Have you ever been to a music festival, and found yourself overwhelmed by too many great choices? Look at Coachella, for example. There are six stages to chose from. On Friday, how are you supposed to pick between Alabama Shakes and Lykke Li? I love ’em both. There’s Alt-J playing at the same time as Glass Animals, and Fitz & the Tantrums going up against Florence & The Machine.
That’s exactly how I feel about picking my schedule for next month’s NewCo New York. The lineup is 125 companies strong, and I can only see a total of ten (five each day). Yet picking your schedule is part of the magic of NewCo – it’s a supremely individual set of choices, but once you commit, you know you’re going to get to hang with hundreds of like-minded souls who made the same choices you did.
The NewCo festival model is counter-intuitive, so we made these videos to help explain what the fuss is all about. I thought I’d share them here. The first one features folks talking about their experience attending festivals, and the second one features host company presentors doing the same. Enjoy! (Oh, and NewCo New York registration is open now, sign up before the best sessions fill – more than a dozen, including TED, NYT, Gimlet, VaynerMedia, and BuzzFeed, are nearly full!)
Ever since writing Living Systems and The Information First Company last Fall, I’ve been citing Earnest, the financial services startup, as a poster child for what I mean by an “information-first” company. But earlier this month I met with another perfect exemplar: Metromile, a company that is already upending industrial-age assumptions about what “insurance” should be.**
I’m fascinated by the idea of “potential information” – flows of information that are locked away and unused. Potential information flows live in the imagination of every NewCo – once tapped, they create all manner of new potential value. Metromile is a stellar example of a company that has found a vector into a treasure trove of potential information – the automobile – and is busy turning that information into a new kind of customer experience, one that has the potential to completely retool the utility and value of the insurance business.