Twitter’s Makin’ Media

Sure, it’s a marketing ploy perfectly in line with one of Twitter’s most important advertising segments – entertainment. But Twitter’s Oscars Index is a well executed piece of media. It reminds me of the various executions FM used to do on top of Twitter, back in the day – ExecTweets with Microsoft, ATT’s Title Tweets and CupBuzz, etc. Worth checking out.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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