CM Summit White Paper from 2007

I am in the midst of writing a post on the history of FM (update – here it is), and I thought it’d be fun to post the PDF linked to below. It’s a summary of musings from Searchblog circa 2006-7 on the topic of conversational media, which is much in the news again, thanks to Facebook. We created the document as an¬†addendum to our first ever CM Summit conference, as a way of describing why we were launching the conference. (BTW, the Summit returns to San Francisco next week as Signal SF, check it out.)

It’s interesting to see the topics in the white paper come to life, including chestnuts like “Conversation Over Dictation,” “Platform Over Distribution,” “Engagement Over Consumption,” and “Iteration and Speed Over Perfection and Deliberation.”

Enjoy.

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Brands as Publishers

This week Ad Age published All Brands Are Publishers, Learn How to Be a Good One,¬†by yours truly. In it I summarize six or so years of work I’ve done outlining terms like “conversational media,” which I first outlined on this site, “brands as publishers,” also written about first in these pages and at FM’s home, and of course the Independent Web (again, here).

But I hadn’t really pulled all of it together in short form, till now. So give the piece a read, if you’re so inclined. It’s written for the print version, so there are no links. (Old school!). From it:

It’s illuminating to remember that five years ago, Twitter was three months old, and Facebook had just opened to non-students. Neither company had a business model. Oh, and Digg was considered the pre-eminent social news service.

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