More on The Future of Print and Journalism

(This post will be part of a series I'll be writing on print, publishing and journalism. I'm not sure where it's going, but I really do want to Think Out Loud about this stuff.) If you care about journalism, and I certainly fall into that category, then don't feel…

News-Printing-Press

(This post will be part of a series I’ll be writing on print, publishing and journalism. I’m not sure where it’s going, but I really do want to Think Out Loud about this stuff.)

If you care about journalism, and I certainly fall into that category, then don’t feel bad if you’re confused. There’s been no shortage of contradictory reporting about the state of reporting. Take this piece, for instance, which come to us courtesy of I Want Media:

Deloitte report claims traditional media ‘more popular than online’



IWantMedia’s summary of the piece, which is pretty much what most folks read (unless they really want to learn more, and click through), reads this way:

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How About A Forecast Scorecard?

Brian Morrisey scratches an itch for anyone who's ever doubted industry forecasts: The problem: these figures are used by companies to justify strategies to investors and the press. Yet nobody asks whether they're valid. For fun, I decided to hunt down an Internet ad forecast from years ago to…

Jupiter PredBrian Morrisey scratches an itch for anyone who’s ever doubted industry forecasts:

The problem: these figures are used by companies to justify strategies to investors and the press. Yet nobody asks whether they’re valid. For fun, I decided to hunt down an Internet ad forecast from years ago to see how the gurus did. Sure enough, Jupiter projected in August 1999 robust Internet ad growth, enough to reach $11.5 billion in 2003. Guess where it ended up? $7.3 billion, according to the IAB.

Brian was smart enough to pick a time (1999) when, given the dot com collapse, it’s a pretty sure bet that five year forecasts would be wrong. I wonder, however, how wrong they’ve been over time? It’d be really interesting to see a scorecard of sorts, a spreadsheet of two columns, with forecasted and actual numbers over the past ten years. Anyone seen this?

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Danny to Bush: Fix the Bomb (The GoogleBomb, That Is)

Remember the miserable failure GoogleBomb? It's back, in a way, or it will be back. Danny Sullivan explains it here, and asks the Bush administration to fix it. …in an inept attempt to defuse the Googlebomb, someone in Bush’s White House moved his biography to the page used by…

Remember the miserable failure GoogleBomb? It’s back, in a way, or it will be back. Danny Sullivan explains it here, and asks the Bush administration to fix it.



…in an inept attempt to defuse the Googlebomb, someone in Bush’s White House moved his biography to the page used by the current US president. That means when Bush goes, the next US president (Obama) inherits the problem

..Aside from turning Bush’s search engine problem into a legacy issue for future presidents, the change is also misleading the US public and others. The redirection from the old bio page should lead to the new bio page, not require those using old bookmarks to guess at where the new location is at.

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Hirschorn on the End of The Times

Michael Hirschorn, who I have worked with on failed print endeavors (Inside, the magazine, back in 2000), writes a thoughtful piece on the end of print journalism, and in particular the New York Times, in – irony alert – the Feb. issue of the Atlantic, which – double irony…

Michael Hirschorn, who I have worked with on failed print endeavors (Inside, the magazine, back in 2000), writes a thoughtful piece on the end of print journalism, and in particular the New York Times, in – irony alert – the Feb. issue of the Atlantic, which – double irony alert – I read online and would never have seen otherwise, given I no longer subscribe to the print version.

The NYT Co. is an investor in my company. I wish them only well. But I do differ somewhat with Michael when he writes:



Regardless of what happens over the next few months, The Times is destined for significant and traumatic change. At some point soon—sooner than most of us think—the print edition, and with it The Times as we know it, will no longer exist. And it will likely have plenty of company.



I believe the print edition will continue, but in a very different form. Print, as I’ve been saying since the days of Wired, will continue in the digital age, but it will have to pass new tests of value before it can survive. Print has to justify the costs associated with print, now that there are options for information beyond print.

The key issue Michael raises is “how will great journalism get done without institutions like the New York Times?” He goes on to answer that the model of journalism itself is due for an overhaul, and I cannnot agree more. In fact I’d go way, way further than he’s gone. More on that in an upcoming post.

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Display Boosts Search Performance

I've been saying this for quite sometime, that you cannot be half pregnant when it comes to marketing – if you do search, you must do branding, and vice versa. Here's yet more proof: Display and search are directly correlated, judging by a Specific Media study of comScore data….

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I’ve been saying this for quite sometime, that you cannot be half pregnant when it comes to marketing – if you do search, you must do branding, and vice versa. Here’s yet more proof:



Display and search are directly correlated, judging by a Specific Media study of comScore data. Brand- and segment-related searches (for cars, automakers and vehicle classes) jumped by more than 100% in several categories after consumers were exposed to display ads for those brands. …Search clickers exposed to display advertising were 22% more likely to produce a sale than those who were not exposed, according to a September 2008 study of Microsoft’s Engagement Mapping system by Atlas Solutions.

In these hard times, advertisers often focus on DR – direct response – the harvesting of demand. But if they don’t sow seeds, well, no more demand can grow.

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Google’s AdWords: A “Grey Surveillance”?

Sent to me from Gary Price, a presentation on Adwords from the Berkman center: Google’s AdWords system serves ads alongside about a quarter of all web traffic. In the process of serving those ads, Google actively processes the user browsing data in order to target its advertising, making AdWords…

Sent to me from Gary Price, a presentation on Adwords from the Berkman center: Google’s AdWords system serves ads alongside about a quarter of all web traffic. In the process of serving those ads, Google actively processes the user browsing data in order to target its advertising, making AdWords one of the world’s most extensive processors of personal data. Hal Roberts presents on how Google’s use of the AdWords data seeds a network of grey surveillance that may not have direct effects on the individual surveillance subjects but does have important effects on our modes of creating and consuming content online.

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Notable…

A few (older) things I wanted to post before heading to CES: The head of the IAB, Randall Rothenberg, on measurement (I am on the IAB board). In essence, he says we are measuring too many things. I am not sure I agree, but I see his point. At…

A few (older) things I wanted to post before heading to CES:

The head of the IAB, Randall Rothenberg, on measurement (I am on the IAB board). In essence, he says we are measuring too many things. I am not sure I agree, but I see his point. At FM, we are measuring a lot of different things, including what we call amplification and engagement. I think these things are really, really important. Sure, they might all roll up into “reach and frequency” if you will, but not paying attention to them is nuts.

600X400Tip1

Three Tips For Discipline In A Nomad Life by Scott Belsky, writing on the Digital Nomads site (a site sponsored by Dell). I was struck by the calendar image. I almost wanted it to be reversed: THINK five days a week, DO two days. Unless writing, which I consider thinking, is actually doing…huh. Also like The Paradox of Face Time from Hugh. Creative work requires loneliness.

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Biggest Day Ever

Yesterday's (well, technically, Sunday's) predictions 2009 post drew the single largest crowd ever to Searchblog in its five-plus year history. More than 50,000 people came to visit it, thanks in large part to Twitter and Digg. I'm honored and pleased as punch, and it really makes me want to…

Digg Predict 09

Yesterday’s (well, technically, Sunday’s) predictions 2009 post drew the single largest crowd ever to Searchblog in its five-plus year history. More than 50,000 people came to visit it, thanks in large part to Twitter and Digg.

I’m honored and pleased as punch, and it really makes me want to write more. In fact, each of the predictions could be a long post, and perhaps they will be. Also, I have more to say that I could not get into the post I wrote Sunday before heading up to the top of Tam. Sometimes, fate gives you a nudge. Thanks for coming, all.

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Reader Ed Brenegar Writes…

Reader Ed Brenegar writes: This is a year to change the customer relations game. With less commerce happening, presumably, there is more time for interaction. That interaction has to build the relationships……

< ![CDATA[Reader Ed Brenegar writes: This is a year to change the customer relations game. With less commerce happening, presumably, there is more time for interaction. That interaction has to build the relationships…]]>

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Predictions 2009

Related: 2008 Predictions 2008 How I Did 2007 Predictions 2007 How I Did 2006 Predictions 2006 How I Did 2005 Predictions 2005 How I Did 2004 Predictions 2004 How I Did In each of the past five years I've written a predictions post – usually at year's end or…

Nostrad-Tm-3-Tm-Tm

Related:

2008 Predictions

2008 How I Did

2007 Predictions

2007 How I Did

2006 Predictions

2006 How I Did

2005 Predictions

2005 How I Did

2004 Predictions

2004 How I Did

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