Bing, Google, and Conversational Search – Is OpenAI an Arms Merchant, Or a Microsoft Ally?

The Mac represented a new interface paradigm for computing, one that Microsoft ignored – until it couldn’t. Will Google do the same?

Just last week I predicted that Google would leverage ChatGPT to create a conversational interface to its search business, and that Microsoft would do the same in the enterprise data market. I briefly considered that I might have gotten it exactly backwards – Google has a robust enterprise data business in its cloud business (known as GCP), and of course Microsoft has Bing. But I quickly dismissed that notion – figuring that each behemoth would play the GPT card toward their strengths.

While I may have been right about ChatGPT getting a business model this year, it looks like I could be wrong on the details. Here’s The Information with a scoop:

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Predictions ’23 – The Summary

I’ve used the image above for many years, mainly because I love how surprised the guy looks as he gazes into the crystal ball. Or maybe he’s just sat on something unpleasant. In any case, it pretty much sums up my approach to this, my 20th edition of annual predictions. I sit down, I might have an adult beverage on hand, and I just write until I feel like I’m done.

While reviewing my ’22 predictions (I did pretty well!) I promised to do something new: One post per predictions, ten posts total. But as I began that promised work, I realized it would test the limits of even my most dedicated readers (I see you, kids). So instead I wrote three long form posts, each with three or four predictions apiece. The first focused on AI, the second on advertising, and the third on markets, with a bonus call related to the ’24 election. Having now written all of them, I’m going to summarize them briefly in this “master post.” Grab your own favorite beverage, have a wonderful New Year, and read on!

  1. ChatGPT finds a business model. Because of course it will. Which leads to…
  2. Google launches a ChatGPT-inspired search interface. Because paranoia. Related…
  3. Microsoft launches “Enterprise Explorer” – because there isn’t a big company CEO who doesn’t want some AI to play with.
  4. There’ll be a war between the duopolies of Google/Facebook and Amazon/Apple. Grab your popcorn.
  5. Netflix will triumph. I know…but the next one’s even more far fetched…
  6. Twitter will rebound. (I’ll leave it there for now)
  7. Crypto will go sideways in ’23. But that’ll be a good thing.
  8. Tesla will continue to tank, and not because of Twitter.
  9. Tech IPOs will make a comeback by EOY.
  10. Trump will pull out of the ’24 presidential race.
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Predictions ’23: AI Gets a Business Model (or Three)

Let’s start our 2023 predictions off with some thoughts on artificial intelligence. With ChatGPT, Silicon Valley seems to have gotten a bit of its mojo back. After two decades spent simmering the magic of Apple, Google, Amazon and Facebook into a sticky lucre of corporate profit, here was the kind of technological marvel the industry seemed to have forgotten how to make – a magical tour de force that surprised, mystified, and delighted millions.

Even better, ChatGPT didn’t come from any of those corporate titans – not directly, anyway. Instead it came from a non-profit artificial intelligence research laboratory called OpenAI.  Founded in 2015 with a mission of furthering “responsible AI,” OpenAI is backed by some of the most celebrated names in Valley technology – LinkedIn’s Reid Hoffman, PayPal’s Peter Theil, Tesla’s Elon Musk among them. Now this was more like it!

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