Would you pay $999.99 For One Click?

Yow! Would you pay $999.99 for one click? That's the maximum now for the Overture network. Used to be $100. Mesothelioma, anyone?…

money2Yow! Would you pay $999.99 for one click? That’s the maximum now for the Overture network. Used to be $100. Mesothelioma, anyone?

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

3 thoughts on “Would you pay $999.99 For One Click?”

  1. If an enterprise ASP sells a $125K/mo, 3-year deal and the lead originates from a PPC ad, then if their CTR is 1% and their conversion rate from clicks is 4%, then each click produces $1800 in revenue…

  2. Don’t have my sliderule here but, click fraud aside, it would seem that those types of terms aren’t for the faint of heart. These are interesting days in search: competition is high but new avenues are opening.

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