“Peanut Butter Cup Marketing” In A Few Minutes

I had a chance to stop by Bloomberg TV yesterday to talk about “content reachtargeting” and the larger secular trends driving digital marketing today. Here’s the video:

http://player.ooyala.com/player.js?embedCode=B5NzV2ZDrdczexo184RPR5GsjTqwfwXc&playerBrandingId=8a7a9c84ac2f4e8398ebe50c07eb2f9d&width=640&deepLinkEmbedCode=B5NzV2ZDrdczexo184RPR5GsjTqwfwXc&height=360&thruParam_bloomberg-ui%5BpopOutButtonVisible%5D=FALSE

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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