Would you pay $999.99 For One Click?

Yow! Would you pay $999.99 for one click? That's the maximum now for the Overture network. Used to be $100. Mesothelioma, anyone?…

money2Yow! Would you pay $999.99 for one click? That’s the maximum now for the Overture network. Used to be $100. Mesothelioma, anyone?

3 Comments on Would you pay $999.99 For One Click?

SIGN UP FOR THE NEWSLETTER

Stay up to date on the latest from BattelleMedia.com

News: Overture Testing Ads Rolled Into RSS

This came across my desk tonight from a trusted source, and I checked it out, and it seems to be real: Overture is testing RSS ads in limited release, on small(er) feeds like this one from the MobileTracker blog. MobileTracker notes the news in this posting: If you’re an RSS…

FeedburnThis came across my desk tonight from a trusted source, and I checked it out, and it seems to be real: Overture is testing RSS ads in limited release, on small(er) feeds like this one from the MobileTracker blog.

MobileTracker notes the news in this posting:

If you’re an RSS feed subscriber you have probably noticed that the feed is now full text. That means you can read via RSS whatever you would normally see on the main MobileTracker page. If we add more content “after the jump” (like photos, which is often the case), you’ll need to click through to see it. You’ll also notice on the RSS feed that there are now advertisements. These are content targeted ads which means they should relate to the topic of the article. The ads are provided by Overture and powered by FeedBurner. We’re proud to work with both companies.

Read More
14 Comments on News: Overture Testing Ads Rolled Into RSS

Jobs In Search

Now here's a fine idea. Why didn't I think of that? Well, I did, but I'm simply too busy, or too slow, to do this. But it's a fine idea, and it launched last month. Jobsinsearch.com. So far, not many jobs listed. But, still, a good idea. They even have…

jobssearchNow here’s a fine idea. Why didn’t I think of that? Well, I did, but I’m simply too busy, or too slow, to do this. But it’s a fine idea, and it launched last month. Jobsinsearch.com. So far, not many jobs listed. But, still, a good idea. They even have a blog

2 Comments on Jobs In Search

Loads O Search

Mark your calendars for next year in April: This looks to be a good gathering for the hard core search geek….

Mark your calendars for next year in April: This looks to be a good gathering for the hard core search geek.

Leave a comment on Loads O Search

Safa’s First Note on MSN Search: New Engine, Now Where’s the Car?

Some interesting tidbits from Safa Rashtchy's just published note on MSN Search: We view the new MSN search engine similar to replacing the engine inside of a car, which was previously powered by Yahoo's Inktomi. A better engine, even a far better engine, will only be one component (a necessary…

rashtchySome interesting tidbits from Safa Rashtchy’s just published note on MSN Search:

We view the new MSN search engine similar to replacing the engine inside of a car, which was previously powered by Yahoo’s Inktomi. A better engine, even a far better engine, will only be one component (a necessary first component) in convincing people to buy a car that was previously not very popular. This is not a move that will give MSN a big market-share gain; instead, it’s a first step to stop the market share loss that MSN Search was experiencing. A new search engine was an absolute strategic necessity, but the hard work comes after the engine is perfected and fully launched to the entire population of MSN. This will include positioning not only the search site, but also MSN itself to customers, as a better web experience than Google. We note that consumer’s loyalty to Google is not just based on search accuracy but on a much deeper brand devotion. MSN’s desktop search effort may well be its most promising initiative as it’s potentially an advantage given that Microsoft has deep knowledge of the desktop file structure and applications, as well as the core expertise of Microsoft’s desktop group. The desktop search may well turn out to be the way MSN eventually gains market share, at least in certain segments of the population – most notably among information workers. This may still leave a potentially larger segment, Middle America, to the competition.

So far the full text is not on the site, sorry, it was emailed to me as a PDF.

2 Comments on Safa’s First Note on MSN Search: New Engine, Now Where’s the Car?

Blinkx 2.0 Launches

I've come to realize that one of the main reasons I have a Mac is so I don't spend all day playing with new search tools (most of which are PC only), and instead I can focus on my supposed real job, which is writing the book (yes, I…

blinkx2 I’ve come to realize that one of the main reasons I have a Mac is so I don’t spend all day playing with new search tools (most of which are PC only), and instead I can focus on my supposed real job, which is writing the book (yes, I really am writing, I swear). To that end, I can’t speak to the new launch of Blinkx, but that’s OK, a lot of other folks can.

Release in extended entry.

Update: Om notes that there may be trouble in Blinkx land, a founder is out….

]]>

Read More

4 Comments on Blinkx 2.0 Launches

Audience Match

Fred also points us to Tacoda's announcement of its Audience Match network, which is attempting to get publishers to share data so as to more precisely target audience intent over multiple content sites….

Fred also points us to Tacoda’s announcement of its Audience Match network, which is attempting to get publishers to share data so as to more precisely target audience intent over multiple content sites.

Leave a comment on Audience Match

Want to See Leaked Info on MSFT Desktop Search Tool?

Head to MSFT's own search blog! Link to original leak….

Head to MSFT’s own search blog!
Link to original leak.

Leave a comment on Want to See Leaked Info on MSFT Desktop Search Tool?

Weekend Reading

BBC: Which engine is best? Scoble: On MSFT's new engine (view from inside MSFT). Key insight: MSFT can win if they are more transparent than Google. Interesting… Don Park: Worries that the world of search is headed toward a gated community model. Chilling, and certainly a viable scenario. BizWeek: MSFT…

BBC: Which engine is best?

Scoble: On MSFT’s new engine (view from inside MSFT). Key insight: MSFT can win if they are more transparent than Google. Interesting…

Don Park: Worries that the world of search is headed toward a gated community model. Chilling, and certainly a viable scenario.

Read More
Leave a comment on Weekend Reading

AOL Goes For Travel

It's the last day of the Wall St. Journal's free week, so I'll point to its coverage of this story: "AOL Plans Service to Scour Internet for Travel Deals." Yahoo has already made its intentions known in this space, and for my money, it's only a matter of time before…

aolIt’s the last day of the Wall St. Journal’s free week, so I’ll point to its coverage of this story: “AOL Plans Service to Scour Internet for Travel Deals.” Yahoo has already made its intentions known in this space, and for my money, it’s only a matter of time before Google does as well.

AOL’s doing its deal with Kayak, which has been a Gary Price favorite for a long time.

America Online plans to enter the crowded online travel market early next year with a free service it claims will search dozens of Web sites for the best deals.

Read More
2 Comments on AOL Goes For Travel