In any case, I think the spin Google gave on Google Catalog’s closing is a bit …. well it’s spin. We all do it. Let’s revisit the launch of Google Catalog, courtesy Danny’s SEW, which was deep into reporting mode when Catalog launched. (Danny has moved on to SEL).
My first thought upon seeing the service was “Why?” Of all the things Google could choose to make searchable, why target mail order catalogs? Shopping-oriented searches do make up a significant chunk of any search engine’s queries, so launching some type of shopping search service does make sense. But why not instead target online merchant stores?