Around The Kitchen Table, a Better Way To Finance “Secondaries” Is Born

FCCapitalNearly a decade ago I was two years into starting a new company, one that was growing quickly, but at the same time struggling with all the classic problems of a startup. We needed to raise more capital, we needed to hire more of the right people, and we needed to retain and motivate the people we already had brought onboard.

But more than anything, I was personally struggling with whether I could keep up the pace. This was my fourth startup, and I’d been at if for nearly 20 years. At that point in my career, I had serious questions about whether it was worth the time and energy, given that the pay was low (gotta keep burn down) and the hours were insane. I had three young children, all in expensive schools, and a mortgage to worry about. I wasn’t making enough to cover our monthly nut, and I wasn’t certain that the upside of any startup – even one I believed in with all my heart – was worth potentially failing my obligations to my family. After all, I was reasonably established, and I could always go get a higher-paying, more stable job.

So one morning at my kitchen table, I poured out my concerns and dreams to a close friend, Chris Albinson, who just happened to be a venture capitalist. I explained my dilemma – my responsibilities as a father and husband were in direct conflict with my career as a startup founder. I remember Chris asking what I’d need to keep my focus on my startup. At that moment, the reality was, I needed cash. I needed to be able to look my wife in the eye and say “Don’t worry, if this doesn’t work out, we’ll have enough to cover living expenses while I look for another job.”

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My 2014 NewCo SF Schedule: Hard Choices

NewCoAward
The NewCo award, given to host companies who join the NewCo festival this year.

As I did last year, I picked my NewCo San Francisco schedule early, so I could prepare in advance of the festival this September 10-12. There are nearly 130 extraordinary companies to choose from, so it’s not easy to decide where to spend your time. But decide we must. Here are my choices for this year’s SF festival (there are festivals in Amsterdam, New York, Silicon Valley, LA, Detroit, Boulder, London, and Istanbul so far).

Haven’t heard of NewCo? Learn all about it here. In short, we pick extraordinary companies that are mission-driven and changing the face of our city and our society, and they open their doors to the public for a one hour session on a topic of their choice. It’s free, but if you want to insure that you get into the companies you care about, you can pay a small fee to jump to the head of the line right now. Some companies are already full, others are almost full. When we open General Admission, which is free, they’ll all fill up quickly. So it’s worth $90 to get in where you want to go. Here are the ones I plan to visit:

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