In an odd coincidence, late last night I happened to share a glass of wine with a correspondent for the Economist who is soon to be reporting from Shanghai. Of course this story came up, and an interesting discussion ensued about the balance one must strike to cover business in a country like China. Essentially, it’s the same balance any Internet company must strike as it attempts to do business there: Try to enable conversation, while at the same time regulating that conversation to comply with the wishes of a mercurial regime.Read More
To prepare, I’ve been reading a fair number of books, including Larry Lessig’s Republic Lost, which I reviewed last month, and The Future of the Internet–And How to Stop It by Jonathan Zittrain, which I reviewed last year.
Wikileaks And the Age of Transparency by Micah Sifry is the latest policy-related book to light up my Kindle. I finished it four weeks ago, but travel and conferences have gotten in the way of my writing it up here. But given I’ve already moved on to Lessig’s updated Code: And Other Laws of Cyberspace, Version 2.0 (highly recommended), and am about to dive into McKinnon’s new book Consent of the Networked: The Worldwide Struggle For Internet Freedom, I figured I better get something up, and quick. I’m way behind on my writing about my reading, so to speak.Read More
The theme, a portion of which is the title of this post, is “The Yin and Yang of Audience, Platforms and the Independent Web.” I do get a few eyes a-rollin’ when I frame conference themes, but hey, I can only do what I know how to do. I actually think pretty hard about this stuff, and like to take the time to outline the ideas behind the program.
So here goes. As readers know, I’ve been thinking out loud a lot about the future of the Internet, and whether the rise of “walled gardens” like Facebook and Apple’s iOS (what I call AppWorld) are ultimately the future the web. My short answer is yes….and. By that I mean that the Internet, which began as an open, gatekeeper-free platform where anyone could hang a shingle, will ultimately interconnect with these walled gardens – there’s just too much value in what I call the “ecosystem approach” for the opposite to occur. I framed two major forces driving the Internet today: The independent web (sites unaffiliated with major platforms like Google or Facebook), and the dependent web (major platforms which create a valuable “logged in” experience that changes “depending” on who you are.).Read More
It’s interesting to see the topics in the white paper come to life, including chestnuts like “Conversation Over Dictation,” “Platform Over Distribution,” “Engagement Over Consumption,” and “Iteration and Speed Over Perfection and Deliberation.”
But over the two years or so, LinkedIn has quietly built itself into a significant media business. It’s added a newsfeed, status updates, and “top stories today” features. Late last month, it added “following” as well. And I’ve begun to notice the LinkedIn share button popping up all over the web – it isn’t quite the attention engine that Twitter has become, but its power is rising. (Yep, I’ve got one on this site too).
All those media bells and whistles combine to create a robust advertising business, complete with a Facebook-like self service platform driven by your social graph. That business has been scaling right along with its core recruitment and jobs posting revenue, accounting for about a third of the company’s topline. Given that LinkedIn added more members last year than in the prior 6 – about 60 million, for a global total of 150 million, I predict it won’t be long before LinkedIn becomes a “must buy” for any marketer who targets professionals. And that’s a lot of marketers.Read More
Perhaps unfairly (I’m pretty sure Fischer is not in charge of data policy), I followed up my question with another: If we own our own data, can we therefore take it out of Facebook and give it to, say, Google, so Google can use it to personalize our search results?
Fischer pondered that question, realized its implications, and backtracked. He wasn’t sure about that, and it turns out, it’s more complicated to answer that question – as recent stories about European data requests have revealed.*Read More
I’ve known Adam for some time, since his days at Fox Interactive Media, where he built Fox’s advertising platform (initially as a product out of MySpace). He joined Twitter a year and a half ago, and since then, has overseen the development of its “promoted” suite of products. Just recently, Twitter has expanded its roll out of what CEO Dick Costolo calls its “atomic unit” of advertising, the Promoted Tweet, to its mobile base, a significant move mirrored by Facebook at nearly the same time. It’s also opened up a self-service portal to its ad machine, a crucial move that drove early adoption of search and Facebook advertising.
When you are in charge of revenue for a company valued at $8 billion, the heat is on – the estimated $140 million or so Twitter pulled in last year ain’t gonna cut it. The company needs to scale its advertising platform to Google and Facebook levels, in terms of efficiency, response, and return on marketing investment. That’s no easy feat. In fact, it’s only been done a few times – by Facebook, Google, and arguably Overture (before Yahoo’s purchase and subsequent deal with Microsoft).Read More
Has it abandoned its principles of supporting the open web, data liberation, and doing no evil? Is Google turning into … another walled garden?
Well, those are questions I’ve been pondering for a while now, and I think I have an answer, or at least, some reasonable speculation as to an answer.Read More