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I hope to write something more thoughtful soon, but this piece from CNBC prompted me to at least jot down a placeholder: Apple is clearly coming for the ads business, and it’s starting exactly where Facebook did ten years ago: The app download marketplace.

First, the news – not that it’s that new given many smarter observers have noticed Apple’s recent pivot to advertising. From CNBC: Apple plans to sell ads in new spots in the App Store by year-end.