NewCo Shift: An Overview

Originally published on NewCo Shift, April 4, 2016.

Covering the biggest shift in capitalism since the industrial revolution. Keeping our wit nearby as we do.

What Is NewCo Shift?

A new business media property brought to you by folks at NewCo Festivals, who also founded or worked at places like Wired, The Industry Standard, The New York Times, HBR, and other excellent publications. Launched in beta in April, with new features rolling out through 2016. {ed. note: NewCo was sold in 2020, and since has closed its doors. RIP}

What Is the Premise of NewCo Shift?

Here’s how we think about it (it gets a bit serious, but stick with us). The muscular brand of American capitalism that dominated the post-WWII era is in fundamental transition. The central premise that companies exist to drive shareholder value above all is increasingly under scrutiny. This “true north” of shareholder value incented our most valuable companies to shape our economic, political, and social landscape to reward short term and blinkered thinking. But society is now demanding that businesses consider the entirety of their impact — on employees, customers, partners, and communities — before making decisions that otherwise might be justified by “shareholder returns.” The result is the greatest shift in our business ecosystem since the industrial revolution.

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New Posts…For All You RSS Readers

I’ve been writing a lot at NewCo’s publication, and will continue to do so. But I want to make sure you folks know about that work, so here are links to a couple of  new pieces.

And The Award for the Best Marketing Execution At SXSW Goes To …

I went to SXSW again this year, and IBM really nailed their million-dollar activation.

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On Tech Leadership

I’ve written a piece over on NewCo that I wanted to also post it here. See below…

If your business focus is in technology or the Internet, as mine has been for nearly three decades, it’s quite possible you’ve never heard of the GLOBE Series, a global conference dedicated to sustainability in business. Until I was invited to participate this year, due in large part to NewCo’s core mission, I certainly hadn’t. What I saw opened my eyes and left me pondering the role of tech in the future of our planet.

The longest-running event dedicated to global environment and business, GLOBE draws more than 9,000 delegates to Vancouver from more than 50 countries around the world. There’s no shortage of government ministers, nonprofit leaders, and sustainability officers from huge companies like Nestlé, Lowe’s, and Citi. But if you peruse the speaker and sponsor lists, it’d be fair to conclude that sustainability simply isn’t a core issue for technology companies. They’re pretty much no-shows.

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Growth Is Hard

Zuckerberg1The business story of the decade is one of insurgency: Every sector of our economy has spawned a cohort of software-driven companies “moving fast and breaking things,” “asking for forgiveness, not permission,” and “blitzscaling” their way to “eating the world.” For years we’ve collectively marveled as new kinds of companies have stormed traditional markets, garnering winner-take-all valuations and delivering extraordinary growth in customers, top line revenue, and private valuations.

But what happens when the insurgents hit headwinds? In the past year or so, we’ve begun to find out. The unicorn class has had its collective mane shorn. A quick spin through the “unicorn leaderboard” finds a cohort strewn with cautionary tales: Uber’s under continual attack by regulators and increasingly well funded competitors. Square and Box, both of which managed tepid public debuts, have consistently traded below their private valuations. Airbnb, SnapChat, DropBox, and many others have been marked down by their largest investors. And of course, there’s the cautionary tale of Zenefits.

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Business, Meet Mission: With His Final #SOTU, Obama Reframed The Climate Debate

2011_State_of_the_UnionPresident Obama’s final State of the Union address is currently trending on Medium, which is pretty much what you might expect given Medium is where the White House decided to release it (take that, Facebook! — though a piece about building Instagram has about twice as many recommendations, but I digress…).

I watched the speech last night while at a company retreat with 18 of my colleagues from NewCo. Over and over, the President hit on trends consistent with our thesis of fundamental change in business and culture. For example, he spoke of decoupling benefits such as healthcare from employers, because in the NewCo era, people move between jobs a lot more (or are self employed, or want to leap into a startup). Obama spoke of living in a time of extraordinary technological and social change, of a deepening and troubling social inequality, of optimism and hard work and a right to thrive in “this new economy.”

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Can Business Get A Conscience?

Conscience Economy BookThis post is a book review, but it starts with a story from my past.

Way, way back, before San Francisco begat hip startups with nonsensical names, I found myself on the second floor of a near-abandoned warehouse on South Park, now one of the priciest areas of SF, but then, one of the cheapest. I surveyed the place: well lit in the front, but a shithole in the back.  Detritus from years of shifting usage littered the ground – abandoned construction materials lurked in the poorly lit rear recesses, toward the front, where a wall of dusty industrial windows overlooked Second Street, a couch faced outward, and it was in this space I first met Louis Rossetto, founder of Wired and for all I could surmise, Willy Wonka’s twin brother from another mother.

The floorspace around the couch was tidy and inviting, and soon Louis and I were joined by Kevin Kelly, founding executive editor – Yoda without the articulated ears. We bonded that day, and so began an extraordinary journey for me, all of 26 years old: A chance to work, play, and most importantly, engage deeply with all manners of extraordinary characters, all of whom were drawn by Wired’s early message of digital revolution.

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New Post On NewCo.Co: Silicon Valley Won’t Always Be The Center of Entrepreneurship

Hey Searchblog readers, posting a teaser here of a story I wrote which ran this week on NewCo. We’re doing more and more original reporting and editorial on our site, I invite you to sign up for our daily newsletter, which curates the best stories and insights on the ongoing transformation of business around the world.

The ever-present debate around whether Silicon Valley will retain its crown as the most important tech hub got fresh fuel this past week, first from a piece by Adam Lashinsky (yes, it will), and then from a Financial Times report (sub. required) seemingly refuting his conclusion (no, New York wins!).

The research behind the FT report claims the most entrepreneurial cities in the US are, in order, New York, Boston, Providence, and then San Francisco. The FT headline – “How New York stole Silicon Valley’s crown” – leads one to believe that somehow the research was comparing Apples to Big Apples. Of course, it was doing nothing of the sort. In truth, the FT‘s uncharacteristic clickbait compared Salesforces to sandwich shops.

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Innovation Happens Everywhere Now: Barcelona-based Typeform Proves It

Over on the NewCo site, I’ve profiled Typeform, a Barcelona-based NewCo. Below is a short outtake from that piece, if you’d like to read the entire thing, head on over to NewCo, which is publishing more and more pieces on innovative new kinds of companies around the world. 

 

TypeFormMission

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Tesla-As-A-Platform

(Cross posted from the NewCo site).

TesloopOfficeNewCoLA

This is the first in what I hope will become a regular series of posts on new kinds of companies the NewCo team has discovered in our travels to NewCo cities around the world. First up is Tesloop, which I noticed while perusing the schedule for NewCo LA last month. I was already planning on seeing Hyperloop Technologies, another Elon Musk-inspired transportation company, but until NewCo LA’s lineup came out, I had no idea Tesloop even existed.

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Boulder, the World’s Most Creative City: Where I’ll Be Next Week @NewCo

Screen Shot 2015-11-09 at 4.04.40 PM

Boulder is the world’s most creative city, according to a recent study highlighted in Richard Florida’s Rise of the Creative Class – Revisted, so it makes perfect sense that NewCo Boulder has a plethora of extraordinary companies to visit during NewCo Boulder, coming to town November 18-19.

Boulder is also home to sovrn Holdings, a company I chair (it was spun out of Federated Media last year), so I get to visit regularly – and that’s quite a treat. It’s the home of well known VCs Foundry Group, TechStars, and as you might expect, no shortage of creative cannabis startups.

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