Amazon is Amazin’ Me

I’m a fan of Amazon, always have been, though my relationship with the brand has, ironically, never been particularly personal. I don’t feel emotional about Amazon, I feel – transactional. This despite the fact that I have probably spent more on the site than the combined college savings accounts for my three kids (Hi Kids!).

This changed today when I got this email:

Holy. Crap. I just got given all those CDs I bought from Amazon, in a format I can use, for free. 1706 songs, to be exact, many of which I probably had forgotten about.

Now THAT is surprise and delight.This is how you leverage your past relationship with your customers to foster massive loyalty.

I read about this move, of course (it’s called AutoRip), and thought “Wow, that’s cool,” but then forgot about it.

This is the *exact opposite* of what I’ve come to expect from the music industry. With those chuckleheads, every time you change formats, you have to buy the music all over again. I have no idea how Amazon got them to play along with this, but I am sure as hell glad they did.

Now, I probably have most of this music already ripped to my iTunes, but I plan to download the whole lot of it anyway, because it’ll be way cleaner, with metadata and the like. So. Cool.

(Oh, but no, I don’t plan on using the Amazon Cloud Player. Yet. But I know that’s where you’re going with all this…)

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

3 thoughts on “Amazon is Amazin’ Me”

    1. I wonder if they even had to ask the companies, with CDs, you OWN the music, I think, as opposed to streaming services. In any case, it’s every CD i ever bought there since 1996. I am hoping the same will happen with Kindle books!

  1. “This is the *exact opposite* of what I’ve come to expect from the music industry. With those chuckleheads, every time you change formats, you have to buy the music all over again. I have no idea how Amazon got them to play along with this, but I am sure as hell glad they did.”

    What’s amazing is that Amazon, despite their dominance, can’t seem to make a profit. I guess after this now we know why.

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