Some of you may recall “Behind the Banner,” a visualization of the programmatic adtech ecosystem that I created with The Office for Creative Research and Adobe back in May. It was my attempt at explaining the complexities of a world I’ve spent several years engaged in, but often find confounding. I like to use Behind the Banner in talks I give, and folks always respond positively to it, in particular when I narrate the story as it plays.
I realized yesterday that I didn’t know how many people had actually viewed the thing, and naturally as a creator I was curious. So I pinged my colleague at Adobe, who of course are analytics pros, among many other things. What came back was pretty cool: The visualization has been viewed nearly 50,000 times, with an average time spent of well over 4 minutes per view. That’s more than 200,000 minutes of engagement, or more than one-third of a year! It’s certainly got nothing on the Lumascape, but it’s neat nonetheless.Read More