What’s NewCo? These Videos Will Help

The NewCo festival model is counter-intuitive, so we made these videos to help explain what the fuss is all about. I thought I’d share them here. The first one features folks talking about their experience attending festivals, and the second one features host company presentors doing the same. Enjoy! (Oh, and NewCo New York registration is open now, sign up before the best sessions fill – more than a dozen, including TED, NYT, Gimlet, VaynerMedia, and BuzzFeed, are nearly full!)

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The 140 Character Video Is Six Seconds Long

Twitter announced its integration of Vine today, and to put not too fine a point on it, the service is, in essence, a way to create a video tweet. If a text tweet = 140 characters, then a video tweet = 6 seconds. More details over at TNW, but this announcement is quite consistent with my post earlier this week: Portrait of Twitter As A Young Media Company.

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