Facebook Is Now Making Its Own Weather

(image) The past month or so has seen the rise and fall of an interesting Internet tempest – the kind of story that gets widely picked up, then quickly amplified into storms of anger, then eventually dies down as the folks who care enough to dig into the facts figure out that the truth is somewhere outside the lines of the original headline-grabbing story.

The topic this time around centers on Facebook’s native ad unit called “Sponsored Stories,” and allegations that the company is gaming its “Edgerank” algorithm such that folks once accustomed to free promotion of their work on Facebook must now pay for that distribution.

Edgerank determines the posts you see in your Facebook newsfeed, and many sites noticed that sometime early this Fall, their traffic from Facebook shrank dramatically. Others claimed traffic had been declining since the Spring, but it wasn’t until this Fall that the story gained significant traction.

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Help Me Stop HubAdverts Dot Com!

I’ve been working with my site design partner Blend to try to track down a spammer who has taken my entire site and repurposed it as their own, replete with tons of ads and a clear intent to draft off Searchblog’s quality content (if I do say so myself) and, most likely, its pagerank as well.

The site is “hubadverts.com” and no, I’m not going to link to it. Each of my posts is ripped off as a URL including that domain – if you click on the domain, you get a scammy feeling ecommerce site. But at “hubadverts.com/on-data/” for example, you will see a recent post of mine, scraped in its entirety.

The funny thing about this site it that it scrapes my full text RSS feed, then rebuilds my site. Then it has spammy sites trackback to the rebuilt site, and leave comments there. Oddly, those trackbacks and comments are emailed to me as if I was the WordPress administrator of the site. Of course, the last thing I am going to do is try to log into the back end of the site, because that would give the spammers access to the backend login information of my own site. It’s phishing and blackhat SEO all rolled into one!

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