Spanning SF and Oakland: The First Ever NewCo Bay Bridge Festival Lineup Is Out!

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While NewCo has been celebrating unique San Francisco companies for three years, 2015 is the first year we’ve produced our hometown festival with a fully staffed and funded team. And it shows: We’re adding Oakland as a companion city to San Francisco this year, and more than 200 companies will be opening their doors for a four-day festival this October 5th through 8th – by far the largest festival we’ve ever produced.

In case you’ve missed our other posts about NewCo festivals, NewCo is a unique, city-based event that turns traditional business conferences inside out. Instead of sitting in a stuffy hotel ballroom and hearing an endless queue of startup CEOs pitching from the stage, NewCo attendees get out into the modern working city, and get inside the headquarters of the city’s most interesting and inspiration companies, hearing from the founders and senior teams in their native environment. Just as Airbnb (an SF NewCo) creates more intimate and distributed travel experiences by taking people out of sterile hotels and into the homes of hosts around the world, NewCo enables its festival goers to experience the “homes” of startups and established companies from a wide array of industries. Each NewCo company is hand selected for its unique mission and the positive change it is creating in its chosen market.

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My 2014 NewCo SF Schedule: Hard Choices

NewCoAward
The NewCo award, given to host companies who join the NewCo festival this year.

As I did last year, I picked my NewCo San Francisco schedule early, so I could prepare in advance of the festival this September 10-12. There are nearly 130 extraordinary companies to choose from, so it’s not easy to decide where to spend your time. But decide we must. Here are my choices for this year’s SF festival (there are festivals in Amsterdam, New York, Silicon Valley, LA, Detroit, Boulder, London, and Istanbul so far).

Haven’t heard of NewCo? Learn all about it here. In short, we pick extraordinary companies that are mission-driven and changing the face of our city and our society, and they open their doors to the public for a one hour session on a topic of their choice. It’s free, but if you want to insure that you get into the companies you care about, you can pay a small fee to jump to the head of the line right now. Some companies are already full, others are almost full. When we open General Admission, which is free, they’ll all fill up quickly. So it’s worth $90 to get in where you want to go. Here are the ones I plan to visit:

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Note to Interwebs: Pinterest Can’t Be, And Won’t Be, Only About Images.

pinterstPinterest is an interesting service – built entirely on the curation and sharing of images, and valued at billions of dollars. But when it comes time to lean into a business model, every service has to find and leverage its core DNA – and for Pinterest, it’s clear it can’t be images. That bus left a while ago (and Facebook was driving it, with Instagram riding shotgun and Snapchat….oh, never mind).

Anyway, two bits of news today that I think help us understand where Pinterest is going. First, Pinterest’s announcement that it’s getting into recipe search. And second, news that Pinterest is experimenting with GIFs.

To me, the conclusion is this: Pinterest is about collecting, curating, and sharing media objects, regardless of what they are. They can be images, which is how Pinterest got to its first jaw-dropping valuation. Or they can be….anything. Recipes? Sure. GIFs? Uh-huh. Web pages? Why not? Videos? Sure! Ummmm…files? Well, yeah, of course.

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The Full First Day of CM Summit, In One Place

Thanks to our sponsor Google, we got the full first day of last week’s CM Summit, featuring Fred Wilson fresh from the Tumblr deal, Pinterest CEO Ben Silbermann, and about 20 speakers in between for your viewing pleasure. Enjoy!

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On Thneeds and the “Death of Display”

It’s all over the news these days: Display advertising is dead. Or put more accurately, the world of “boxes and rectangles” is dead. No one pays attention to banner ads, the reasoning goes, and the model never really worked in the first place (except for direct response). Brand marketers are demanding more for their money, and “standard display” is simply not delivering. After nearly 20 years*, it’s time to bury the banner, and move on to….

…well, to something else. Mostly, if you believe the valuations these days, to big platforms that have their own proprietary ad systems.

All over the industry, you’ll find celebration of new advertising-driven platforms that have eschewed the “boxes and rectangles” model. Twitter makes money off its native “promoted” suite of marketing tools. Tumblr just this week rolled out a similar offering. Pinterest recently hired Facebook’s original monetization wizard to create its own advertising model, separate from standard display. And of course there’s Facebook, which has gone so far as to call its new products “Featured Stories” (as opposed to “Ads” – which is what they are.) Lastly, we mustn’t forget the grandaddy of native advertising platforms, Google, whose search ads redefined the playing field more than a decade ago (although AdSense, it must be said, is very much in the “standard display” business).

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