Category: Site Related

The Web 2 Summit Data Layer Is Live

Earlier this year I posted about an idea we've come up with to create a new "data layer" on top of last year's popular "Points of Control" map. We created this map to visualize the theme of the Web 2 Summit conference, which is coming up again in a…

http://map.web2summit.com/embed.html

Earlier this year I posted about an idea we’ve come up with to create a new “data layer” on top of last year’s popular “Points of Control” map. We created this map to visualize the theme of the Web 2 Summit conference, which is coming up again in a few weeks.

As you can see from the map, we’ve visualized eight key Internet players as cities, with each of the buildings representing storehouses of key data types. Cities are scaled by the size and engagement of their audiences, with data driven by our partner Nielsen and also company-reported sources. A detailed legend is here.

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On Location, Brand, and Enterprise

From time to time I have the honor of contributing to a content series underwritten by one of FM's marketing partners. It's been a while since I've done it, but I was pleased to be asked by HP to contribute to their Input Output site. I wrote on the impact…

HP IO.pngFrom time to time I have the honor of contributing to a content series underwritten by one of FM’s marketing partners. It’s been a while since I’ve done it, but I was pleased to be asked by HP to contribute to their Input Output site. I wrote on the impact of location – you know I’ve been on about this topic for nearly two years now. Here’s my piece. From it:

Given the public face of location services as seemingly lightweight consumer applications, it’s easy to dismiss their usefulness to business, in particular large enterprises. Don’t make that mistake. …

Location isn’t just about offering a deal when a customer is near a retail outlet. It’s about understanding the tapestry of data that customers create over time, as they move through space, ask questions of their environment, and engage in any number of ways with your stores, your channel, and your competitors. Thanks to those smartphones in their pockets, your customers are telling you what they want – explicitly and implicitly – and what they expect from you as a brand. Fail to listen (and respond) at your own peril.

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The 2011 Web 2 Summit Program Is Live; My Highlights

August is a month of vacation, of beaches, reading, and leisure….unless you happen to work with me creating the program for the eighth annual Web 2 Summit this October. Each year, my "summer vacation" turns into a "working vacation" as my team and I spend hours massaging more than…

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August is a month of vacation, of beaches, reading, and leisure….unless you happen to work with me creating the program for the eighth annual Web 2 Summit this October. Each year, my “summer vacation” turns into a “working vacation” as my team and I spend hours massaging more than 50 speakers into a tightly choreographed program running over what always turns out to be an extraordinary three days. I must be a masochist. Because I always love how it turns out.

This year, as I wrote earlier, our theme is “The Data Frame.” And this year’s program hews more tightly to our theme than any before it. Just about every speaker will be presenting on some aspect of how data changes the game in our industry. From policy to tech, art to retail, we’ve got one of the most varied lineups ever. You can see it here, but remember, these are extremely volatile times. In other words, the lineup might change a bit in the next six weeks. I’m just glad I didn’t ask Carol Bartz to come back, but then again, that would have been fun, no?

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Comments: Off

I know I've been a bit quiet here on Searchblog of late, and I've promised that will change shortly, as I ramp up on the new book. But one faction of Searchblog has not been quiet: the comment spammers. So I am turning comments off for a while, in the…

I know I’ve been a bit quiet here on Searchblog of late, and I’ve promised that will change shortly, as I ramp up on the new book. But one faction of Searchblog has not been quiet: the comment spammers. So I am turning comments off for a while, in the hopes it will make the spammers go elsewhere for a bit. I’ll be redesigning the site over the summer, moving it from this antiquated (and pretty much abandoned) Moveable Type codebase to WordPress, and doing a number of other key upgrades. I’ll turn comments on again soon, but for a while, things will be quiet here. Sorry about that, but that’s the Internet, it takes advantage of weaknesses. And right now, Moveable Type’s spam blocking is terrible.

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Wanted: Write Hand

I'm looking for someone with whom to work on my next book project, What We Hath Wrought. The person I'm looking for is probably impossible to find, but I'm going to try anyway. Why impossible? Because I haven't met someone like the person I'm imagining, at least not in the…

GeorgeHarding.jpegI’m looking for someone with whom to work on my next book project, What We Hath Wrought. The person I’m looking for is probably impossible to find, but I’m going to try anyway. Why impossible? Because I haven’t met someone like the person I’m imagining, at least not in the right context.

Back when I needed a partner to help me get FM off the ground, I wrote a post looking for an office manager/person friday. I spoke of how I needed someone just like Stacey, who now runs conferences for FM. Out of the blue nowhere I found Jennifer, who is now our Chief of Staff. I never thought I’d find someone like her, but the web found a way. It’s my hope lightening might strike twice.

The person I’m looking for loves the practice of writing. He or she loves complicated but fascinating topics, loves to figure out how to understand them, and loves explaining those topics with words. This is a core skill, and whoever I work with has to have it. Not because I intend to co-write the book with this person (I don’t), but because having this skill means you’ve cleared a hurdle to working with me on this project. In other words, non writers need not apply.

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What We Hath Wrought: The Book

(Image: Samuel Morse, source Wikipedia) Sometime today the following blurb was sent to the book publishing trade press: Author of The Search, co-founder of Wired, founder of Federated Media, Inc., and Executive Producer of the Web 2.0 Summit, John Battelle’s WHAT WE HATH WROUGHT will give us a forecast of…

(Image: Samuel Morse, source Wikipedia) File:SamuelMorse.jpeg

Sometime today the following blurb was sent to the book publishing trade press:

Author of The Search, co-founder of Wired, founder of Federated Media, Inc., and Executive Producer of the Web 2.0 Summit, John Battelle’s WHAT WE HATH WROUGHT will give us a forecast of the interconnected world in 2040, then work backwards to explain how the personal, economic, political, and technological strands of this human narrative have evolved from the pivotal moment in which we find ourselves now. Based on thorough analysis and hundreds of interviews with political, technological, and cultural leaders, as well as a deep understanding of this story’s colorful history, Battelle will work with Dominick Anfuso and Hilary Redmon at Free Press (World) and Esther Newberg at ICM to bring this visionary tale to life. The book is scheduled to arrive in early 2013.

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Facebook’s Carolyn Everson: “We’re one percent done on our ad products.”

When Facebook announced it had convinced Carolyn Everson to leave Microsoft to head sales at the pre-IPO social networking giant, a few eyebrows lifted: Everson had only been at Microsoft for nine months, and was recruited there by CEO Steve Ballmer after he watched her work to integrate an…

carolyn-everson-o.jpg

When Facebook announced it had convinced Carolyn Everson to leave Microsoft to head sales at the pre-IPO social networking giant, a few eyebrows lifted: Everson had only been at Microsoft for nine months, and was recruited there by CEO Steve Ballmer after he watched her work to integrate an important deal between Microsoft and MTV, where she previously worked.

While Microsoft could not have been pleased it lost a key sales executive, at least Everson was going to a friend of sorts: Microsoft owns a chunk of Facebook stock, and has been busy leveraging Facebook data into its upstart search engine Bing.

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Visa CMO Antonio Lucio: Our Business Is Digital, Period

If you Google "Antonio Lucio CMO Visa", as I did in preparation for my conversation with him next week at CM Summit, the first several links which show up are headlined : "Google Hater – Visa CMO Antonio Lucio Slams Giant." The headline isn't really reflective of Lucio's views…

antonio_lucio.jpg

If you Google “Antonio Lucio CMO Visa”, as I did in preparation for my conversation with him next week at CM Summit, the first several links which show up are headlined : “Google Hater – Visa CMO Antonio Lucio Slams Giant.”

The headline isn’t really reflective of Lucio’s views on Google, but there you have it. For most casual observers, Lucio is a firebrand calling out the largest force in digital marketing today.

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The in.imit.able will.i.am: Embracing Brand As An Artist

Next week will mark the third time in one year that I've interviewed Black Eyed Peas frontman will.i.am on stage, and each time it's gotten better. If you're coming to CM Summit, you're in for a treat. Will is in New York for a benefit concert in Central Park,…

http://c.brightcove.com/services/viewer/federated_f9?isVid=1

Next week will mark the third time in one year that I’ve interviewed Black Eyed Peas frontman will.i.am on stage, and each time it’s gotten better. If you’re coming to CM Summit, you’re in for a treat. Will is in New York for a benefit concert in Central Park, and he’s stopping by to chat with us along the way.

I’ve found will.i.am to be a rare bird – a massively successful commercial artist who embraces brands and marketing as part of his work, instead of a distraction from his work. He reminds me of another William – William Gibson, an author who natively embraces marketing as part of a narrative, finding signal in the work of branding, rather than noise. And no one can argue with Will’s street cred, his philanthropic work is a model for all celebrities. Not to mention, the dude is director of innovation at Intel. Intel!

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Google’s Neal Mohan: A $200 Billion Opportunity

Several years ago, Google's top executives clearly realized they needed to create growth engines beyond search. As they looked for new opportunities, two stood out: first, the shift from the PC web to mobile, and second, the rise of "intelligent display" – advertising that works at the brand level, and…

neal-mohan.jpgSeveral years ago, Google’s top executives clearly realized they needed to create growth engines beyond search. As they looked for new opportunities, two stood out: first, the shift from the PC web to mobile, and second, the rise of “intelligent display” – advertising that works at the brand level, and not just lead-generation and demand fulfillment, which is where search has always ruled.

The moves the company subsequently made have both paid off. First, Google acquired Android and then AdMob. And second, it acquired Doubleclick, and began in earnest to build out (and buy) a display network that moved AdSense from a secondary remnant network to a first-order premium display platform. The two are clearly connected.

At the IAB conference earlier this year, then Google CEO (now Executive Chairman) Eric Schmidt declared that the Internet display market would reach $200 billion. Yep, that’s two hundred billion dollars. Eric didn’t give a ton of details about how that number might be achieved, but he did mention the core obstacles to reaching it: making digital as efficient and as easy to buy as television. Right now, it’s not.

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