A few readers of this site may recall the naming discussion we had back in 1997-8 when The Standard was born. Back then I was trying to come up with a name that properly captured the intent of the magazine, and I had several dogs in contention before Denise Caruso, Steven Johnson and I came up with The Industry Standard over (more than one round of) drinks in NYC. During that exercise, and during many subsequent and prior naming go-rounds, I always started email lists with trusted advisors, pinging them with naming ideas and getting their feedback.
This is a long way of saying that one of the reasons you see the “beta” tag on the banner of this site is that I’ve always been dissatisfied with its name. Somehow attaching the word “blog” felt dated, but I did it anyway, if only to signal the form the site would take. So with that in mind, I seek your counsel. You’ve been reading for a while now. Which of these names capture best the feel of this place? (I’m partial to the idea of keeping Search in the name, as you can tell).