(cross posted from the FM Blog) In just a few days I’ll be welcoming 200 or so digital marketers to Signal Austin, the second edition of FM’s Signal conference series – regional, “mini” versions of our highly-acclaimed annual New York event. Our first Signal – based in LA – focused on content marketing. I’m proud to say it was both oversold and very well received.
This week’s Signal in Austin will focus on the impact of location in marketing. Given that Austin – home to the legendary SXSW conference – is where Twitter, Foursquare, and Gowalla all broke out, I’m expecting quite a program. To that end, I wanted to give readers a bit of a “curtain raiser” on what to expect for the day. As with all our shows, the conference is limited in attendance (we thought we’d cap it at 150, but nearly 200 are already registered) but we’ll be livestreaming it and putting the audio online as well.Read More