Tonight I checked into my hotel room in Chicago as part of my regular cadence of visiting FM’s offices around the country. I flipped on the TV and the local news featured a dismal report about Detroit’s suburbs. The copy of Time magazine I had in my bag, same thing: Detroit Goes Bust.
Well, we all know things are tough in Detroit right now. Which is exactly why we’re bringing OpenCo there next month.
This week in the else round up we explore the responsibilities of technology builders and designers, what it will take for 3D printers and autonomous vehicles to go mainstream, and how humans will always find ways to misuse technology. If you want to keep up with what we’re reading/thinking about on a weekly basis, the best way is to subscribe to the “else” feed, either as an email newsletter or through RSS.
Addicted to Apps – The New York Times
“We cannot rely on the makers of new technology to think about the moral and privacy implications.” This article walks us through the arc of seduction of new technologies, from distrust of the creepy to dependence on the critical. Outlines many of the reasons we’re tackling the societal implications of data in the book.
(image) According to Wikipedia, “deadpan” is a uniquely American neologism less than a century old. The term arose from the slang term “pan,” for face: “Keep a dead pan,” a gangster told an associate in 1934’s The Gay Bride. In other words, don’t show your cards.
“Deadpan humor,” of course, is playing a joke straight, pretending you’re unaware of the punchline. It’s often related to “dark” or “black” humor, which makes light of otherwise serious situations, often with a cynical or satirical tone.
Why am I on about this now? Because I think as a society we’re rapidly shifting into a dark, deadpan culture, driven almost entirely by revelations around the NSA’s PRISM and related programs. We know we can’t pretend we’re not being monitored – so we resort to deadpan humor to handle that new reality.
(image) Among many other things (we usually add 20-30 items into our book’s Evernote account each week), this past week we read about developments in brain-computer interfaces, and how connecting smart devices introduces new vulnerabilities. We also read about how policy and ethics questions need to catch up with technology that makes surveillance easier. If you want to keep up with what we’re reading/thinking about on a weekly basis, the best way is to subscribe to the “else” feed, either as an email newsletter or through RSS.
I spent today at the first-ever Boing Boing Ingenuity, a two-day hackathon cum “vaudeville show” – truly Boing Boing brought to life. It made me so proud to see the essence of conversational marketing at work – a major brand adding deep value to a community, an independent publisher realizing its dream of celebrating its voice and community through a unique event that built up online over many months.
Here’s the Twitter stream. It was really great. And the main insight I took away was this: Brands will soon have no choice but to become data (because we are all becoming data, after all). A car creates tons of data every mile it is driven, for example. Faced with this fact, how might a car brand respond? It could see that data as its private asset, put up fences around it, and make that data really difficult for the driver (and society at large) to access. Or, it could act like Ford did, and tack in the direction of openness.
Ford has created a platform called OpenXC that opens APIs into 50 or so data streams coming out of your car. On the first day of Ingenuity, teams of makers, hackers, and regular folks came up with amazing ideas that leveraged Ford’s innovative platform. For example, one team built an app that senses when a pet or child is in your car, then monitors the car’s internal temperature. If it gets too hot, this app can lower the windows, turn on the AC, and text the car’s owner. I mean, how cool is that?!
As we’re working on the book, Sara and I are planning on sharing some of the news items and blog posts that catch our attention each week. We’ll also plan on talking through some of the things we’re reading and working on in this space. In keeping with boolean condition logic of the if/then working title for the book, we’ll be tagging these posts as “else.” Links aren’t necessarily endorsements, but they do point to ideas that got us thinking this week.
If you want to keep up with what we’re reading/thinking about on a weekly basis, the best way is to subscribe to the ELSE feed, either as an email newsletter (coming soon) or through RSS.
This week we look at challenges in the using quantified self data, developments in the NSA surveillance coverage, and round out with a few throwbacks to the Victorian age of technology. On to the links:
TechStars accelerator working on Nike+ to build innovation on the Nike platform. Article talks a lot about the importance of opening up the Nike+ API for development innovation (right now it’s only open to these ten accelerator companies).
Highlights one of the big barriers to consumer adoption right now, that is correlating all these quantified self data sources into one, meaningful view. To do that you need to a) be able to get the data into one place, b) have it speak to each other, and c) know what you are looking at once you can see it all in one place. We might argue that you don’t need an Apple or Microsoft monopoly for that necessarily. But we will need tools that pull this together; maybe something more along the lines of Mint.
Bruce Schneier walks us through the implicit business models that got us into the current surveillance state: “Imagine the government passed a law requiring all citizens to carry a tracking device. Such a law would immediately be found unconstitutional. Yet we all carry mobile phones.” [Incidentally, Schneier is also a Fellow at the Berkman Center this year along with Sara].
Recycling bins in London are tracking MAC addresses from passing smartphones and Wifi-enabled devices, essentially bringing tracking cookies from the internet into the physical world. Turns out this might actually be illegal.
Car sharing dropoffs at airports are started to see a crackdown in SFO. Policies still protect taxi and limo service domain here and new regulations requiring insurance companies could increase operating costs. This could slow down the markets where consumers are taking underused assets and making them liquid. John recently wrote about how Uber saved the day in a recent travel snafu.
Martin Galese is bringing back patents from a bygone era, 3-D printing them in all their beautifully-designed glory. Some of these designs might not have been easily manufactured in their time.
Last week Sara was reading Rebecca Solnit’s River of Shadows: Eadweard Muybridge and the Technological Wild West. The book looks at the historical context around Muybridge’s photographic technology developments that increased the shutter speeds and introduced the ability to almost slow down time into smaller knowable bits. These developments paved the way for modern cinema, but also ran parallel to Victorian explorations of scientific discovery. Sara wrote about some interesting parallels with Muybridge’s body movement studies and the Quantified Self movement; film allowed us to slow down and dissect the bodies’ gate; sensors like the Fitbit allow us to track a walking gate all day long.
Earlier this year I sat down with a videographer at the Bazaarvoice Summit in Austin. He asked me about the future of marketing, in particular as it related to data and consumer behavior. Given what I announced earlier this morning, I thought you might find this short video worth a view. Thanks to Ian Greenleigh for doing all the work!
Today on the Federated site, I’ve posted a preview of something we’re working on for a Fall release. I’m cross posting a portion of it here, as I know many of you are interested in media and data-driven marketing.
It’s no secret that Federated Media has deep roots in content marketing: We re-imagined CM for the modern web eight years ago, and since then have executed thousands of content-driven programs with hundreds of awesome publishers, services, and brands. “All Brands Are Publishers” has been one of our core mantras since our founding. And each year we run the CM Summit, where the topic of native, content, and conversation-driven marketing across all digital platforms is dissected.
Back when I was first studying the intersection of brand marketing and technology – about the same time as The Search and the founding of FM – I started talking and writing about “The Conversation Economy.” Its core theme is this: “In the future, all companies must learn how to have 1-1 conversations with their customers at scale, leveraging digital technologies.”