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On The State of Google’s Advertising Business: Neal Mohan at Signal SF

By - February 29, 2012

If you’ve been reading Searchblog, you know I’ve been writing quite a bit about Google, privacy, and the advertising business. All of those topics are going to be coming together in my interview with Neal Mohan, VP Product at Google, on the Signal SF stage next month.

Neal oversees display and mobile advertising for Google, and works directly with the company’s entire advertising stack, a formidable lineup of products that include the Doubleclick ad server and exchange businesses, AdSense, the Invite Media demand side platform, the pending AdMeld supply side platform, AdMob, and much more. Given the tempests over Google’s integration of its privacy policies, the integration of Google+ into Google search, and Google’s circumvention of Apple’s Safari browser, it’s bound to be quite a conversation.

Register for Signal:SF here (we’re closing in on a sell out), and please leave any questions or comments you might have for Neal below. I’ll be listening and integrating your input. Also, below are a few more links for you to peruse on the topic of Google and its advertising business (as well as that of its main competitor now, Facebook).

Risk and Riches in User Data for Facebook (NYT)

Google: Calling Our Ad System Closed is ‘Ridiculous’ (Digiday)

Search Still Drives Google, but Display Ads a $5 Billion Business (AdAge)

New Display Ad Push Adds to Bag of Tricks (WSJ)

Study Finds News Sites Fail to Aim Ads at Users (NYT)

Google to Pass Facebook in Display Ads in 2013: eMarketer (eWeek)

‘Do Not Track’ won’t halt data flow (Boston Globe)

Google On Defensive Yet Again In Snafu Over Ad-Tracking In Safari Browsers (paidContent)

Google sugarcoated privacy policy changes to mislead users, group charges (ZDnet)

A Sad State of Internet Affairs (Searchblog)

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One thought on “On The State of Google’s Advertising Business: Neal Mohan at Signal SF

  1. [...] week I wrote a post about Neal Mohan, who will be joining us for this months Signal conference in San Francisco. Today I’m [...]