Google = Google+

Earlier this week I participated in Google's partner conference, entitled Zeitgeist after the company's annual summary of trending topics. Deep readers of this site know I have a particular affection for the original Zeitgeist, first published in 2001. When I stumbled across that link, I realized I had to…

Earlier this week I participated in Google’s partner conference, entitled Zeitgeist after the company’s annual summary of trending topics. Deep readers of this site know I have a particular affection for the original Zeitgeist, first published in 2001. When I stumbled across that link, I realized I had to write The Search.

The conference reminds me of TED, full of presentations and interviews meant to inspire and challenge the audience’s thinking. I participated in a few of the onstage discussions, and was honored to do so.

I’d been noodling a post about the meaning of Google’s brand*, in particular with respect to Google+, for some time, and I’d planned to write it before heading to the conference, if for no other reason than it might provide fodder for conversations with various Google executives and partners. But I ran out of time (I wrote about Facebook instead), and perhaps that’s for the good. While at the conference, I got a chance to talk with a number of sources and round out my thinking.

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Why Data Matters, Another Interesting Signal: Direction Requests

Greg Linden, a friend to the site back when I was writing the first book, is writing more lately, and he's got a great post about Google Maps data that highlights why we've decided to focus on "The Data Frame" for the Web 2 Summit this year. Greg notes…

GMaps Directions.png

Greg Linden, a friend to the site back when I was writing the first book, is writing more lately, and he’s got a great post about Google Maps data that highlights why we’ve decided to focus on “The Data Frame” for the Web 2 Summit this year.

Greg notes that Google has a new signal to which it can pay attention, thanks to Google Maps. And while I’m sure Greg could have figured this out on his own, he didn’t have to, because some Googlers have already published their findings in a paper titled “Hyper-Local, Direction-Based Ranking of Places.”

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Book Review: In The Plex

Last night I had the pleasure of interviewing Steven Levy, and old colleague from Wired, on the subject of his new book: In The Plex: How Google Thinks, Works, and Shapes Our Lives. The venue was the Commonwealth Club in San Francisco, and I think they'll have the audio…

http://rcm.amazon.com/e/cm?t=johnbattelles-20&o=1&p=8&l=as1&asins=1416596585&ref=qf_sp_asin_til&fc1=000000&IS2=1&lt1=_blank&m=amazon&lc1=0000FF&bc1=000000&bg1=FFFFFF&f=ifr

Last night I had the pleasure of interviewing Steven Levy, and old colleague from Wired, on the subject of his new book: In The Plex: How Google Thinks, Works, and Shapes Our Lives. The venue was the Commonwealth Club in San Francisco, and I think they’ll have the audio link up soon.

Steven’s interview was a lot like his book – full of previously untold anecdotes and stories that rounded out pieces of Google’s history that many of us only dreamt of knowing about. When I was reporting my book,The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, I had limited access to folks at Google, and *really* limited access to Larry Page and Sergey Brin. Levy had the opposite, spending more than two years inside the company and seeing any number of things that journalists would have killed to see in years past.

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Google “Head End” Search Results: Ads as Content, Or…Just Ads?

Today I spoke at Sony HQ in front of some Pretty Important Folks, so I wanted to be smart about Sony's offerings lest anything obviously uninformed slip out of my mouth. To prepare I did a bunch of Google searches around Sony and its various products. Many of these…

GoogHeadEndSearchAdEditRatioBattelleMedia.png

Today I spoke at Sony HQ in front of some Pretty Important Folks, so I wanted to be smart about Sony’s offerings lest anything obviously uninformed slip out of my mouth. To prepare I did a bunch of Google searches around Sony and its various products.

Many of these searches are what I call “head end” searches – a lot of folks are searching for the terms I put in, and they are doubly important to Google (and its advertising partners) because they are also very commercial in nature (not in my case, but in general.) Usually folks searching for “Sony Tablets” have some intent to purchase tablets in the near future, or at the very least are somewhere in what’s called the “purchase funnel.”

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+1: Google Figures Out a Way To Leverage Search.

Google today did something smart in social – they offered a human way to do something they had already offered – the ability to indicate your approval of a search result. Previously, you could push a result up or down, but that action was not social in nature. Now…

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Google today did something smart in social – they offered a human way to do something they had already offered – the ability to indicate your approval of a search result. Previously, you could push a result up or down, but that action was not social in nature. Now you can “+1” a search result, so as to indicate the result was good and/or valuable to you. That recommendation is then translated to others in your social graph.

Cool! But I sure wish it integrated with Twitter, at the very least. And man, it’d sure be powerful if it worked with Facebook. Wouldn’t it, now?! But from what I can tell, that will NEVER happen.

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This Is News? JC Penney and Link Farms

As I read this NYT story on JC Penney's black hat link farms, I felt like I was in a way back machine – I mean, five solid pages of copy about … old school low-rent link-spam sites? Really? I dunno, if this is news, the news is getting stale….

nytgoog.pngAs I read this NYT story on JC Penney’s black hat link farms, I felt like I was in a way back machine – I mean, five solid pages of copy about … old school low-rent link-spam sites? Really?

I dunno, if this is news, the news is getting stale. The never-ending battle between Google and link-buying outfits is as old as search itself. The story told in the Times’ piece sheds absolutely no new light on the tale, despite leading with lines like “the digital age’s most mundane act, the Google search, often represents layer upon layer of intrigue.”

I read the piece eagerly, expecting that it would turn up a smoking gun – proof that either someone at JC Penney knowingly paid black-hat search optimizers, or proof that someone at Google knowingly looked the other way as JC Penney, a major Google advertiser, employed these tactics. Either would have been big news.

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Me On Google Change

I did a short bit on Bloomberg (they have some amazing studios in SF on the water, had not been there, good to see my old pal Cory, who is now working there). Here's the video:…

I did a short bit on Bloomberg (they have some amazing studios in SF on the water, had not been there, good to see my old pal Cory, who is now working there). Here’s the video:

http://cdn.gotraffic.net/flash/BloombergMediaPlayer.swf

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Whoa!!! Larry Page To Take Over As Google CEO

This just in…via WSJ: Google Inc. said co-founder Larry Page will replace Eric Schmidt as chief executive, a surprise change atop the Internet giant. Mr. Page will take charge of day-to-day operations as CEO starting April 4. Mr. Schmidt will become executive chairman of the company, focusing externally on…

Screen shot 2011-01-20 at 1.31.03 PM.png

This just in…via WSJ:

Google Inc. said co-founder Larry Page will replace Eric Schmidt as chief executive, a surprise change atop the Internet giant.

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Does Google Favor Its Own Services?

Seems so. I've written about this a lot, so much that I won't bother to link to all the stuff I've posted. It was the basis of a chapter in the book, where I pointed out that (at the time) Google claimed algorithmic innocence, and Yahoo, on the other hand,…

Seems so. I’ve written about this a lot, so much that I won’t bother to link to all the stuff I’ve posted. It was the basis of a chapter in the book, where I pointed out that (at the time) Google claimed algorithmic innocence, and Yahoo, on the other hand, was cheerful in its presumption that Yahoo services were the best answer to certain high value searches (like “mail”).

Now comes this study, from Harvard professors no less, which pretty much states the obvious. Check this graph:

search favorites 1.png

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Make My Baby – Is The Baby Facebook? Updated: No, It’s Myspace…

Over the weekend, as I pondered an eMarketer report estimating Facebook's advertising revenue at $1.86 billion (seems low), I wondered to myself: When will Facebook start to drive the kind of widespread graymarket activity which proved Google's immense worth? Or will it ever? Allow me to explain. Back in…

make my maby.png

Over the weekend, as I pondered an eMarketer report estimating Facebook’s advertising revenue at $1.86 billion (seems low), I wondered to myself: When will Facebook start to drive the kind of widespread graymarket activity which proved Google’s immense worth? Or will it ever?

Allow me to explain. Back in the days when Google and its rival Overture were on the rise (this would be pre-IPO for Google, so around 2002-3), an army of small time arbitragers were gathering, leveraging Adwords (and in 2003, Adsense) to make money in any number of ways. But the basics were pretty easy to grok: Say you could purchase a click on Adwords for the term “cute kitty” for fifty cents. And say further that when someone clicked on your Adword, they’d show up at a third-party site, and 10 percent of the time, they’d follow instructions to fill out a mortgage application. And say that further, you could sell that filled-out application to a lender for $15.

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