Building A New Map And I Need Your Help: What Are The Key Categories of Data In Today’s Network Economy?

Many of you probably remember the "Points of Control" Web 2 Summit Map from last year, it was very well received. Hundreds of thousands of folks came to check it out, and the average engagement time was north of six minutes per visitor. It was a really fun way…

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Many of you probably remember the “Points of Control” Web 2 Summit Map from last year, it was very well received. Hundreds of thousands of folks came to check it out, and the average engagement time was north of six minutes per visitor. It was a really fun way to make the conference theme come to life, and given the work that went into its creation, we thought it’d be a shame to retire it simply because Web 2 has moved on to a new theme.

As I posted last week, this year’s theme is “The Data Frame.” From my updated verbiage describing the theme:

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Announcing Web 2 Summit 2011: The Data Frame

If you've been reading my musings these past few months, you may have noticed an increasing fascination with data. Who owns it (the creator, the service, both? Who has access to it – ISPs? Device makers? Marketers? The government? And how are we as an industry leveraging data to…

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If you’ve been reading my musings these past few months, you may have noticed an increasing fascination with data. Who owns it (the creator, the service, both? Who has access to it – ISPs? Device makers? Marketers? The government? And how are we as an industry leveraging data to create entirely new classes of services?

Well, expect a lot more musing here, because (finally!) we’re ready to announce the theme for the Web 2 Summit, 2011, and it’s this: The Data Frame. From my overview, just posted on the site:

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Preliminary Agenda Is Live For CM Summit, Sign Up Now, It Always Sells Out…

Federated Media is proud to present the sixth annual Conversational Marketing Summit, June 6-7 at the fabulous Hudson Theater in the Millennium Broadway Hotel in Times Square. The preliminary agenda is now up, more is coming, but you can get a pretty good sense of the lineup – it's…

hudson theater_image.jpg Federated Media is proud to present the sixth annual Conversational Marketing Summit, June 6-7 at the fabulous Hudson Theater in the Millennium Broadway Hotel in Times Square. The preliminary agenda is now up, more is coming, but you can get a pretty good sense of the lineup – it’s amazing.
This year’s CM Summit will bridge the conversations of FM’s regional Signal conferences on one stage, bringing together the topics of content marketing, location services, mobile, data, and the real-time web onto one stage.

See our initial agenda, now live on the site.

The rise of digital platforms present massive opportunities, but one significant challenge: finding the signal in an increasingly noisy ecosystem of sites, apps, and services. Audiences fragmented between usage on Facebook and Twitter are constantly faced with new services like Groupon, Foursquare, Color, and SimpleGeo. How can we, as marketers, help our customers find the signal that’s right for them? CM Summit we will dive into a day and half of rapid-fire case studies, insightful one-on-one conversations, and dynamic High Order Bits that will help brands, agencies, and marketers better understand consumer trends, experiences and industry signals.  

Join the conversation! This event always sells out.
REGISTER TODAY and get your early-bird pricing, available only until this Friday, April 22. Special thanks to our event sponsors: RIM, AT&T, Google, cms2011-register-now.jpgQuantcast, Demand Media, Facebook, Outbrain, Pandora, R2integrated, Slideshare, Yahoo!, AOL, Mobile Roadie, Spiceworks, Ustream; and our partners: IAB, Mashable, SMAC, and paidContent.
We look forward to seeing you this June 6-7 in New York!
Please visit our site for hotel booking details, a full list of speakers, and more event details.

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Join Us For the Sixth Annual CM Summit in New York During Internet Week

We're very excited to announce the theme and initial speaker lineup for our 6th annual Conversational Marketing Summit. The Summit will take place June 6-7th in New York City, at the Hudson Theater and Millennium Broadway Hotel. Our theme is Finding the Signal. Speakers at our annual anchor event…


We’re very excited to announce the theme and initial speaker lineup for our 6th annual Conversational Marketing Summit. The Summit will take place June 6-7th in New York City, at the Hudson Theater and Millennium Broadway Hotel.
Our theme is Finding the Signal. Speakers at our annual anchor event include Laura Desmond, CEO of Starcom MediaVest, Tim Westergren, Founder of Pandora, David Karp, Founder of Tumblr, Antonio Lucio, CMO of Visa, and Judy McGrath, Chair and CEO of MTV Networks. And that’s just for starters…see the full (and growing) list here.
We’ve taken our theme in the spirit of our regional Signal event series. Each Signal focuses on a key new area of digital marketing: Location, Real Time, Content, and Social. Finding the signal in an increasingly noisy eco-system of sites, mobile apps and services is increasingly difficult. At the CM Summit, we’ll cut through the clutter and offer up the very best and brightest for two robust days of case studies, insightful one-on-one conversations and compelling introductions of new products, start-ups and services.
Please join leading agencies, marketers, platforms and entrepreneurs in our industry’s most rigorous and thought-provoking annual gathering, the Conversational Marketing Summit.
Early-bird registration is open until April 22. Don’t wait, this event always sells out.
I look forward to seeing you in New York in June.
A very special thanks to our sponsor partners who make all this rich conversation and exploration possible: RIM, Google, Quantcast, Demand Media, Pandora, R2integrated, Slideshare,Yahoo, AOL, Mobile Roadie, Spiceworks and Ustream.

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Guy’s Enchantment

I'm a Guy Kawasaki fan, so this isn't really a "review" as much as an appreciation for his new book Enchantment. I read it over this weekend, it's the kind of book you could skim in an hour, or spend a lot of time with. I fell somewhere in…

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I’m a Guy Kawasaki fan, so this isn’t really a “review” as much as an appreciation for his new book Enchantment. I read it over this weekend, it’s the kind of book you could skim in an hour, or spend a lot of time with. I fell somewhere in the middle, stopping every so often to consider his advice and apply it to situations I find myself in all the time. (Disclosure: Guy works with my company FM in various ways, but I’m writing this mainly because Guy, in his enchanting way, asked me to blog my thoughts here.)

Enchantment is, in essence, a book of simple advice for succeeding in business, and I found myself agreeing with most of it. Guy is a folksy writer and he loves simple anecdotes, the book is full of them. I rolled my eyes when he encouraged us to “make a checklist,” or to smile when meeting someone, and smile with integrity at that. But he’s right, and I realized that every time I see Guy, or see pictures of him, he’s got the real deal smile working, and it really does work to put whoever he’s meeting into an open frame of mind.

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Recent Signals

I've fallen down in my promise to RSS readers out there (all 250K+ of you). I told you I'd post summaries of my Signal work each week, and it's been more like each month. Well, here's an attempt to rectify my failure, below, the past seven Signals. I'll try…

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I’ve fallen down in my promise to RSS readers out there (all 250K+ of you). I told you I’d post summaries of my Signal work each week, and it’s been more like each month. Well, here’s an attempt to rectify my failure, below, the past seven Signals. I’ll try to do this more often.

Monday Signal: The Moral Corporation?

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Intel’s Visual Life Contest

I've agreed to be a judge in Intel's Visual Life contest, the details of which can be found here. Intel has been a partner and supporter of both my work as well as Federated's for as long as I can remember, and I was honored to join my former…

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I’ve agreed to be a judge in Intel’s Visual Life contest, the details of which can be found here. Intel has been a partner and supporter of both my work as well as Federated’s for as long as I can remember, and I was honored to join my former partner Chas Edwards, among many others, as a judge of the content.

The contest invites folks to upload visuals of their life – either photos or videos – and will have HP prizes in multiple countries for four different categories. I’m looking forward to reviewing them all. The full rules can be found here. I’m a bit late to the game, entries are due in just a few days, so get on it!

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Signal Austin Conversation: Matt Mullenweg

I posted earlier about my conversation with Matt, from that post: When WordPress.com was split off into the for-profit company, many were concerned it would quickly become clogged with ads, but Mullenweg and his partners have been extremely careful in how they've introduced marketing into the community. Experiments include FoodPress,…

I posted earlier about my conversation with Matt, from that post:

When WordPress.com was split off into the for-profit company, many were concerned it would quickly become clogged with ads, but Mullenweg and his partners have been extremely careful in how they’ve introduced marketing into the community. Experiments include FoodPress, EcoPressed, and others in partnership with my company, Federated Media, as well as one-off sponsorships with Microsoft around IE9, and some clever use of Google’s AdWords and other ad networks. Clearly media is a business WordPress will get into more, especially with the traffic and uniques it attracts (see chart at bottom).

Instead of advertising, so far WordPress has focused on tools – including a “freemium” model for key plug ins such as backup, polling, and spam protection. But as the platform has grown, it has taken a considerable amount of investment capital, and those investors will at some point demand a significant return. Furthermore, WordPress has earned the dubious honor of being large enough to become a target for hackers with less than honorable intentions (not to mention ongoing battles with black hat spammers).


Below is the conversation I had with Matt at Signal Austin.



http://c.brightcove.com/services/viewer/federated_f9?isVid=1

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Signal Austin Conversation: Marissa Mayer

Google announced deals and checkin incentives last week in Austin, I was the first to speak to Marissa live on stage. Here's the interview:…

Google announced deals and checkin incentives last week in Austin, I was the first to speak to Marissa live on stage. Here’s the interview:

http://c.brightcove.com/services/viewer/federated_f9?isVid=1

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The Signal Austin Livestream

I'm a bit late posting this, but the rest of the day is great, so here you go! Video clips at Ustream Enjoy!…

I’m a bit late posting this, but the rest of the day is great, so here you go!

http://www.ustream.tv/flash/viewer.swf
Video clips at Ustream

Enjoy!

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