free html hit counter Random, But Interesting Archives | Page 3 of 142 | John Battelle's Search Blog

TWITTER ADS ARE GETTING, UM, MORE NOTICEABLE

By - November 14, 2013

Note: Somehow this post was deleted from my CMS. I am reposting it now.

Two of my favorite companies in the world are Twitter and American Express. I have literally dozens of good pals at both. So this is said with love (and a bit more pointedly at Twitter than Amex, which is just one of many advertisers I’ve encountered in the situation described below. And Amex is one of the most innovative marketers on the planet, so again, much respect).

But here goes: I’m seeing too much image-heavy promoted tweets in my feed when I first come to the service. Here’s a picture:

prmotedtwtr

Seeing a big display ad (because let’s be clear, that’s what this is) is fine the first few times I come to the site. But after a while, it gets in the way – especially if it’s  inconsistent with my expectations of the service. The tweet above was first posted on November 4th – more than a week ago. Twitter is all about what’s happening now – it’s not about an ongoing promotion with reach and frequency goals. This is probably the fifth time I’ve seen this ad, and that’s not good for anyone – not the publisher, not the platform, and not the user. Now, if the creative had changed, that’s something to talk about. And if it was relevant to what was happening now…even better. But the same message, five times in ten days? That’s an old model that doesn’t translate so well to Twitter, I’d warrant.

Just making an observation – I know the algorithms – and the content creators – are hard at work fixing this problem. What do you think?

  • Content Marquee

Ubiquitous Video: Why We Need a Robots.txt For the Real World

By - November 13, 2013

illustration_robotLast night I had an interesting conversation at a small industry dinner. Talk turned to Google Glass, in the context of Snapchat and other social photo sharing apps.

Everyone at the table agreed:  it was inevitable – whether it be Glass, GoPro, a button in your clothing or some other form factor – personalized, “always on” streaming of images will be ubiquitous. Within a generation (or sooner), everyone with access to mass-market personal electronics (i.e., pretty much everyone with a cell phone now) will have the ability to capture everything they see, then share or store it as they please.

That’s when a fellow at the end of the table broke in. “My first response to Glass is to ask: How do I stop it?”

The dinner was private, so I can’t divulge names, but this fellow was a senior executive in the banking business. He doesn’t want consumers streaming video from inside his banks, nor does he want his employees “Glassing” confidential documents or the keys to the safe deposit boxes.

All heads at the table nodded, as if this scenario was right around the corner  - and the implications went far beyond privacy at a bank. Talk turned to many other situations where people agreed they’d not want to be “always on.” It could be simple –  a bad hair day – or complicated: a social pariah who just wanted to be left alone. All in all, people were generally sympathetic to the notion of “the right to be left alone” – what in this case might be called “the right to not be in a public stream.”

But how to enforce such a right? The idea of banning devices like Glass infringes the wearer’s rights, and besides, it just won’t scale – tiny cameras will soon be everywhere, and they’ll be basically imperceptible. Sure, some places (like banks, perhaps), will have scanning devices and might be able to afford the imposition of such bans. But in public places? Most likely impossible and quite possibly illegal (in the US, for instance, there is an established right to take photographs in public spaces).

This is when my thoughts turned to one of the most powerful devices we have to manage each other: the Social Contract. I believe we have entered an era in which we must renegotiate our contract with society – that invisible but deeply powerful sets of norms that guide “civil behavior.” Glass (among other artifacts) is at the nexus of this negotiation – the debate laid bare by a geeky pair of glasses.

Back at the table, someone commented that it’d be great if there was a way to let people know you didn’t want to be “captured” right now. Some kind of social cloaking signal*, perhaps. Now, we as humans are damn good at social signaling. We’ve built many a civilization on elaborate sets of social mores.  So how might our society signal a desire to not be “streamed”? Might we develop the equivalent of a “robots.txt” for the real world?

For those of you not familiar with robots.txt, it’s essentially a convention adopted early in the Web’s life, back when search became a powerful distributor of attention, and the search index the equivalent of a public commons (Zittrain wrote a powerful post about it here). Some sites did not want to be indexed by search engines, for reasons ranging from a lack of resources (a search engine’s spiders put a small tax on a site’s resources) to privacy.  No law was enacted to create this convention, but every major search engine obeys its strictures nevertheless. If a site’s robots.txt tells an indexing spider to not look inside, the robot moves along.

It’s an elegant solution, and it works, as long as everyone involved keeps their part of the social contract. Powerful recriminations occur if an actor abuses the system – miscreants are ostracized, banned from social contact with “good” actors.

So might we all, in some not-so-distant future, have our own “robots.txt” – a signal that we can instrument at will, one which is constantly on, a beacon which others can pick up and understand? Such an idea seem to me not at all far fetched. We already all carry the computing power and bandwidth on our person to effect such a signal. All we need is a reason for it to come online. Glass, or something like it, may well become that reason.

The instrumentation of our new social contract is closer at hand than we might think.

*We already have  deeply a meaningful “social cloaking device” – its called our wardrobe. But I’ll get into that topic in another post.

 

More than 200,000 Minutes of Engagement, and Counting

By - November 08, 2013

BehindBannerScreenShot

Some of you may recall “Behind the Banner,” a visualization of the programmatic adtech ecosystem that I created with The Office for Creative Research and Adobe back in May. It was my attempt at explaining the complexities of a world I’ve spent several years engaged in, but often find confounding. I like to use Behind the Banner in talks I give, and folks always respond positively to it, in particular when I narrate the story as it plays.

I realized yesterday that I didn’t know how many people had actually viewed the thing, and naturally as a creator I was curious. So  I pinged my colleague at Adobe, who of course are analytics pros, among many other things. What came back was pretty cool: The visualization has been viewed nearly 50,000 times, with an average time spent of well over 4 minutes per view. That’s more than 200,000 minutes of engagement, or more than one-third of a year! It’s certainly got nothing on the Lumascape, but it’s neat nonetheless.

The version above is really a “beta” – we all wanted to do so much more, but we had to ship it in time for the CM Summit this past May. I’m eager to make it better – create an embeddable version, lay down a narrative track, add more companies and richer detail, fix things folks feel need fixing. If anyone out there is game to help, let me know. It’d be a fun project to work on!

(PS – we found out last week that Behind the Banner has been shortlisted for the Kantar Information Is Beautiful awards. Hurrah!)

A Metal Gun, Made from Digital Bits

By -

3D-Printed-Metal-Gun-Components-Disassembled-Low-Res-300x225One of the artifacts we’re considering for our book is the 3D printer – not only the MakerBot version, but all types of “bits to atoms” kinds of conversions. The advances in the field are staggering – it is now possible to print human tissue, for example. Every so often, however, there’s a milestone that brings things into dramatic focus. That’s how I felt when I saw this story: First 3-D-Printed Metal Gun Shows Tech Maturity.

The company behind the gun, Solid Concepts, has a federal license to make guns, so what they’ve done is not illegal. Rather, they argue in a blog post, they want to prove the efficacy of the approach they’ve taken. A firing test seems to prove them have.

What I find fascinating about 3D printers is the how they tie together a physical object with a digital description. More as we get into this chapter, but for now, just worth noting the milestone.

It’s…A Marketing Barge?!

By - November 01, 2013

google_barge_map_103113(image CBS KPIX) The #googlebarge meme has taken a very strange turn.

A rather welcome diversion from our industry’s endless NSA revelations, the enigmatic barge floating off Treasure Island had been widely assumed to be a floating data center of some kind. But today a local CBS station is reporting that the massive box is custom built for….marketing. No one suggested *that* when I asked for wild speculation yesterday. Answers ranged from “a place to store Google’s cash” to “a hide out for Microsoft’s next CEO,” but “a seaworthy rival to Apple’s retail stores”? Nope, no one was that drunk on Halloween.

From the CBS story:

The project, which has been in the planning stages for more than a year, was created at Google[x], the secret facility that Google reportedly runs near its corporate headquarters in Mountain View. It is personally directed by Google co-founder Sergey Brin and is Google’s attempt to upstage rival Apple and its chain of popular retail stores, sources said.

A source who has been onboard the vessel, which is moored off San Francisco’s Treasure Island under tight security, told KPIX 5 the first three floors are designed to serve as “dazzling showrooms” that can be outfitted with chrome features and floor lighting. There is an upper “party deck” meant to feature bars, lanais and other comforts so Google can fete its upscale customers.

The barge can reportedly be taken apart quickly and shipped to anywhere in the world.  Like, say, Davos. The thing’s apparently one huge, mobile marketing stunt.

Kind of makes sense, no?

Poll: What’s On the Google Barge?

By - October 31, 2013

USATodayPicGoogleBarge(image USA Today) I’m fascinated by this “Google Barge” story. It reminds me of the Google container stories of years past, which first sparked all manner of speculation, but turned out to be pretty mundane – a portable, water cooled data center, as I recall.

But their appearance in the San Francisco Bay, as well as off the coast of Maine, is laden with the echoes of science fiction blockbusters. As in alien spaceships mysteriously appearing over major capitals around the world.

It may be that this latest apparition will turn out to be hopelessly uninteresting. That’s certainly what most folks are speculating. But what the heck, it’s Halloween, so why not speculate wildly for a moment: What might be the purpose of these barges? What’s inside them? And why are they here, now?

Put your thoughts in the comments. I’ll publish the best answers in a followup post.

Update:

Here’s some funny tweets in response:

What Do Drones Mean for Humanity?

By - October 23, 2013

predator-firing-missile4(Image) One of the “artifacts” that Sara and I are paying close attention to as we work on the book is “the drone.” Drones ply the liminal space between the physical and the digital – pilots fly them, but aren’t in them. They are versatile and fascinating objects – the things they can do range from the mundane (aerial photography) to the spectacular – killing people, for example. And when drones kill – well, what does it mean, to destroy life, but to not be physically present while doing it?

Until today, drone warfare for me has been a largely intellectual concept: I followed the political and social issues closely, but I avoided emotional engagement – most likely because I knew I hadn’t quite worked out my point of view on the ethical issues. But after reading Matthew Power’s Confessions of a Drone Warrior, I can no longer say I’m not emotionally involved.

The article profiles Brandon Bryant, a retired Airman  trained to pilot Predator drones above Iraq and Afghanistan. Bryant’s story frames all that we’re struggling with as a nation, as citizens, and as human beings when it comes to this new technology. As Powers writes:

…the very idea of drones unsettles. They’re too easy a placeholder or avatar for all of our technological anxieties—the creeping sense that screens and cameras have taken some piece of our souls, that we’ve slipped into a dystopia of disconnection. Maybe it’s too soon to know what drones mean, what unconsidered moral and ethical burdens they carry. Even their shape is sinister: the blunt and featureless nose cone, like some eyeless creature that has evolved in darkness.

Bryant understood that his job probably saved lives, on balance, but over time his ambivalence grew.

Often he’d think about what life must be like in those towns and villages his Predators glided over, like buzzards riding updrafts. How would he feel, living beneath the shadow of robotic surveillance? “Horrible,” he says now.

By the time he left the service, Bryant had aided in killing, or directly killed, more than 1600 human beings. That’s a heavy burden. He fell apart, and was diagnosed with PTSD. I found this passage particularly difficult to internalize:

Forty-two percent of drone crews reported moderate to high stress, and 20 percent reported emotional exhaustion or burnout. The study’s authors attributed their dire results, in part, to “existential conflict.” A later study found that drone operators suffered from the same levels of depression, anxiety, PTSD, alcohol abuse, and suicidal ideation as traditional combat aircrews. These effects appeared to spike at the exact time of Bryant’s deployment, during the surge in Iraq. (Chillingly, to mitigate these effects, researchers have proposed creating a Siri-like user interface, a virtual copilot that anthropomorphizes the drone and lets crews shunt off the blame for whatever happens. Siri, have those people killed.)

Existential conflict. I think there’s a very important concept to explore in those two words, one that is highlighted by the proposed remedy: To give technology – a non human actor – the agency of a human being, so that we can transfer the conflict we feel about killing to a machine.

It makes me wonder how much of that we do in everyday life already, on a far less dramatic scale. In any case, it’s clear that killer drones are not going away. The real question is how we as a society will internalize what they mean for our humanity. Bravo to GQ for publishing such a thought provoking piece of journalism. And to Bryant for being willing to speak out.

A World Lit, Literally, By Data

By - October 21, 2013

data bulbsAs you work on a book, even one as slow to develop as if/then, certain catch phrases develop. People ask you what the book is about, or the shape of its core argument, and some of the descriptions start to stand out and  hit home. One of those is “a world lit by data,” an idea I’ve been toying with for some time now. It’s a metaphor that’s not entirely worked out, but it seems to get the job done – it paints a picture of a time when everything of value around us – everything we “see” – has a component of data to it. In a world lit by data, street corners are painted with contextual information, automobiles can navigate autonomously, thermostats respond to patterns of activity, and retail outlets change as rapidly (and individually) as search results from Google.

The tortured bit of the metaphor is in asking you, the reader, to believe that we will live in spaces full of data, just as we live in spaces filled with light (be it natural or man made). Everyone understands the idea of light as metaphor. But data? Well, to my mind, they are quite connected. Without light, we can’t (easily) take in information about our physical surroundings. In darkness there is far less data. Equating “light” with “data” isn’t too much of a stretch.

Now, the interplay of light and “information” is dangerous but well-trodden ground. After all, in the Old Testament, the first thing God did after creating the physical (Heavens and Earth) was to turn on the lights. And after further contemplation, Christians decided that before Light, there was The Word, which was God’s will made flesh (John 1). Since then, of course, “the word” has come to mean, well, encoded information, or data. Loosely put (and I know I’m on thin ice here) – first we establish the physicality of that which we don’t fully understand, then we bathe it in light, hoping to understand it the best we can.

Given this metaphor, it was fun to see this headline in Quartz: A plan to turn every lightbulb into an ultra-fast alternative to Wi-Fi. The recent “li-fi” spec sends data utilizing the same frequency as light – literally, it uses a light bulb as a carrier of information. Seems my “world lit by data” metaphor is getting quite real, indeed.

 

 

Twitter’s S1: How Do the Numbers Stack Up To Google and Facebook?

By - October 03, 2013

Twitter’s S-1 filing is now public, you can read it here. There’s no dearth of coverage, just Google News it. I’m interested in a few metrics compared to its most likely comparables, namely Google and Facebook. First, a couple tidbits from Twitter’s S-1:

* Top line growth y/y: 118%. Twitter shows financials up to Q2 2013, so through June. Growth 1H 2012 to 1H 2013 is our most recent comparison: $101.3mm in 1H ’12, to $221.4mm in 1H ’13. That’s impressive y/y topline growth of $120.1mm, or 118%.

* Implied 2013 topline: nearly $600mm, but possibly pushing $750mm. Twitter’s earned 62% of its 2012 revenue in the second half of the year. If it does the same this year, that would imply a topline revenue for 2013 of $582.4mm and a second half of around $361mm. Given Twitter took the option of filing its IPO under the JOBS Act, which allows for confidential filing for businesses under $750mm in annual revenue, one could argue that it filed because it knew it was going to have a blowout second half, which would push its FY topline over $750mm. If indeed revenues are accelerating beyond the norms set in 2012, we may see a second half revenue figure of closer to half a billion, which would be pretty spectacular.

Now, when I think “spectacular,” I think of the Google IPO, the original S-1 is here. How does Twitter stack up? Well, Google had far more revenue, and was very profitable. Twitter is profitable only on an adjusted EBIDTA basis, which is good, but not spectacular. On a growth basis, at the time it went public, Google’s y/y growth was 217%, if you take the comparable first quarters of 2003 and 2004. So from a financial point of view, Twitter’s no Google. But it’s no slouch, either. Here are the two companies financials, from their originally filed S-1s:

Google:

GoogS1

 

Twitter:TwitterS1

Now, what about Facebook’s initial S-1 filing?

Well, a quick look reminds us why there was so much hype: The company had huge revenues and was extremely profitable. See for yourself:

Facebooks1

 

Facebook was pretty much ready to go public a year or two before it actually did. By the time it went out, the public has already assumed it was a behemoth, and the offering failed to “pop.” It seems Twitter is learning from Facebook’s IPO, and is going out just at the moment it hits its financial stride, a bit earlier than Google, but before Facebook, in terms of financial maturity.

Now that Twitter is on the road to going public, it’ll be very interesting to see what the company’s third quarter filings look like. My guess is they’ll be very strong – the company is far too smart to plan it any other way. If I had to wager – and remember, I have no inside information, this is all speculative – Twitter will report a quarter that shows stronger growth than historical norms of 2012 might imply. We’ll know soon enough. If you’re a Twitter employee, partner, or investor: Congratulations on achieving such an important milestone. The world’s really watching now.

PS – I’d also be interested in a free-cash flow analysis of the company, but I don’t have the time to do that work. Anyone seen a good analysis? 

Here Are the Companies I Chose For OpenCo SF This Year. Damn, That Was Hard

By - October 01, 2013

opencosfI spent about an hour today choosing which companies I plan to visit during next week’s OpenCo. And I have to say – despite my obvious bias as a founder of the event – the difficulty I had deciding only gets me more excited about participating. There are just so many great organizations opening their doors during this two-day festival, and it makes me so proud that this thing is, well, happening. I mean, it’s really happening – 135 or so companies are letting the public come inside, and they’re talking about what makes their  organization special, what makes it tick. And for two days, I get to hang out in their space, take notes, get inspired. It’s just…really cool.

I like this so much more than hanging out in yet another ballroom at a tech industry confab. I mean, I love those conferences. It’s great to see all my pals and meet new people. But OpenCo really is different. The serendipity of each company’s vibe, the instant social network that forms around each session (“So why did you come to see Rock Health?!”), the seemingly endless choices. Nearly 2500 people have registered, and we expect to break 3,000 by the end of the week. You can’t fit 3,000 people in the ballroom at The Palace Hotel. But the city will welcome us all next week. It’s just … cool.

So here are the companies I chose, and why:

Thursday, Oct. 10

9am: San Francisco Symphony (City Center). Whaaat? The symphony is an OpenCo? I know, that’s what I thought. But OpenCo Advisor Nancy Hellman Bechtle has brought many key arts players into the OpenCo fold, including American Conservatory Theatre, the American Institute of Architects, the California College of the Arts, Alonzo King LINES Ballet, the San Francisco Jazz Organization, the Children’s Creativity Museum, the San Francisco Opera, and SF MOMA. How many opportunities do you get to go hear from the leaders of these vibrant cultural institutions? Very, very cool.

Companies also going off at 9 am that I wish I could see: Event Brite, AIA, Google, and IFTTT (it was sold out already, damnit). 

wework10:30 am: WeWork SOMA (SOMA area). There are about half a dozen collaborative workspaces that will be opening their doors next week, but I chose WeWork because I liked the vibe of their mission: “Do what you love.” A focus on “beauty” in workspace seems to drive their approach, and I want to see that up close. The company has workspaces in many cities around the country, I’m hoping they’ll all be OpenCos someday.

Companies also going off at 10:30 that I wish I could see: SoundCloud (full already), Presidio Trust, Rackspace.

12:00 pm: High Fidelity, Inc. (SOMA area) Philip Rosedale’s at it again, this time with a head trip of a company that is pioneering a new approach to, well, time and space. (Rosedale founded the way-ahead-of-its-time Second Life). They’re re-imagining reality, based on, I kid you not, “sparse voxel octree data structures.” I gotta see this.

Companies also going off at 12:00pm that I wish I could see: Superfly Presents (my pals behind Bonnaroosfly and Outside Lands), Lit Motors (FULL!), Granicus, Rickshaw Bags, twofifteenmccann (did our logo design for OpenCo among other things!).

1:30 pm:  TechShop (SOMA/Downtown area). The concept of sharing resources is tearing up the old economy and making new kinds of innovation possible. I want to see it in action. From TechShop’s description: “Part fabrication and prototyping studio, part hackerspace and part learning center, TechShop provides access to over $1 million worth of professional equipment and software.” I’m in.

Companies also going off at 1:30pm that I wish I could see: Wired (for old times’ sake, but it’s already FULL), Dandelion Chocolate (more chocoloate in the world is a good thing), Net Power & Light, Ridepal….there are so many….

proj frog 23:00pm: Project Frog (Mission). By this point in my schedule, I’m starting to realize how many great companies I’m missing, but … chose we must. I liked Project Frog’s description – I’d never heard of it before. “Since 2006, Project Frog has been on a mission to revolutionize the way buildings are created by applying technology to overcome the inefficiencies of traditional construction.” When on earth am I ever going to get a chance to grok that idea in action? Apparently, next week! Cool.

Companies also going off at 3:00pm that I wish I could see: Dropbox (FULL!), the Kite Pitch Doctor, Exygy (I want to work with these guys!),  Innovate SF (Mayor’s Office of Civic Innovation – a great partner!), Stamen (love their work). 

 4:30pm: SF MOMA (Embarcadero). OK, I know what you’re saying. Opening with the Symphony, closing with MOMA? Well, yes. I don’t really engage with these amazing institutions in my day to day life, and I want to change that. The director of SF MOMA will present in a “on the go” space at Pier 24, because the museum is closed (it’s undergoing a massive expansion.) This is a chance to hear what’s happening at a world-class museum, from the person who’s running it. Hell yes I’m going.

Companies also going off at 4:30pm that I wish I could see: The Slanted Door  (yes, the restaurant group!), HomeJoy (starting a movement to change cleaning! I love it), Twyxt (cool service for couples), WideOrbit (adtech/platform). 

jawbone

And that’s just day 1.

Day 2, Friday Oct. 11, rolls like this:

9 am: Federated Media Publishing (Embarcadero). Well, I’m actually giving the presentation for this one, so I better have it on my sked, no? I’m really looking forward to participating as an OpenCo after helping to found OpenCo. How great is that? I’ll be talking about connecting data and publishing, because I believe independent publishers must understand their data to thrive in today’s Internet ecosystem.

Companies also going off at 9 am that I wish I could see: ACT, Jawbone (FULL!), Salesforce (FULL!), NextDoor.

10:30 am: Inner Circle Labs (SOMA). This firm specializes in PR for innovative companies in SF, and is bringing in a great panel of its own clients. I think the professional services that help startups are an underappreciated part of our landscape, and I’m looking forward to learning more about this firm.

Companies also going off at 10:30 am that I wish I could see: RocketSpace, Instructables, SV Angel  (FULL, damn you David and Ron, open more space!), gitHub.

12:00pm: Scoot Networks (SOMA). “Combining battery-powered scooters with smartphone technology, Scoot allows for quick, affordable, one way trips around San Francisco.” Enough said. I love the city bike share nets that are popping up all over the world, but in SF, sometimes you need a battery! Hey Scoot, we should do something to get folks around OpenCo, no?!

crave toysCompanies also going off at 12:00pm that I wish I could see: SF OperaTCHO (FULL!), Crave (sex toys with data!!!), CleanTech GroupGirl Ventures.

1:30 pm: Mad ValleyThis agency-driven incubator is having a lot of success lately, and though I’ve been to the space many times to see clients, I’ve never heard the pitch. I am really looking forward to getting smart on a venture I’ve been close to, but never really seen.

Companies also going off at 1:30pm that I wish I could see: Imagine H2O, Code for America (went last year!), Hotel Tonight

3:00 pm: yerdle. Look, how much stuff do you have sitting in your house that plagues you with guilt – it has value, but you’re not using it? But it’s too much work to figure out how to get it to a useful place in the universe, right? Enter yerdle – a way to share or give stuff you’ve got to those who want or need it. Love this idea.

Companies also going off at 3:00pm that I wish I could see: Bloomberg (FULL!), Viglink, isocket

4:30 pm: 99 Designs. This site has taken off, helping connect creatives and those looking for creative inspiration. I want to see what makes it tick.  I also want to learn how to become a good client of its services.

everlane

Companies also going off at 4:30pm that I wish I could see: Everlane (bespoke and transparent!), SEAGLASS, Hightail, IDEO (Full, DAMNIT).

Well, that’s it. A dozen amazing experiences await me next week, a dozen new groups of people, a dozen founders, idealists, and entrepreneurs telling their stories for us to hear.

I. Am. Stoked. Thanks to American Express OPEN Forum, Yahoo!, IPG/MediaBrands, the Mayor’s office, SFBIG, and the team at OpenCo (and all our wonderful partners) for making this possible. What an honor to say I was there at the founding of the OpenCo movement. If you’ve gotten all the way to this point in my post, GO REGISTER, IT’S FREE! 

See you out in the modern working city!