suggestions.
Completely through happenstance, I came upon this post I wrote for American Express more than four years ago. I think it still stands up today. I never posted it on Searchblog, and I’d like my writing to be collected here. So call this a lightly edited blast from the archives….