Part of the research I am doing for the book involves trying to get my head around the concept of “Big Data,” given the premise that we are in a fundamental shift to a digitally driven society. Big data, as you all know, is super hot – Facebook derives its value because of all that big data it has on you and me, Google is probably the original consumer-facing big data company (though Amazon might take issue with that), Microsoft is betting the farm on data in the cloud, Splunk just had a hot IPO because it’s a Big Data play, and so on.
But I’m starting to wonder if Big Data is the right metaphor for all of us as we continue this journey toward a digitally enhanced future. It feels so – impersonal – Big Data is something that is done to us or without regard for us as individuals. We need a metaphor that is more about the person, and less about the machine. At the very least, it should start with us, no?
Elsewhere I’ve written about the intersection of data and the platform for that data – expect a lot more from me on this subject in the future. But in short, I am unconvinced that the current architecture we’ve adopted is ideal – where all “our” data, along with the data created by that data’s co-mingling with other data – lives in “cloud” platforms controlled by large corporations whose terms and values we may or may not agree with (or even pay attention to, though some interesting folks are starting to). And the grammar and vocabulary now seeping into our culture is equally mundane and bereft of the subject’s true potential – the creation, sharing and intermingling of data is perhaps the most important development of our generation, in terms of potential good it can create in the world.
Courtesy Mt Tam this morning. Sorry if it takes a bit to load, this is my first video post. If anyone knows how to make it just play natively, I’d love the tip. I tried it from mobile posting on my phone and it posted sideways….
The headlines about Facebook’s IPO – along with questions about its business model – are now officially cringeworthy. It’s an ongoing, rolling study in how society digests important news about our industry, and it’s far from played out. But we seem at an interesting tipping point in perception, and now seemed a good time to weigh in with a few words on the subject.
Last night on a whim I asked folks on Twitter if they had a home phone – you know, a “hard line” – the k ind of communications device that used to be ubiquitous, but seem increasingly an anachronism these days. The response was overwhelming – only three or four of about 35 responses, about ten percent, said they did, and most of those had them due to bad cel reception or because it makes people feel safe in case of an emergency (the “911 effect”).
The reason I conducted my unscientific poll on the home phone came down to my own experience – my home phone (yes, I have one) rings quite rarely, and when it does, it’s almost always a telemarketer, despite the fact that we’re on the “do not call list.” All of our friends and family know if they want to get in touch, they need to call our cels. Of course, our cels don’t work very well in the hills of Marin County, California, which creates a rather asynchronous sense of community, but more on that in a bit.
I set about writing this post not to bury the home phone, but to celebrate it. The home phone is relatively cheap, incredibly reliable, and – if you buy the right phone – will work for years without replacement. Oh, and far as I can tell, a home phone won’t give you brain cancer.
Last December I posted on “The Internet Big Five,” noting their relative strengths and the market cap of each. Since that time, the Five have only gotten stronger, adding a cumulative $272 billion in market cap (much of that is Apple, but Amazon and Facebook – assuming the offering does as expected on Friday – have also increased quite a bit). All in all, nearly 30% increase in value for these five companies – sort of makes me wish I was an investor, rather than a writer and entrepreneur.
I’ll also check the number of engaged users for each platform, to see if there are any significant shifts, though I don’t recall seeing any in the news recently (save Facebook crossing 900 million users). It is interesting to note that Facebook, should it hold its supposed valuation, will be more highly valued than Amazon.
A reminder as to why I’ve made a point of watching the Big Five, from my original and secondary posts: