Google: The Information-First Conglomerate

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Larry Page on the cover of Fortune, Nov. 13 2014

Last week Google CEO Larry Page got the Fortune magazine cover treatment, the latest of many such pieces attempting to quantify Google’ sprawling business. The business press is obsessed with answering the question of whether we’ve reached “Peak Google.” (Clearly Fortune’s opinion is that we have not, given they named him “Businessperson of the Year.”)

“Peak Google” is what I like to call a “contagious misconception” – it seems to make sense, and therefore is worthy of consideration. After all, we’ve seen IBM, Microsoft, and other companies hit their peaks, only to drop back as they face the innovator’s dilemma.  Search is past its prime, Google is a search company, ergo – Peak Google.

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The Web Will Kill Apps

wired web dead coverLots of the “apps are killing the web” meme going around these days, with the latest batch of casket sealant come from no greater validator of commonly agreed upon wisdom than the Wall St. Journal. “The Web Is Dying; Apps Are Killing It” argues Christopher Mims, and it’s hard to argue with him given the preponderance of current evidence.

I disagree.

I am in the midst of a long stew on the future of mobile, it’s taken me through deep links and intelligent links, to the future of search on mobile and beyond, and I’m nowhere near finished with either the reporting or the writing – so I can’t definitively counter the Journal’s argument – yet. But I feel it in my bones – apps, what I’ve disparagingly called “chiclets” – are not the model of how we will interact with information, services, or the world via mobile. The best of the web – open, low cost to entry, no gatekeepers, end-user driven, standards-based, universal namespace, etc. – will prevail.

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The Internet Big Five: Doubling In Three Years On A Trillion Dollar Base

From time to time I have tracked what I call the “Internet Big Five” – the key platform technology companies that are driving the Internet economy. Nearly three years ago I wrote the first of this series – The Internet Big Five. I identified Apple, Google, Microsoft, Amazon, and Facebook as the “big five,” and compared their relative strengths in financials, consumer reach, and technology strengths. Some of the metrics were admittedly subjective – ranking relative offerings in “engagement” and “data,” for example.

It seems about time to take another look at the Big Five, and to consider a changeup – the introduction of Alibaba as a public company in the US certainly merits consideration. But before I do that, let’s quickly take a look at how the companies have fared over three short years.

Nov. 14 big five market cap

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Whither the Public Commons? Enter The Private Corporation

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(image) From time to time a piece reminds us that we are in a slow, poorly articulated struggle over what we hold as a public commons. That was the case with Vanity Fair’s Man and Uber Man, a profile of Uber’s Travis Kalanick by Kara Swisher. Swisher deftly captures Kalanick’s combative approach in prosecuting what he calls Uber’s “political campaign” to beat established regulated markets in transportation, a campaign he believes he must win “98 to 2” – because the candidate is a product, not a politician. In short, Uber can’t afford to win by a simple majority – this is a winner takes all scenario.

This gives me pause, and I sense I’m not alone. On the one hand, we praise Uber for identifying a huge market encumbered by slow moving bureaucracy, and creating a service markedly better than its alternatives. That’s what I’ve called an “Information First” company.  On the other hand, we worry about what it means when something that was once held in public commons – the right to transportation – is increasingly pushed aside in favor of private alternatives. Messy as it may be, our public transportation system is egalitarian in its approach, non-profit at its core, and truly public – as in, bound to the public commons through government regulation.

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Else 11.03.14: It’s Over, Google. Now What?

google-s-cost-per-click-growth-year-on-year_chartbuilder-1(image) Our friends in the press have decided that search has had its decade in the sun, and I can’t disagree, at least as it was known before. The question of how it becomes something else is still very much afoot, but not solved. But glimmerings abound, including from Twitter. For more, read on for the week’s best links….

Google’s dominance in search is nearing its peak – Quartz

A number of “Peak Google” pieces are in the air. But let’s not forget that Google has multi-billion dollar businesses in Android, YouTube, Ventures, and Apps/Drive et al. And it’s making plays in auto, healthcare, and energy. I don’t think Page is resting. To wit:

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Else 10.27.14 – Assange Takes on Google

23200_large_google-dr-evil(image) So what are the most powerful, important, noteworthy stories of the past ten or so days? Read on to find out….

Assange: Google Is Not What It Seems – Newsweek

Julian Assange veers between wild eyed conspiracy theory and, well, level-headed conspiracy theory in this rather factless but quite compelling read.

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Else 10.13.14: Smiling Happy Facebook People (Not Teens, Though)

Facebook Atlas
Now you can buy real, smiling, happy shiny people all over the web, courtesy Facebook.

Today’s summary covers the past two weeks of worthy reads, with a strong dose of the Internet’s twin titans Facebook and Google. I’ve also been busy writing on Searchblog, so you’ll find three of my own pieces highlighted below.

Facebook’s new Atlas is a real threat to Google display dominance — Gigaom

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Living Systems and The Information First Company

uber map
A map tracing the information flows within Uber’s San Francisco market.

One of the great joys of my career is the chance to speak at gatherings of interesting people. Sometimes it’s an unscripted, wide ranging conversation (like during Advertising Week, for example), but other times it’s a formal presentation, which means many hours of preparation and reportage.

These more formal presentations are opportunities to consolidate new thinking and try it out in front of a demanding audience. Last month I was invited to speak in front of group of senior executives at a major bank, including the CEO and all his direct reports. I was asked to focus my remarks on how new kinds of companies were threatening traditional incumbents – with a focus on the financial services industry, as you might imagine.

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Else 9.29.14: Google snorts milk through its nose; Food, Things, and Marketing

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(image) This past week’s links are rife with people asking hard questions of Google and Facebook, and so much the better, I’d warrant. You don’t get to the lead position without raising questions. In fact, that seems to be the theme of the week – asking interesting questions – of our online services, our marketing, and our food (yes, our food). To the links:

How Facebook and Google are taking over your online identity – Quartz

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Else 9.22.14: Good Design Trumps Good Code

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This week’s Else is brought to you by good design, which trumps good code any day. And by the Alibaba IPO, which kind of pissed me off (see below). Enjoy the links!

The UX App That’s Driving Design Everywhere, From Airbnb to Zappos – WIRED

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