Audience Match

Fred also points us to Tacoda's announcement of its Audience Match network, which is attempting to get publishers to share data so as to more precisely target audience intent over multiple content sites….

Fred also points us to Tacoda’s announcement of its Audience Match network, which is attempting to get publishers to share data so as to more precisely target audience intent over multiple content sites.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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