I double took upon arriving at Medium just now, fingers flexed to write about semi-private data and hotel rooms (trust me, it’s gonna be great).
But upon my arrival, I was greeted thusly:
Now, I have no categorical beef with Facebook, I understand the value of its network as much as the next publisher. But it always struck me that Medium was forging a third way — it’s not a blogging platform, quite, at least as we used to understand them. And it’s not a social network, though it has a social feel. It’s something … of itself, and that’s a good thing.
President Obama’s final State of the Union address is currently trending on Medium, which is pretty much what you might expect given Medium is where the White House decided to release it (take that, Facebook! — though a piece about building Instagram has about twice as many recommendations, but I digress…).
I watched the speech last night while at a company retreat with 18 of my colleagues from NewCo. Over and over, the President hit on trends consistent with our thesis of fundamental change in business and culture. For example, he spoke of decoupling benefits such as healthcare from employers, because in the NewCo era, people move between jobs a lot more (or are self employed, or want to leap into a startup). Obama spoke of living in a time of extraordinary technological and social change, of a deepening and troubling social inequality, of optimism and hard work and a right to thrive in “this new economy.”
I just opened an email on my phone. It was from a fellow I don’t know, inviting me to an event I’d never heard of. Intrigued, I clicked on the fellow’s LinkedIn, which was part of his email signature.
That link opened the LinkedIn app on my phone. In the fellow’s LI feed was another link, this one to a tweet he had mentioned in his feed. The tweet happened to be from a person I know, so I clicked on it, and the Twitter app opened on my phone. I read the tweet, then pressed the back button and….
Way back in 2012 – four years ago in real time, three decades or so in Internet time – I predicted that Facebook would build an alternative to Google’s AdSense based on its extraordinary data set. I was right, but…off by a few years. From Ad Exchanger:
AdExchanger has learned Facebook Audience Network is one month into a test involving about 10 publishers that would see the ad network’s placements run on mobile web pages. The expansion brings its own set of technical hurdles, along with a large revenue expansion opportunity for Audience Network, which reached a $1 billion run rate last quarter.
…A Facebook rep confirmed the test and Diply’s involvement, but declined further comment.
Once upon a time, I’d read the yearly lists of “best albums” from folks like Rick Webb or Marc Ruxin, and immediately head over to the iTunes store for a music-buying binge. Afterwards, I’d listen happily to my new music for days on end, forging new connections between the bands my pals had suggested and my own life experiences. It usually took three to four full album plays to appreciate the new band and set its meanings inside my head, but once there, I could call those bands up in context and apply them to the right mood or circumstance. Over years of this, I built a web of musical taste that’s pretty intricate, if difficult to outwardly describe.
About two years ago, I started paying for Spotify. Because I’d paid for “all you can eat” music, I never had to pay for a particular band’s work. Ever since, my musical experience has become…far less satisfying.
Intrigued (well done, Mr. Rosoff), I clicked the link, noting it was to Business Insider, a publication for which I have decidedly complicated feelings**. In any case, the story was great, if single sourced. A reporter wandering the halls at CES found a desultory Accenture booth, manned by one Charles Hartley, a “company representative.” A quick Google search (done by me, but I digress), tells us Mr. Hartley is a PR executive focused on analysts and global media — an appropriate resume for manning a booth at CES, to be sure.
Twelve years of making predictions doesn’t make writing them any easier, regardless of my relatively good showing in 2015. In fact, I briefly considered taking the year off – who am I to make predictions anyway? And so much has changed in the past few years – for me personally, and certainly for the industries to which I pay the most attention. But the rigor of thinking about the year ahead is addictive – it provides a framework for my writing, and a snapshot of what I find fascinating and noteworthy. And given that more than 125,000 of you read my post summarizing how I did in 2015 (thanks Medium and LinkedIn!), it was really you who’ve encouraged me to have at it again for 2016. I hope you’ll find these thought provoking, at the very least, and worthy of comment or debate, should you be so inclined.