This came across my desk tonight from a trusted source, and I checked it out, and it seems to be real: Overture is testing RSS ads in limited release, on small(er) feeds like this one from the MobileTracker blog.
MobileTracker notes the news in this posting:
If you’re an RSS feed subscriber you have probably noticed that the feed is now full text. That means you can read via RSS whatever you would normally see on the main MobileTracker page. If we add more content “after the jump” (like photos, which is often the case), you’ll need to click through to see it. You’ll also notice on the RSS feed that there are now advertisements. These are content targeted ads which means they should relate to the topic of the article. The ads are provided by Overture and powered by FeedBurner. We’re proud to work with both companies.
Here’s what the ads look like.
This is what I’ve been on about for some time now – the inclusion of a major ad network play in RSS as a step toward the monetization of RSS, and the support of full text RSS as the way to go. It’s very exciting for bloggers, and marks the first major step for most of us beyond just running Adsense on our sites. As many already know, RSS is often half or more of our traffic/readership. I very much hope the tests go well, the learning is good, and this gets rolled out to the masses as soon as possible. In short, this marks Yahoo’s first big step toward the right side of the tail, where Adsense has lived and ruled for the past couple of years. Way to go, Feedburner, for playing such a crucial role in this important first step, and kudos to Yahoo, for making this move.
Update: Rafat noted this tie up first, back in early November!